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12 Inspiring TED Talks Every MSP Should Watch

Looking to increase staff and expand operations? Are you having a tough time selling your MSP services to potential clients or retaining existing ones? We’ve assembled a list of 12 inspirational TED Talks every MSP and IT professional should start watching to make better decisions and grow a successful business. Watch them all. We highly recommend it. 

1)  I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. 

We begin with retention. If you want to scale business operations, you must retain your existing customer base. John Boccuzzi Jr. will show you the value of having exceptional customer service and why he considers it the greatest form of marketing a brand can have. John explains why so many businesses fail due to poor customer experiences. Don’t be one of them.

2) Never Split The Difference | Chris Voss 

Are you struggling to sell your value and offerings to potential clients? Don’t find yourself in a no-win situation. Hear from a former FBI hostage negotiator with over 24 years of experience in high-stakes negotiations. Learn the art of Tactical Empathy to build meaningful relationships with your clients and convince those prospects of the value you offer.  

3) How to Master Recruiting | Mads Faurholt-Jorgensen 

“Most leaders spend 10% of their time recruiting and 90% correcting recruiting mistakes.” Mads Faurholt-Jorgensen will help you avoid these pitfalls by teaching you what to prioritize when hiring new staff. Learn how to conduct winning interviews and know if the person is the right fit within minutes. Build your team with greater confidence after this educational TED Talk. 

4) How to Write an Email (No, Really) | Victoria Turk

Victoria Turk will show you the fundamentals of email etiquette. Where should you begin when starting the conversation in an email? Victoria will give you the scoop on what you should include in the body of the text to keep potential clients interested. Keep those email conversations going in the right direction with this informative TED Talk. 

5) How to Write an Email That Will Always Be Answered! | Guy Katz 

A well-written email will help you close that contract faster. Every character counts. Guy Katz will teach you how to write an email that always gets answered, including the 5 ingredients for a great email. There are billions of emails sent daily. The majority of them won’t get opened or stand a chance of getting noticed as they are redirected to the spam filter. Guy’s practical advice will help increase your open rates and closed won opportunities in your sales pipeline. 

6) Neuromarketing: The New Science of Consumer Decisions | Terry Wu 

Why should a prospect choose your MSP over your competitors? Dr. Terry Wu breaks down the science of neuromarketing and gives you plenty of insight on how to better understand your clients. Learn how a failed Coca-Cola experiment led to 8,000 angry phone calls a day. Find out what the missing ingredient was to avoid customer churn.

7) Think Your Email is Private? Think Again | Andy Yen

Think your emails are private? Andy Yen will prove you wrong on that theory. Andy discusses the role of encryption in securing email conversations and the importance of protecting user privacy. Without encryption, the content gets transmitted as readable text, which gives a threat actor all the insight they need to steal personal information. Don’t hit that “send” button just yet until you’ve watched Andy’s insightful TED Talk.

8) Behavioral Economics – How to Make it Work for Us | Maciej Kraus

Are you pricing your services correctly? Take the guesswork out of your pricing efforts by mastering behavioral economics with Maciej Kraus. Learn the importance of behavioral science and how it helps your prospects move forward in the buying funnel. Find out what a coffee chain has in common with your pricing models.

9) Your Human Firewall – The Answer to the Cyber Security Problem | Rob May

Rob May talks about how personal data is such a precious commodity and how companies invest in traditional security when the bigger risks are what he dubs the human firewall. Rob talks about unsecured Wi-FI connections while waiting for your latte at Starbucks which could lead to potential man-in-the-middle attacks and data exfiltration. 

Rob also talks about phishing and how easy it is to fall into that trap – a great use case to implement phishing simulations in your organization. 

10)  Data Privacy and Consent | Fred Cate

Dr. Fred Cate will make you rethink what you know about data privacy and data collection. You’ll discover why data privacy is essential, not only for staying compliant with various regulations but also for safeguarding your customers’ identities and sensitive information. A very interesting talk all around. 

Learn about the Do’s and Don’ts of Managing Sensitive Data in the Cloud here.

11) SEO Matters | Ira Bowman

You can’t grow a successful MSP business without visitors coming to your website. Having visibility in Google’s search results can give you a competitive edge in the market. Just how much? Ira Bowman mentions the fact that Google owns 92-94% of search engine traffic. 

As an MSP, if your site isn’t on the first page, you’re missing out on the majority of potential clicks which ultimately translates to lost revenue. Ira will fill you in on all the SEO details to gain more search visibility and how to run campaigns that convert. 

