Keepit presents roadmap for the future of data protection

Data backup and recovery capabilities have not kept pace with the rapid adoption of SaaS applications in businesses. Keepit is changing that.

Copenhagen, Denmark — April 2, 2025 — Keepit, the world’s only independent, cloud-native data protection, backup and recovery provider, today announced a product roadmap designed to future-proof the cyber resilience of organizations navigating an increasingly complex threat landscape.

As companies rapidly adopt SaaS applications, backup and recovery capabilities have not kept pace, leaving critical business data vulnerable to outages, cyber threats, and compliance risks. In effect, companies are onboarding numerous applications without proper backup and recovery solutions. The average enterprise uses approximately 112 SaaS applications, according to BetterCloud research.

This means a significant amount of business data—critical and otherwise—is not being backed up and, therefore, cannot be recovered or restored. This poses serious risks to business continuity, security, and compliance.

And organizations are clearly concerned about and focusing on closing that gap—as analyst firm Gartner states, by 2028, 75% of enterprises will prioritize backup of SaaS applications as a critical requirement, compared to just 15% in 2024.

“Legacy backup and recovery solutions are not able to adapt and scale to rise to that challenge. Having a platform that is purpose-built for the cloud is a clear advantage to us, because it enables us to build exactly what our customers and the markets need,” says Michael Amsinck, Keepit’s Chief Product and Technology Officer.

To address the realities of the new SaaS landscape, Keepit has been developing its unique data protection platform and now presents two major enhancements to its solution.

Covering more cloud apps: From eight to hundreds in three years

  • Introducing the ability to back up and recover data from many more SaaS applications. This is made possible by our new Domain-Specific Language (DSL), which accelerates development for each application while seamlessly integrating with the unique Keepit platform. The rollout begins with seven applications in 2025 — Jira, Bamboo, Okta, Confluence, DocuSign, Miro, Slack — with rapid expansion to follow. The ultimate goal is full coverage of all SaaS applications used by enterprises, spanning HR, finance, sales, production, and more.

New and improved capabilities: One source of data truth

  • Anomaly detection: Provides enhanced monitoring, compliance, and security insights, enabling proactive identification of irregularities. Anomaly detection will be available to Keepit customers in early May, 2025.
  • Data protection dashboards: Offers centralized control and simplified reporting, enhancing visibility and management of data protection efforts. Data protection dashboards were made available to Keepit customers in January 2025.

With these upgrades, Keepit will offer a comprehensive backup and recovery solution for all SaaS applications, ensuring full control of data regardless of unforeseen events such as outages, malicious attacks, or human error.

Purpose-built for full control

This groundbreaking approach to SaaS backup and recovery is made possible by Keepit’s unique, intelligent, cloud-native, purpose-built architecture.

“With continued enhancements, Keepit ensures businesses can back up, recover, and protect all SaaS data efficiently. We control our stack. We control our data centers. We control our cloud. Ultimately, we control every aspect of our solution,” said Michael Amsinck.

Building on existing strengths

The new capabilities and expanded coverage build upon the existing strengths of the Keepit platform, including:

  • Data centers: Keepit operates data centers in multiple regions, including the United States, Canada, Australia, Germany, Switzerland, Denmark, and the United Kingdom. These data center regions are completely isolated from one another, ensuring full data sovereignty for customers. Because Keepit owns its cloud and stores data in local data centers, customers can back up their data independently of Privacy Shield agreements.
  • Air-gapping: Logical air-gapping ensures that backed-up data is segregated and protected through a combination of encryption, hashing algorithms, and role-based access controls, creating a secure barrier around sensitive information.
  • Immutable storage: Built on a resilient, independent cloud architecture, Keepit ensures every backup remains unalterable and protected, safeguarding against threats and ensuring business continuity.
  • API-first architecture: Seamlessly integrates with security information and event management (SIEM) systems, keeping security teams informed of potential risks.
  • Effortless data protection: Keepit’s intuitive interface allows for quick setup and seamless integration across all key applications, enabling users to manage backups and restores without complexity or extensive training.
  • Unlimited hot storage: Keepit provides instant access to all backups via always-hot storage, eliminating storage fees and allowing users to set unique retention policies across different connectors, from short-term to 99-year retention.
  • Comprehensive audit logs: Track every action with Keepit’s audit log, accessible via the UI or API for third-party integration. Compliance features ensure adherence to regulations such as GDPR, NIS2, and HIPAA, with secure access controls.
  • Scalable and secure: Engineered for the cloud, Keepit’s platform offers scalable, API-driven backup solutions designed to meet the demands of modern businesses, ensuring data protection strategies evolve alongside SaaS environments.

