Keepit recognized for its leading SaaS backup and recovery solution by channel partners and Canalys analysts

Copenhagen, Denmark — April 30, 2025 — Keepit, the world’s only independent, cloud-native data protection, backup and recovery platform provider, today announced it’s been named champion in the Canalys Managed BDR Leadership Matrix 2025. Since 2024, the Keepit Partner Network has been empowering channel partners through its leading SaaS backup and recovery solutions.

Companies labeled “Champions” in the Canalys Managed BDR Leadership Matrix 2025  demonstrate the highest levels of excellence in channel and technology capability over the previous 12 months compared with their industry peers, as rated by channel partners and Canalys analysts.

“Keepit’s evolution to Champion in the Matrix has come as a result of its investment in the channel, geographical expansion, positive MSP feedback, and product advancements,” said Robin Ody, Principal Analyst at Canalys. “In 2024, Keepit launched its Partner Network, appointed a new Chief Product Officer to oversee SaaS data protection, built relationships with cloud marketplace distributors, and expanded its global infrastructure. The company consistently provides high-value content for MSPs (Managed Service Providers) —including assets and webinars focused on cyber resiliency, cyber insurance, and compliance strategies—which are well received and impactful.”

“Our channel partners are facing challenges that demand secure and reliable backup and recovery solutions. Keepit’s offering supports MSPs to expand their portfolios to include an intelligent backup solution that ensures cyber resilience and business continuity, while providing a local partner with global presence,” says Liz Barnhart, Vice President, Global Strategic Alliances at Keepit.

Backup and disaster recovery are critical to MSP platform strategies

In today’s environment of growing ransomware threats, stricter regulations, rising cyber-insurance requirements, and increasingly complex SaaS stacks, backup and disaster recovery have become essential. MSPs are on the frontlines, and vendors that offer integrated backup solutions are better positioned to build strong MSP platform plays—especially when complementing cybersecurity and remote monitoring and management (RMM) offerings.

The Keepit Partner Network supports MSPs’ growth

Launched in January 2024, the Keepit Partner Network reflects Keepit’s deep commitment to empowering resellers, MSPs, and distributors through a “partner first” strategy. Now active across the Americas, EMEA, and ANZ, the program is designed to help MSPs drive business growth, increase gross profit, and expand service portfolios with offerings focused on cyber readiness, data recovery, regulatory compliance (including NIS2, DORA and GDPR), and more.

Keepit’s unique, vendor-independent architecture—driven by fully self-managed software and infrastructure, with no sub-processors—continues to be in high demand among both partners and customers. By storing data in local data centers across the Americas, Europe, the UK, and Australia, Keepit enables customers to meet data sovereignty requirements within their regulatory region—independently of Privacy Shield agreements.

Keepit named winner in three categories at the 13th Annual Global InfoSec Awards at #RSAC 2025

Copenhagen, Denmark – April 28 – Keepit, a global provider of a comprehensive cloud backup and recovery platform, today announced it has secured coveted awards at the 2025 Global Infosec Awards, cementing its status as industry leader in cyber resilience. Keepit was named winner in three cybersecurity categories: “Market Innovator Cyber Resilience”, “Cutting Edge Data Protection” and “Editor’s Choice Secure SaaS Backups”.

Keepit protects ever-increasing SaaS data, ensuring business continuity and cyber resilience. With offices and data centers around the globe, Keepit supports over fifteen thousand companies to secure business critical data from cyberthreats and other disruptions.

“We’re excited to receive one of the most prestigious and coveted cybersecurity awards for our Keepit platform. Protecting SaaS data has become more critical than ever and Keepit continues to do its part to support customers in ensuring business continuity. We believe that resilience starts with intelligent choices – choosing the right backup and recovery partner is one of those choices that defines disaster recovery capabilities for companies around the globe,” said Michele Hayes, CMO at Keepit.

“Keepit provides a cost-effective solution that helps mitigate cyber risks. With the Keepit platform, companies can stay one step ahead by future-proofing their cyber resilience strategy. We’re thrilled to name Keepit a winner in three categories at this year’s Global Infosec Awards,” said Gary S. Miliefsky, Publisher of Cyber Defense Magazine.

Keepit has been recognized by the industry

Keepit’s commitment to innovation, security, and reliability has positioned the company as a leader in the cybersecurity industry. The Keepit platform was recently recognized by the Data  Breakthrough Awards by naming Keepit “Data Security Solution of the Year”. Keepit also triumphed at the Cloud Awards 2024/25 in the “Best Cloud-Native Project / Solution” and “Best Cloud DR / Business Continuity Solution” categories. Keepit was also awarded at the 2024 Backup and Disaster Recovery Awards, underscoring the company’s commitment to intelligent recovery. A list of Keepit awards and endorsements can be found on the company website.