12) 3 Ways to Make Better Decisions — by Thinking Like a Computer | Tom Griffiths

Decision-making doesn’t have to be complex, especially when you start thinking like a computer. Take a neural journey with cognitive scientist Tom Griffiths on how you can apply the logic of computers to decipher basic setbacks and accelerate business goals with little to no friction.

Stay inspired by following Guardz to learn more about the latest MSP findings and research to transform your business. 

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About Guardz
Guardz is on a mission to create a safer digital world by empowering Managed Service Providers (MSPs). Their goal is to proactively secure and insure Small and Medium Enterprises (SMEs) against ever-evolving threats while simultaneously creating new revenue streams, all on one unified platform.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

ESET Triumphs as AV-Comparatives´ 2024 Product of the Year

BRATISLAVA — January 31, 2025 — ESET, a global leader in cybersecurity solutions, is proud to announce that ESET HOME Security Essential has been named AV-Comparatives’ Product of the Year for 2024. This prestigious award recognizes ESET HOME Security Essential for Windows for its outstanding performance and reliability in protecting consumers against a wide range of cyber threats.

In 2024, AV-Comparatives subjected 16 consumer security products for Windows to rigorous testing, evaluating their ability to protect against real-world Internet threats, identify recent malicious programs, defend against advanced targeted attacks, and provide protection without slowing down the PC. ESET HOME Security Essential emerged as the top performer, receiving the highest Advanced+ Award in all seven tests conducted throughout the year.

As stated in the AV-Comparatives´ Summary Report 2024, “Reviewers were impressed by the clean, intuitive user interface designed for non-expert users, as well as the extensive customization and scan options available for power users.”

Although the majority of vendors make auto-renewal mandatory, the report points out that, most commendably, ESET is among those vendors who do not impose auto-renewal on users. The report further highlights ESET HOME Security Essential as a well-designed and easy-to-use security product that provides safe default settings and essential features easily accessible to all users.

Andreas Clementi, founder and CEO of AV-Comparatives, commented on ESET’s recognition: “ESET’s performance throughout our 2024 tests has been consistently strong, earning high ratings across multiple categories. The awards reflect the product’s reliability in malware protection, usability, and system performance. ESET HOME Security Essential demonstrated a well-balanced approach, providing effective security without imposing a significant burden on the system, which many users will appreciate.”

“We are honored to be recognized as AV-Comparatives’ Product of the Year for 2024. This award is a testament to our commitment to providing high-performance, technologically advanced security solutions that protect digital lives of our customers without compromising their device performance. We will continue to innovate and enhance our products to address real-life cybersecurity and privacy needs of our users, so they can enjoy the full potential of themselves and their technology in a secure digital world,” said Viktória Ivanová, Vice President of Consumer and IoT Segment at ESET.

ESET HOME Security for Windows is designed to offer high-performance protection with low system impact, utilizing multilayered technologies that go beyond basic antivirus capabilities.

 

Discover more about ESET HOME Security solutions here.

About ESET
For 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint security to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give individuals and businesses the peace of mind to enjoy the full potential of their technology. ESET unobtrusively protects and monitors 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company. Backed by R&D facilities worldwide, ESET became the first IT security company to earn 100 Virus Bulletin VB100 awards, identifying every single “in-the-wild” malware without interruption since 2003.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Data behemoths: How large users and unique structures impact data migrations

The biggest obstacles to a swift data migration hide in plain sight. Large users and unique data structures can cause trouble for the migration process if you haven’t factored them into your strategy.

Here, we explore why large users and unique data structures influence migrations, and what you can do to mitigate the risks and keep business running smoothly.

Why do large users impact the data migration process?

Large users have high item count, big file size, or a combination of the two. How these item counts and file sizes interact with destination API restrictions and quota limits is what makes them hard to migrate.

During a migration, data is moved from the source to the destination platform. It’s encrypted in transit and at rest to ensure the data is secure throughout the process. The larger the file, the longer it takes to migrate. And API restrictions limit the size of the file you can download.

Quota limits applied by cloud providers can slow down your migration

Cloud providers also limit how many items can be migrated. This could mean two users with the same amount of data could migrate at different speeds – if one has a higher file count than the other. User A – with 10GB spread across 50 items – migrates faster than user B – who has 10GB and 100 items.  

Both Google Cloud Platform and Microsoft Azure have quota limits for how much data can be migrated at a time, and restrictions on how many API calls you can make.  A user with many small files can take longer to migrate than a user with fewer, larger files. 