 

Download the report

 

Defining data governance and data classification

So, what is data governance and how does it relate to cyber resilience?

Existing under the broad umbrella of data management, data governance is a program — implemented via policies and standards — intended to ensure the availability, quality, and security of an organization’s data in accordance with applicable regulations and obligations (e.g., adhering to industry standards, fulfilling requirements for certifications, etc.).

Within data governance, data classification is the process of separating and organizing data into relevant groups (“classes”) based on their shared characteristics, such as the level of sensitivity, risks they present, and the compliance regulations that protect them.

Data governance underpins cyber resilience plans

An intelligent data governance program delivers several beneficial outcomes for organizations:

  • It helps to ensure the availability, quality, and security of an organization’s data, making it a foundational pillar of business continuity.
  • Data governance helps improve overall data accuracy and impacts outcomes based on that data — which can range from comparatively simple day-to-day business decisions and operations to more complex, forward-looking initiatives including AI-focused programs.
  • It helps to support organizational efforts to comply with regulations and other obligations, making it a cornerstone of compliance.
  • An effective data governance program also permeates the entire organization, increasing data literacy, data accessibility, and data scalability.

Do you know where your data is?

Of course, disaster recovery planning cannot start without a clear understanding and mapping of your data and its significance to your business. What data is crucial for us to continue running our operations? Who needs access to which data to do their job? Where do we store all of this critical data?

Knowing the answers to these questions will start your journey towards ensuring continuity in cases of data loss or cyberattacks. This is achieved through an efficient and effective data governance framework.

I hope that, with our new report in hand, CISOs and CIOs will be able to future-proof their modern, data-driven enterprises through effective data governance.

About Keepit’s new report, “Intelligent data governance: Why taking control of your data is key for operational continuity and innovation.”

Our report takes a practical approach to data governance by offering a resource to organizations for creating or adopting a framework that works best for them.

Key takeaways from the report:

-Major trends shaping enterprise IT

-The importance of “always-on” data

-Resilience against data loss and corruption

-Data governance as an investment

-A practical approach to data governance

-10 questions for board discussions

Get the full report

Data governanceCyber resilienceData protectionIT leadership

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Keepit named Best Cybersecurity Backup Service by Business Awards UK for the second year in a row

Keepit empowers businesses to protect data by providing an intelligent, scalable platform to ensure business continuity.

Copenhagen, Denmark – March 13 – Keepit, a global provider of a comprehensive cloud backup and recovery platform, announced today its success at the Business Awards UK, 2025 Cybersecurity and Resilience Awards by being named “Best Cybersecurity Backup Service” for the second year in a row. The Keepit platform secures customer data in a cloud-native, vendor-independent cloud, ensuring true backup in case of data loss or disruption.

Keepit empowers businesses to protect their most asset —data— by providing an intelligent, scalable platform to ensure business continuity.

“We’re honoured to once again be recognised as a leader in cybersecurity by the Business Awards UK. The future of SaaS data protection starts with intelligent choices – by companies who are ensuring their backup and recovery capabilities are in safe hands. Keepit is committed to supporting UK customers with our data protection platform, enabling business continuity through intelligent resilience”, says Michele Hayes, CMO at Keepit.

 Keepit is cloud-native and purpose-built for SaaS environments

  • Scalable and adaptive. Unlike on-prem solutions forced into the cloud, Keepit scales seamlessly as your business grows.
  • Purpose-built for SaaS. Our solution is designed to work smoothly across applications, ensuring seamless protection.

Read more about the Keepit solution and intelligent resilience here.