About Keepit

Keepit provides a next-level SaaS data protection platform purpose-built for the cloud. Securing data in a vendor-independent cloud safeguards essential business applications, boosts cyber resilience, and future-proofs data protection. Unique, separate, and immutable data storage with no sub-processors ensures compliance with local regulations and mitigates the impact of ransomware while guaranteeing continuous data access, business continuity, and fast and effective disaster recovery. Headquartered in Copenhagen with offices and data centers worldwide, over fifteen thousand companies trust Keepit for its ease of use and effortless backup and recovery of cloud data.

The Data Breakthrough Awards recognizes outstanding data technology products and companies

COPENHAGEN, Denmark – April 3 – Keepit, a global provider of a comprehensive cloud backup and recovery platform, today announced that it has been selected as winner of the “Data Security Solution of the Year” award in the 6th annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market today.

Keepit’s breakthrough platform protects all key SaaS applications, including Microsoft 365, Microsoft Entra ID, Salesforce, Google Workspace, and more. By having a true third-party backup in a resilient, independent cloud safeguards against threats, ensuring that every backup is accessible when needed.

“Unlike other solutions, we keep your data out of the SaaS vendor’s cloud, ensuring uninterrupted access and protection, even during SaaS vendor downtime. We purpose built our intelligent platform to ensure business continuity,” said Michele Hayes, CMO at Keepit. “We’re grateful to Data Breakthrough for this recognition that underscores our commitment to helping our clients focus on what matters most while also ensuring your data remains secure, compliant, and easily recoverable — all with minimal effort.”

The annual Data Breakthrough Awards is the premier awards program founded to recognize the

data technology innovators, leaders and visionaries from around the world in a range of categories, including DataOps, Data Analytics, AI, Business Intelligence, Data Privacy, Data Storage and many more. The 6th annual Data Breakthrough Award program attracted thousands of nominations from across the globe.

“Keepit offers intelligent SaaS data protection with unmatched security, seamless integration, and flexible data retention built for modern enterprise needs. The continued move to store and secure data in the cloud has resulted in huge amounts of business-critical cloud data that is vulnerable to human error, ransomware attacks, or service provider downtime,” said Steve Johansson, Managing Director, Data Breakthrough. “Keepit offers comprehensive and easy, guaranteed access to backups, and by isolating backups, ensures full data integrity. Keepit keeps your business resilient, no matter what. We’re proud to award them with ‘Data Security Solution of the Year!’”

Keepit ensures the highest operational security standards with ISO/IEC 27001 and SAE 3402-II certification along with helping to meet demanding regulatory requirements. Keepit’s platform is scalable with API-driven backup solutions and a per seat pricing structure. Keepit runs its own data centers in seven regions, guaranteeing data sovereignty and compliance.

About Data Breakthrough
Part of the Tech Breakthrough organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the Data Breakthrough Awards program is devoted to honoring innovation and market disruption in data technologies, services, companies and products. The global Data Breakthrough Awards program provides a forum for public recognition around the achievements of data companies and solutions in categories including data analytics, DataOps, data management, infrastructure and hardware, storage, Business Intelligence and more. For more information visit DataBreakthroughAwards.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

Data backup and recovery capabilities have not kept pace with the rapid adoption of SaaS applications in businesses. Keepit is changing that.

Copenhagen, Denmark — April 2, 2025 — Keepit, the world’s only independent, cloud-native data protection, backup and recovery provider, today announced a product roadmap designed to future-proof the cyber resilience of organizations navigating an increasingly complex threat landscape.

As companies rapidly adopt SaaS applications, backup and recovery capabilities have not kept pace, leaving critical business data vulnerable to outages, cyber threats, and compliance risks. In effect, companies are onboarding numerous applications without proper backup and recovery solutions. The average enterprise uses approximately 112 SaaS applications, according to BetterCloud research.

This means a significant amount of business data—critical and otherwise—is not being backed up and, therefore, cannot be recovered or restored. This poses serious risks to business continuity, security, and compliance.

And organizations are clearly concerned about and focusing on closing that gap—as analyst firm Gartner states, by 2028, 75% of enterprises will prioritize backup of SaaS applications as a critical requirement, compared to just 15% in 2024.

“Legacy backup and recovery solutions are not able to adapt and scale to rise to that challenge. Having a platform that is purpose-built for the cloud is a clear advantage to us, because it enables us to build exactly what our customers and the markets need,” says Michael Amsinck, Keepit’s Chief Product and Technology Officer.

To address the realities of the new SaaS landscape, Keepit has been developing its unique data protection platform and now presents two major enhancements to its solution.