It may be necessary to upgrade your tech

Your resource limitations, such as the number and specification of servers, also influence data migration project timelines. Those working to a hard deadline might choose to invest in more or better servers – but this isn’t always an option. 

What are unique data structures and how do they impact migration timelines?

When it comes to unique data structures, you’re looking for file types (MIME types) such as folders, movies, and high-resolution images. Large files that hold up migrations. 

A large user with a unique data structure could consist of a high number of images and movie files in high resolution. This combines big data size and item count, making for a very different migration compared to a company with lots of smaller data files like text documents and emails. 

Some companies have a low number of huge files, which also creates complexity. This causes bottlenecks when you have the resources to migrate items quickly, but your target environment has an upload limit. You could max out Google’s 750GB a day upload limit with a few files, in a few hours.

How to deal with large users

You can’t avoid large users – sooner or later you need to get them across to your target system. But what can you do to control their impact on the data migration process? 

  1. Quantify them. How many large users do you have, and how much data do they have? Migration tools can give you an accurate view of item count.
  2. Encourage large users to tidy up their files ahead of migration. Delete obsolete data to avoid hampering the migration process with old files.
  3. Plan your migration with large users in mind. Can you structure your data migration process so that recent files are migrated first? This way, you can get into the target destination quickly and migrate legacy data later.
  4. Opt not to migrate permissions on files. Migrate files minus the permissions if your priority is getting data into the target destination, fast.

Use CloudM’s environment and readiness scans to identify potential roadblocks

Modern migration tools can also help you deal with large users. Take CloudM environment scan, which gives you an item count, shared folder count, and other data points you can use to scope out the migration and estimate a timeline. 

Secondly, the CloudM readiness scan checks over source and destination compatibility and connection, flagging limitations and revealing environmental complexities. You can use this scan as a last-minute safety check when you’re ready to migrate. For hard deadlines – such as mergers and acquisitions – using a migration service ensures a frictionless, managed process.

CloudM can help you tame the biggest data behemoth

The right tools can help you avoid disruption and maintain business continuity throughout the data migration process. For those keen to tackle the migration themselves, CloudM’s consulting services give you tailored training and advice. 

For a fully managed project, our white-glove migration services ensure the process is handled with care and expertise. We’ve worked with large users, complex data structures, and huge data volumes. We can get you from source to target destination swiftly.

With CloudM Backup, you can backup the following Calendar data:

  • Events and meetings: We back up and restore meeting which include meeting links, including Zoom links. We do not back up events without meeting links.

Yes, you can back up recurring meetings with CloudM Backup.

We do not back up Tasks at the moment.

In Google Calendar, attachments are a link to a Drive item. We will back up the item if the user’s Drive is also being backed up and restore the meeting with the link included. The Drive file itself can be backed up separately if required.

These will be backed up as event attendees. Handling of edge cases, such as when a user tries to restore an event and the resource has since become occupied, will be handled by your Workspace administrator.

The default frequency for backing up Calendar is 8 hours.

Please check our knowledge base for detailed information on how to restore a

backup of Google Calendar.

About CloudM
CloudM is an award-winning SaaS company whose humble beginnings in Manchester have grown into a global business in just a few short years.

Our team of tech-driven innovators have designed a SaaS data management platform for you to get the most from your digital workspace. Whether it’s Microsoft 365, Google Workspace or other SaaS applications, CloudM drives your business through a simple, easy-to-use interface, helping you to work smarter, not harder.

By automating time-consuming tasks like IT admin, onboarding & offboarding, archiving and migrations, the CloudM platform takes care of the day-to-day, allowing you to focus on the big picture.

With over 35,000 customers including the likes of Spotify, Netflix and Uber, our all-in-one platform is putting office life on auto-pilot, saving you time, stress and money.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Why Macs need an endpoint security solution

Many people feel tingled while buying a new Mac or using it for the first time. Its sleek design and seamless performance make it feel invincible. Macs can even be considered superhero devices, but even superheroes have their weaknesses, right? And your Mac? Well, it’s no exception. 

Yes, Macs have a reputation for being secure—almost like the Fort Knox of computers. But before you pat yourself on the back for choosing “the safer option”, let me throw a curveball: They’re not bulletproof. In fact, that “Macs don’t get hacked” myth is as outdated as a floppy disk. 