Headquartered in Copenhagen, Denmark, with offices in the US, Germany, and the UK, Keepit counts The National Gallery and Oxford University Innovation Ltd among its UK customers.

Keepit’s commitment to innovation, security, and reliability has positioned the company as a leader in the cybersecurity industry. The Keepit platform was recently recognized by the Cloud Awards 2024/25 in the “Best Cloud-Native Project / Solution” and “Best Cloud DR / Business Continuity Solution” categories. Keepit was also awarded at the 2024 Backup and Disaster Recovery Awards, underscoring the company’s commitment to intelligent recovery. A list of Keepit awards and endorsements can be found on the company website.

 

Download the report

 

Defining data governance and data classification

So, what is data governance and how does it relate to cyber resilience?

Existing under the broad umbrella of data management, data governance is a program — implemented via policies and standards — intended to ensure the availability, quality, and security of an organization’s data in accordance with applicable regulations and obligations (e.g., adhering to industry standards, fulfilling requirements for certifications, etc.).

Within data governance, data classification is the process of separating and organizing data into relevant groups (“classes”) based on their shared characteristics, such as the level of sensitivity, risks they present, and the compliance regulations that protect them.

Data governance underpins cyber resilience plans

An intelligent data governance program delivers several beneficial outcomes for organizations:

  • It helps to ensure the availability, quality, and security of an organization’s data, making it a foundational pillar of business continuity.
  • Data governance helps improve overall data accuracy and impacts outcomes based on that data — which can range from comparatively simple day-to-day business decisions and operations to more complex, forward-looking initiatives including AI-focused programs.
  • It helps to support organizational efforts to comply with regulations and other obligations, making it a cornerstone of compliance.
  • An effective data governance program also permeates the entire organization, increasing data literacy, data accessibility, and data scalability.

Do you know where your data is?

Of course, disaster recovery planning cannot start without a clear understanding and mapping of your data and its significance to your business. What data is crucial for us to continue running our operations? Who needs access to which data to do their job? Where do we store all of this critical data?

Knowing the answers to these questions will start your journey towards ensuring continuity in cases of data loss or cyberattacks. This is achieved through an efficient and effective data governance framework.

I hope that, with our new report in hand, CISOs and CIOs will be able to future-proof their modern, data-driven enterprises through effective data governance.

About Keepit’s new report, “Intelligent data governance: Why taking control of your data is key for operational continuity and innovation.”

Our report takes a practical approach to data governance by offering a resource to organizations for creating or adopting a framework that works best for them.

Key takeaways from the report:

-Major trends shaping enterprise IT

-The importance of “always-on” data

-Resilience against data loss and corruption

-Data governance as an investment

-A practical approach to data governance

-10 questions for board discussions

Get the full report

Data governanceCyber resilienceData protectionIT leadership

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Intelligent data governance: Why IT decision-makers should focus on taking control of their data

Data control is the foundation for everything — from implementing new technologies like AI to ensuring cyber resilience and compliance. Intelligent data governance equips organizations with tools to lay a sustainable foundation for business continuity.

The evolving cybersecurity landscape 

Through speaking with IT leaders around the world, I’ve found that one of the main issues facing modern organizations is data governance — and, naturally, the question of how to approach it efficiently while addressing today’s cybersecurity demands.

These firsthand experiences align with findings from qualitative research Keepit conducted a few months ago. We interviewed 30 senior IT leaders across different industries about the critical role data control plays in business resilience.

Our research revealed that CIOs and CISOs understand the increasingly vital roles they play in ensuring business continuity and resilience amid ever-evolving threat landscape. They also recognize the immense effort required to prioritize tools, resources, and tasks to establish and maintain strong data governance for long-term business continuity.

Rather than just outlining their concerns and challenges, we went a step further: We created a report to help CIOs and CISOs navigate data resilience in their organizations. It provides actionable guidance on implementing a sustainable data governance framework — along with the reasoning behind it.

The report, “Intelligent data governance: Why taking control of your data is key for operational continuity and innovation,” serves as a valuable and in-depth resource for building cyber resilience.

Download the report

 

Defining data governance and data classification

So, what is data governance and how does it relate to cyber resilience?

