Data backup and recovery capabilities have not kept pace with the rapid adoption of SaaS applications in businesses. Keepit is changing that.
Copenhagen, Denmark — April 2, 2025 — Keepit, the world’s only independent, cloud-native data protection, backup and recovery provider, today announced a product roadmap designed to future-proof the cyber resilience of organizations navigating an increasingly complex threat landscape.
As companies rapidly adopt SaaS applications, backup and recovery capabilities have not kept pace, leaving critical business data vulnerable to outages, cyber threats, and compliance risks. In effect, companies are onboarding numerous applications without proper backup and recovery solutions. The average enterprise uses approximately 112 SaaS applications, according to BetterCloud research.
This means a significant amount of business data—critical and otherwise—is not being backed up and, therefore, cannot be recovered or restored. This poses serious risks to business continuity, security, and compliance.
And organizations are clearly concerned about and focusing on closing that gap—as analyst firm Gartner states, by 2028, 75% of enterprises will prioritize backup of SaaS applications as a critical requirement, compared to just 15% in 2024.
“Legacy backup and recovery solutions are not able to adapt and scale to rise to that challenge. Having a platform that is purpose-built for the cloud is a clear advantage to us, because it enables us to build exactly what our customers and the markets need,” says Michael Amsinck, Keepit’s Chief Product and Technology Officer.
To address the realities of the new SaaS landscape, Keepit has been developing its unique data protection platform and now presents two major enhancements to its solution.
Covering more cloud apps: From eight to hundreds in three years
- Introducing the ability to back up and recover data from many more SaaS applications. This is made possible by our new Domain-Specific Language (DSL), which accelerates development for each application while seamlessly integrating with the unique Keepit platform. The rollout begins with seven applications in 2025 — Jira, Bamboo, Okta, Confluence, DocuSign, Miro, Slack — with rapid expansion to follow. The ultimate goal is full coverage of all SaaS applications used by enterprises, spanning HR, finance, sales, production, and more.
New and improved capabilities: One source of data truth
- Anomaly detection: Provides enhanced monitoring, compliance, and security insights, enabling proactive identification of irregularities. Anomaly detection will be available to Keepit customers in early May, 2025.
- Data protection dashboards: Offers centralized control and simplified reporting, enhancing visibility and management of data protection efforts. Data protection dashboards were made available to Keepit customers in January 2025.
With these upgrades, Keepit will offer a comprehensive backup and recovery solution for all SaaS applications, ensuring full control of data regardless of unforeseen events such as outages, malicious attacks, or human error.
Purpose-built for full control
This groundbreaking approach to SaaS backup and recovery is made possible by Keepit’s unique, intelligent, cloud-native, purpose-built architecture.
“With continued enhancements, Keepit ensures businesses can back up, recover, and protect all SaaS data efficiently. We control our stack. We control our data centers. We control our cloud. Ultimately, we control every aspect of our solution,” said Michael Amsinck.
Building on existing strengths
The new capabilities and expanded coverage build upon the existing strengths of the Keepit platform, including:
- Data centers: Keepit operates data centers in multiple regions, including the United States, Canada, Australia, Germany, Switzerland, Denmark, and the United Kingdom. These data center regions are completely isolated from one another, ensuring full data sovereignty for customers. Because Keepit owns its cloud and stores data in local data centers, customers can back up their data independently of Privacy Shield agreements.
- Air-gapping: Logical air-gapping ensures that backed-up data is segregated and protected through a combination of encryption, hashing algorithms, and role-based access controls, creating a secure barrier around sensitive information.
- Immutable storage: Built on a resilient, independent cloud architecture, Keepit ensures every backup remains unalterable and protected, safeguarding against threats and ensuring business continuity.
- API-first architecture: Seamlessly integrates with security information and event management (SIEM) systems, keeping security teams informed of potential risks.
- Effortless data protection: Keepit’s intuitive interface allows for quick setup and seamless integration across all key applications, enabling users to manage backups and restores without complexity or extensive training.
- Unlimited hot storage: Keepit provides instant access to all backups via always-hot storage, eliminating storage fees and allowing users to set unique retention policies across different connectors, from short-term to 99-year retention.
- Comprehensive audit logs: Track every action with Keepit’s audit log, accessible via the UI or API for third-party integration. Compliance features ensure adherence to regulations such as GDPR, NIS2, and HIPAA, with secure access controls.
- Scalable and secure: Engineered for the cloud, Keepit’s platform offers scalable, API-driven backup solutions designed to meet the demands of modern businesses, ensuring data protection strategies evolve alongside SaaS environments.
Defining data governance and data classification
So, what is data governance and how does it relate to cyber resilience?
Existing under the broad umbrella of data management, data governance is a program — implemented via policies and standards — intended to ensure the availability, quality, and security of an organization’s data in accordance with applicable regulations and obligations (e.g., adhering to industry standards, fulfilling requirements for certifications, etc.).
Within data governance, data classification is the process of separating and organizing data into relevant groups (“classes”) based on their shared characteristics, such as the level of sensitivity, risks they present, and the compliance regulations that protect them.
Data governance underpins cyber resilience plans
An intelligent data governance program delivers several beneficial outcomes for organizations:
- It helps to ensure the availability, quality, and security of an organization’s data, making it a foundational pillar of business continuity.
- Data governance helps improve overall data accuracy and impacts outcomes based on that data — which can range from comparatively simple day-to-day business decisions and operations to more complex, forward-looking initiatives including AI-focused programs.
- It helps to support organizational efforts to comply with regulations and other obligations, making it a cornerstone of compliance.
- An effective data governance program also permeates the entire organization, increasing data literacy, data accessibility, and data scalability.
Do you know where your data is?
Of course, disaster recovery planning cannot start without a clear understanding and mapping of your data and its significance to your business. What data is crucial for us to continue running our operations? Who needs access to which data to do their job? Where do we store all of this critical data?
Knowing the answers to these questions will start your journey towards ensuring continuity in cases of data loss or cyberattacks. This is achieved through an efficient and effective data governance framework.
I hope that, with our new report in hand, CISOs and CIOs will be able to future-proof their modern, data-driven enterprises through effective data governance.
About Keepit’s new report, “Intelligent data governance: Why taking control of your data is key for operational continuity and innovation.”
Our report takes a practical approach to data governance by offering a resource to organizations for creating or adopting a framework that works best for them.
Key takeaways from the report:
-Major trends shaping enterprise IT
-The importance of “always-on” data
-Resilience against data loss and corruption
-Data governance as an investment
-A practical approach to data governance
-10 questions for board discussions
About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.
About Version 2 Digital
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.
Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.