Mac Endpoint Security
Mac Endpoint Security

Think about it—cybercriminals aren’t sitting around ignoring one of the most popular ecosystems in the world. They’re targeting it. And with the rise of sophisticated malware and security threats, Macs are no longer immune. This is where endpoint security steps in.

So, why does your beloved Mac need Mac endpoint security? Let’s break it down.

The Mac myth: Where it all started

For years, Apple marketed its devices as more secure than the rest. The narrative was simple: “Get a Mac, forget about viruses.” To be fair, this wasn’t entirely wrong back in the day. MacOS had built-in defenses like Gatekeeper, XProtect, and Sandboxing, making them less susceptible to threats than Windows.

But here’s the kicker—cybercriminals evolve. And with the increasing popularity of Macs, they’ve become a lucrative target. In fact, Macs might have a lower malware infection rate than Windows but according to a report, malware made up 11% of all threat detections on Macs in 2023.[1] While it’s still a smaller fraction compared to the threats faced by Windows environments, it’s not something to shrug off.

You can’t rely solely on built-in tools. It’s like using a lock on your door but leaving your windows wide open.

Threats targeting Macs

Macs, once considered impervious to most security threats, are now increasingly targeted by a distinct set of sophisticated attacks. Here are some of the most prevalent threats:

  • Ransomware: The belief that ransomware won’t affect Macs is a misconception. Incidents like the KeRanger attack demonstrate that Macs are firmly on the radar of cybercriminals.
  • Adware and spyware: The presence of unexpected pop-ups or unfamiliar applications often indicates adware infiltrating your system. These malicious programs are designed to collect your data discreetly and are becoming alarmingly common.
  • Phishing attacks: Macs are not immune to phishing campaigns. Cybercriminals deploy fraudulent emails and websites that are equally effective in compromising macOS users.
  • Zero-day exploits: Perhaps the most concerning, these attacks target vulnerabilities that are unknown even to Apple, exploiting them before they can be patched.

Why built-in Mac security isn’t enough

Apple’s native security features, while effective to a degree, fall short in addressing the advanced threats. Here’s a closer look:

  • Gatekeeper: This feature acts as a gatekeeper for apps, blocking known malicious software. However, it struggles with newer, unidentified malware, leaving gaps in protection.
  • XProtect: Apple’s built-in malware scanner is a solid tool, but its effectiveness depends on timely updates. Unfortunately, these updates can lag behind rapidly evolving threats.
  • Sandboxing: While this isolates apps in controlled environments, it doesn’t shield users from phishing attempts or browser-based attacks, which often bypass these restrictions entirely.

The reality is that these tools are foundational but not comprehensive. Against the backdrop of rising threats, relying solely on built-in features is akin to patching a leaking dam with duct tape—it might hold for now, but it’s not a long-term solution.

Why an Endpoint security solution is a must-have for macOS

macOS endpoint security solutions provide protection that goes far beyond the core features of macOS, serving as a comprehensive shield against modern threats. Here’s why they are indispensable:

  • Real-time protection: Unlike built-in tools that rely on periodic updates, endpoint security solutions monitor your Mac constantly, detecting and neutralizing threats as they arise.
  • Advanced threat detection: Using artificial intelligence and machine learning, these solutions identify suspicious patterns, catching malware even before it is formally recognized.
  • Data encryption: For sensitive or confidential files, endpoint security ensures data is encrypted, safeguarding it against unauthorized access or breaches.
  • Remote management: Ideal for businesses, endpoint security allows IT admins to oversee and secure multiple Macs from a centralized dashboard, ensuring consistent protection across all devices.

So,  what is endpoint security for Mac? It’s the ultimate defense layer that ensures your device remains secure, efficient, and protected in an increasingly dangerous digital environment.

Features to look for in an Endpoint security solution

If you’ve decided it’s time to fortify your Mac’s defenses, these are the key features to prioritize:

  • Comprehensive malware protection: Opt for solutions that address both known and emerging threats, including zero-day vulnerabilities.
  • Firewall integration: A robust firewall adds an extra layer of protection, preventing unauthorized access and securing your network.
  • Phishing prevention: An essential feature to shield against deceptive emails and websites that could compromise your data.
  • Device control: Control over connected peripherals and external storage ensures tighter security and minimizes risks.
  • User-friendly interface: A straightforward, intuitive design ensures that even non-technical users can navigate and manage the solution effectively.

Busting the “too expensive” myth

It’s a common question: “Macs are already pricey; why add the cost of endpoint security?”