Existing under the broad umbrella of data management, data governance is a program — implemented via policies and standards — intended to ensure the availability, quality, and security of an organization’s data in accordance with applicable regulations and obligations (e.g., adhering to industry standards, fulfilling requirements for certifications, etc.).

Within data governance, data classification is the process of separating and organizing data into relevant groups (“classes”) based on their shared characteristics, such as the level of sensitivity, risks they present, and the compliance regulations that protect them.

Data governance underpins cyber resilience plans

An intelligent data governance program delivers several beneficial outcomes for organizations:

  • It helps to ensure the availability, quality, and security of an organization’s data, making it a foundational pillar of business continuity.
  • Data governance helps improve overall data accuracy and impacts outcomes based on that data — which can range from comparatively simple day-to-day business decisions and operations to more complex, forward-looking initiatives including AI-focused programs.
  • It helps to support organizational efforts to comply with regulations and other obligations, making it a cornerstone of compliance.
  • An effective data governance program also permeates the entire organization, increasing data literacy, data accessibility, and data scalability.

Do you know where your data is?

Of course, disaster recovery planning cannot start without a clear understanding and mapping of your data and its significance to your business. What data is crucial for us to continue running our operations? Who needs access to which data to do their job? Where do we store all of this critical data?

Knowing the answers to these questions will start your journey towards ensuring continuity in cases of data loss or cyberattacks. This is achieved through an efficient and effective data governance framework.

I hope that, with our new report in hand, CISOs and CIOs will be able to future-proof their modern, data-driven enterprises through effective data governance.

About Keepit’s new report, “Intelligent data governance: Why taking control of your data is key for operational continuity and innovation.”

Our report takes a practical approach to data governance by offering a resource to organizations for creating or adopting a framework that works best for them.

Key takeaways from the report:

-Major trends shaping enterprise IT

-The importance of “always-on” data

-Resilience against data loss and corruption

-Data governance as an investment

-A practical approach to data governance

-10 questions for board discussions

Get the full report

Data governanceCyber resilienceData protectionIT leadership

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Intelligent resilience: The future of SaaS data protection

Today, data isn’t just important, it’s everything. This puts data resilience at the center of business continuity. Increasingly, more and more business-critical data lives in SaaS applications: according to BetterCloud organizations use an average of 112 SaaS aps in 2024. That number was 80 in 2020. And according to analyst firm Forrester, eighty-two percent of enterprise cloud decision-makers say that their organizations have adopted or are adopting public cloud. The challenge? Protecting that data from loss, corruption, or cyber threats—without disrupting day-to-day operations – becomes more complicated in the cloud. It also becomes critical to get it right, which means not just prioritizing the ability to recover from data loss, but also prioritizing the capabilities and foresight to stay ahead of risks in the first place. In other words, “intelligent resilience” —making smart choices before disaster strikes and future-proofing your SaaS data so your business keeps running, no matter what.

What does intelligent resilience look like?

Achieving intelligent resilience requires a proactive approach. At Keepit, we break it down to four steps:
  •  Identify what data needs protection.
  •  Identify risks—and how to mitigate them.
  •  Identify the right tools and partners.
  • Test and implement what you’ve learned for a safer tomorrow.
Sounds simple, right? But not all data protection solutions are built for intelligent resilience. Many are adapted from legacy systems or come with hidden costs and complexity. Keepit takes a different approach: As global experts in SaaS data protection, we’ve purpose-built a cloud platform that ensures businesses can recover and restore their data without delay. But we also take backup and recovery a step further.

Keepit is intelligently built

Not all backup solutions are created equal. Many legacy vendors have repurposed on-premise technology for the cloud—but retrofitting doesn’t always mean readiness. Keepit is cloud-native and purpose-built for SaaS environments.
  • Scalable and adaptive. Unlike on-prem solutions forced into the cloud, Keepit scales seamlessly as your business grows.
  • Purpose-built for SaaS. Our solution is designed to work smoothly across applications, ensuring seamless protection.
Security is at the core of everything we do. Keepit employs AES encryption directly on our storage systems and ensures end-to-end encryption both in transit and at rest. Our traffic flows securely over major internet exchanges, eliminating unnecessary exposure. And most importantly, our backups are immutable by design. That means once data is stored, it cannot be changed or deleted—guaranteeing true protection against ransomware attacks or accidental deletions.