Here’s the reality: the potential cost of not having endpoint security is far greater. Imagine losing access to critical work files, experiencing downtime, or having your personal information exposed and sold on the dark web. Recovering from a breach can involve significant financial loss, reputational damage, and countless hours of stress.

Investing in a reliable Mac endpoint protection solution is about safeguarding not just your device but your peace of mind. When compared to the potential fallout of a successful attack, the cost is a small price to pay for comprehensive protection.

Veltar: The essential protection your Mac deserves

Your Mac is a masterpiece of technology, but it’s not invincible. Cybercriminals are getting smarter, threats are growing, and the stakes are higher than ever.

Endpoint security is not just a fancy add-on, it ensures your Mac stays safe while maintaining its performance and user experience.

Whether you’re a casual user, a creative professional, or running a business, the question isn’t whether your Mac needs endpoint security—it’s which solution you should choose.

Scalefusion’s Veltar combines protection with seamless usability, offering features such as application control and storage device access control. These features are designed to provide comprehensive security for your Mac without compromising its performance, ensuring that your device remains protected and optimized for every task.

Stay smart. Stay secure. And let your Mac keep doing what it does best—without interruptions.

Reference: 

  1. TechRadar

About Scalefusion
Scalefusion’s company DNA is built on the foundation of providing world-class customer service and making endpoint management simple and effortless for businesses globally. We prioritize the needs and feedback of our customers, making sure that they are at the forefront of all decision-making processes. We are dedicated to providing comprehensive customer support services, and place emphasis on customer-centric thinking throughout the organization.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Our team’s hot takes on cybersecurity in 2025

2025 is here—what should we expect?

As the new year kicks off, it’s only natural to start thinking about what’s ahead and make predictions. And so, we reached out to a few top experts on the NordPass team to find out what they think is coming in cybersecurity in 2025. The answers we got were not only varied and engaging but also unexpected and, at times, controversial. Here’s what they had to say:

Prediction #1—Jonas Karklys, CEO of NordPass

“Cybersecurity tools like password managers will help people reduce digital anxiety.”

“With AI adoption booming, fake news spreading like wildfire, and cyber threats becoming more sophisticated by the day, it’s no surprise that people feel overwhelmed and vulnerable online. The good news? Cybersecurity tools, like NordPass, are already providing significant support, making it much easier to manage accounts, protect sensitive data, and stay in control of who has access to their information.

As these solutions continue to evolve to tackle the latest challenges head-on, like AI-powered phishing or 5G network vulnerabilities, they’ll empower people to face the digital world with more confidence and truly take charge of their online lives. The digital world should be a place where everyone can be themselves and realize their potential—not a place where they’re constantly worried about what’s around every corner. Let’s make that happen.”

Prediction #2—Marvin Petzolt, Lead Security Architect at NordPass

“AI will make scams much more realistic.”

“In recent years, chatbots have become more and more lifelike, and now, the new models are even adding emotions to their responses. Because of this, I predict that, in 2025, we’ll see a rise in AI-powered phishing and scam attacks. AI makes it incredibly easy to pull information from social media that criminals can use to create super convincing scams on a much larger scale.

Picture this: you get a phone call, and the voice on the other end sounds just like someone you know—maybe a relative or an old friend. They say they urgently need help: emergency funds, rent money, or money for medical bills. These kinds of scams will start happening more often, and without the right security measures, some people could easily be fooled on a level we’ve never seen before.

That’s why it’s going to be more important than ever to be cautious about what we share online—keeping it private and to a minimum.”

Prediction #3—Karolis Arbaciauskas, Head of Product & Business Development at NordPass

“Passwords will endure and grow in volume.”

“While passwordless authentication methods, like passkeys, are starting to gain momentum, it’ll take some time for them to catch on across consumer and shadow IT sectors. So, my prediction for 2025 is that passwords will still play a major role in authentication.

Before the COVID-19 pandemic, most people had around 70 passwords. But with remote work becoming the norm and more people using collaboration and streaming services, that number went up to about 170 by 2024. Looking ahead to 2025, with more AI-driven tools requiring authentication, we’re likely to hit an average of 190 passwords per user. Unfortunately, it also means that weak, reused, or stolen passwords will still make up around 70–80% of cyberattacks—but even that could rise in 2025. The fact remains that this growing number of passwords highlights the need for better password management for all of us.”

Prediction #4—Jolanta Balciene, Head of Product Marketing at NordPass

“Cybersecurity will be seen even more as a business differentiator.”