Keepit delivers intelligent insights and recovery

Backing up data is just one part of the equation. The real value comes from how quickly and efficiently you can access, restore, and act on that data. Instant access to all versions of your data 
  • No waiting for hydration periods—data can be previewed, shared, or restored instantly.
  • An intuitive search function and audit logs make it easy to track changes.
Flexible restore options 
  • Recover data in bulk or at a granular level, ensuring fast and precise restoration.
Actionable insights 
  • A centralized dashboard provides real-time visibility into backup and recovery health.
  • Early warnings help detect anomalies or threats before they become major issues.
  • Integration with security tools ensures data protection is part of a broader security strategy.
Transparency and accountability 
  • Custom reports document compliance and disaster recovery readiness, giving businesses confidence in their resilience strategy.

Keepit is the intelligent choice

Choosing the right data protection solution isn’t just about features—it’s about value. Keepit is built to be cost-effective, time-saving, and independent.  Predictable and stable cost
  • Simple, seat-based pricing with unlimited storage
  • No hidden fees—no charges for data ingress, egress, or transfer.
  • Customizable retention, ensuring you store what you need for as long as you need it.
Time-saving usability
  • No maintenance or infrastructure required—freeing up IT teams for core business initiatives.
  • Easy setup and an intuitive interface ensure rapid adoption.
Vendor-independent cloud in your chosen region
  • Keepit operates independent data centers in seven regions across three continents.
  • Our fully separate backup environment ensures your data is never tied to the same infrastructure as your production environment.
Resilience starts with intelligent choices Intelligent resilience isn’t just about recovering from failure—it’s about staying ahead of it. Keepit empowers businesses to protect their most valuable asset—data—without complexity, hidden costs, or vendor lock-in. Because in today’s digital world, data resilience isn’t optional. It’s essential. Keepit: Intelligent data protection for today and tomorrow.

Keepit is on a mission to bring intelligent resilience to the world. Join us in a city near you

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Keepit webinar series: An intelligent approach to cyber resilience through data governance strategies

Webinar to offer practical approaches to optimize data management, communicate strategies to leadership, and enhance organizational resilience

COPENHAGEN, DENMARK, February 14, 2025 – Keepit, a global provider of a comprehensive cloud backup and recovery platform, today announced that it will be hosting a webinar titled, “Data Governance meets Recovery: An Intelligent Approach to Resilience”, on Thursday, February 20, 2025.

 

Keepit’s Kim Larsen, Chief Information Security Officer (CISO) will be joined by Ulf Feger, CISO Advisory Services, vCISO, and NIS2 Directive Senior Lead Implementer[1] , a cybersecurity leader with extensive global experience across IT and OT security. In the session, they will cover governance strategies, aligning disaster recovery strategies with executive priorities, and integrating artificial intelligence (AI) into recovery plans.

 

“Business leaders today must manage rapid data growth while countering sophisticated cyberthreats, making effective data governance crucial for a robust business continuity strategy,” said Larsen. “This informative and practical webinar will help audiences understand how robust data governance, extending beyond the CISO’s office, underpins a resilient disaster recovery strategy.”

 

Key takeaways from the webinar will include:

 

●     Effective data governance models and approaches

●     Disaster recovery planning considering the impact of AI

●     Techniques for data prioritization and classification

●     Structuring recovery plans and conducting incident investigation.

 

WHAT: Webinar: Data Governance meets Recovery: An Intelligent Approach to Resilience

 

WHEN: Thursday, February 20, 2025 at 10:00 a.m. EST/4 p.m. CET

 

WHO:  Kim Larsen, CISO, Keepit

Ulf Feger, CISO Advisory Services, vCISO, and NIS2 Directive Senior Lead Implementer

 

REGISTRATION: Sign up here

 

Participants that cannot attend live will receive a recording of the webinar. And all registrants will receive exclusive access to the latest report from Kim Larsen: “Intelligent data governance

Why taking control of your data is key for operational continuity and innovation.”

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.