“No matter which cybersecurity market report you look at—whether it’s from Gartner, IBM, or McKinsey—you’ll see that this sector is growing at a very high speed. Due to the increasing number of cyber threats, more companies are now investing in cybersecurity products and services to protect their IT infrastructures and their customers’ data. And so, I believe that in 2025, cybersecurity will stand out even more as a key business asset.

What I mean by that is that organizations all around the world will not only invest more in cybersecurity tools to defend themselves against threats like AI-powered phishing, ransomware, and malware, but they will also position cybersecurity itself as a key value proposition. As a result, customers will more actively seek out companies that have known certifications and cybersecurity measures in place—simply to make sure they are interacting with brands that prioritize their security.”

Prediction #5—Ieva Soblickaite, CPO at NordPass

“Political tensions may impact how cybersecurity is managed.”

“The relationship between cybersecurity and the global political climate has definitely gotten more complicated over the last few years. Many governments are struggling to match the pace of technological growth, often falling behind when it comes to implementing laws that protect digital infrastructure—which can leave critical systems exposed.

At the same time, the rise of controversial political powers is raising concerns about things like digital surveillance, censorship, and information manipulation. There’s a fear they might try to control internet access, limit free speech, and use cyber tools to go after their opposition.

On top of that, rising geopolitical tensions and military conflicts are making things worse, with some governments using cyberattacks as part of their military strategy. As a result, we’re now seeing more sophisticated attacks aimed at critical infrastructures and democratic organizations, which shows that cybersecurity isn’t just a technical challenge anymore, but a major issue in global diplomacy.

So, in 2025, I’m afraid we’ll likely see these problems grow. We’ll face more risks to critical systems, more manipulation of information, and more cyberattacks targeting democratic institutions. And while we do have some data privacy regulations in place right now, those could change at any time. Therefore, it’s in each of us to take steps to protect our data and minimize the risk of it being used against us.”

Prediction #6—Ignas Valancius, Head of Engineering at NordPass

“The time to crack passwords will be even shorter.”

“I’m sure AI has come up in a lot of predictions, and mine won’t be any different, so here goes: in 2025, the time it takes to guess, social engineer, or brute force passwords is going to drop dramatically, due to AI tools in the hands of cybercriminals.

Based on our own “Top 200 Most Common Passwords” research, we know that simple passwords like “123456” or “qwerty” can be cracked in under a second. The more complex the password, the longer it takes, but with the increasing computing power behind AI, hackers will be able to try many more combinations in less time. So even more complex passwords will be cracked faster. I’m not saying that super long, random 18-character passwords are at immediate risk, but shorter ones? They could be in danger.

And let’s not forget that the more people use AI, the more it learns about them. This is to say that many people already share sensitive data with “free” AI tools to get things done, but here’s the catch—nothing’s really “free.” That data gets used for training, tracking, and, even worse, creating detailed profiles for more targeted attacks. So, as we move forward, it’s crucial to keep our passwords long and strong, and tread carefully as we interact with AI tools.”

Prediction #7—Jonas Karklys, CEO of NordPass

“Passkeys will get more recognition.”

“In 2024, we saw passkeys get massive support from major players like Google, Amazon, PayPal, and Facebook, who backed them as the next step beyond traditional passwords. Looking at the adoption rate, I believe that in 2025, even more companies will jump on the passwordless bandwagon, making it easier for their users to adopt passkeys across their online accounts.

The reasons are simple: passkeys offer better security, helping to prevent many common incidents, and they’re much easier to use than typing out long, complex passwords. Today, it’s all about security and convenience, and if there’s a solution that provides both, it’s a winner. One thing’s for certain—NordPass will be there not only to continue supporting passkeys but also to help other organizations adopt passwordless technology through our services like Authopia.”

Summary

The NordPass team’s predictions for 2025 highlight both the challenges and opportunities of cybersecurity, showing just how crucial it will be for both individuals and businesses. While we’d all love to see the threats disappear, it’s certain they’ll only become more complex. That means it’s up to us to step up our game and protect our digital valuables.

If you’re looking for a way to do that, we encourage you to try NordPass and see how it can level up your cybersecurity and overall online experience. With the free 14-day trial, you can get a good sense of how it’ll keep your data safe in 2025 and beyond. The choice is yours!

About NordPass
NordPass is developed by Nord Security, a company leading the global market of cybersecurity products.

The web has become a chaotic space where safety and trust have been compromised by cybercrime and data protection issues. Therefore, our team has a global mission to shape a more trusted and peaceful online future for people everywhere.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Need help? Our team is just a message away