Covering more cloud apps: From eight to hundreds in three years

• Introducing the ability to back up and recover data from many more SaaS applications. This is made possible by our new Domain-Specific Language (DSL), which accelerates development for each application while seamlessly integrating with the unique Keepit platform. The rollout begins with seven applications in 2025 — Jira, Bamboo, Okta, Confluence, DocuSign, Miro, Slack — with rapid expansion to follow. The ultimate goal is full coverage of all SaaS applications used by enterprises, spanning HR, finance, sales, production, and more.

New and improved capabilities: One source of data truth

• Anomaly detection: Provides enhanced monitoring, compliance, and security insights, enabling proactive identification of irregularities. Anomaly detection will be available to Keepit customers in early May, 2025.
• Data protection dashboards: Offers centralized control and simplified reporting, enhancing visibility and management of data protection efforts. Data protection dashboards were made available to Keepit customers in January 2025.

With these upgrades, Keepit will offer a comprehensive backup and recovery solution for all SaaS applications, ensuring full control of data regardless of unforeseen events such as outages, malicious attacks, or human error.

Purpose-built for full control

This groundbreaking approach to SaaS backup and recovery is made possible by Keepit’s unique, intelligent, cloud-native, purpose-built architecture.

“With continued enhancements, Keepit ensures businesses can back up, recover, and protect all SaaS data efficiently. We control our stack. We control our data centers. We control our cloud. Ultimately, we control every aspect of our solution,” said Michael Amsinck.

Building on existing strengths

The new capabilities and expanded coverage build upon the existing strengths of the Keepit platform, including:

• Data centers: Keepit operates data centers in multiple regions, including the United States, Canada, Australia, Germany, Switzerland, Denmark, and the United Kingdom. These data center regions are completely isolated from one another, ensuring full data sovereignty for customers. Because Keepit owns its cloud and stores data in local data centers, customers can back up their data independently of Privacy Shield agreements.
• Air-gapping: Logical air-gapping ensures that backed-up data is segregated and protected through a combination of encryption, hashing algorithms, and role-based access controls, creating a secure barrier around sensitive information.
• Immutable storage: Built on a resilient, independent cloud architecture, Keepit ensures every backup remains unalterable and protected, safeguarding against threats and ensuring business continuity.
• API-first architecture: Seamlessly integrates with security information and event management (SIEM) systems, keeping security teams informed of potential risks.
• Effortless data protection: Keepit’s intuitive interface allows for quick setup and seamless integration across all key applications, enabling users to manage backups and restores without complexity or extensive training.
• Unlimited hot storage: Keepit provides instant access to all backups via always-hot storage, eliminating storage fees and allowing users to set unique retention policies across different connectors, from short-term to 99-year retention.
• Comprehensive audit logs: Track every action with Keepit’s audit log, accessible via the UI or API for third-party integration. Compliance features ensure adherence to regulations such as GDPR, NIS2, and HIPAA, with secure access controls.
• Scalable and secure: Engineered for the cloud, Keepit’s platform offers scalable, API-driven backup solutions designed to meet the demands of modern businesses, ensuring data protection strategies evolve alongside SaaS environments.

Keepit empowers businesses to protect data by providing an intelligent, scalable platform to ensure business continuity.

Copenhagen, Denmark – March 13 – Keepit, a global provider of a comprehensive cloud backup and recovery platform, announced today its success at the Business Awards UK, 2025 Cybersecurity and Resilience Awards by being named “Best Cybersecurity Backup Service” for the second year in a row. The Keepit platform secures customer data in a cloud-native, vendor-independent cloud, ensuring true backup in case of data loss or disruption.

Keepit empowers businesses to protect their most asset —data— by providing an intelligent, scalable platform to ensure business continuity.

“We’re honoured to once again be recognised as a leader in cybersecurity by the Business Awards UK. The future of SaaS data protection starts with intelligent choices – by companies who are ensuring their backup and recovery capabilities are in safe hands. Keepit is committed to supporting UK customers with our data protection platform, enabling business continuity through intelligent resilience”, says Michele Hayes, CMO at Keepit.

 Keepit is cloud-native and purpose-built for SaaS environments

• Scalable and adaptive. Unlike on-prem solutions forced into the cloud, Keepit scales seamlessly as your business grows.
• Purpose-built for SaaS. Our solution is designed to work smoothly across applications, ensuring seamless protection.

Read more about the Keepit solution and intelligent resilience here.

Headquartered in Copenhagen, Denmark, with offices in the US, Germany, and the UK, Keepit counts The National Gallery and Oxford University Innovation Ltd among its UK customers.

Keepit’s commitment to innovation, security, and reliability has positioned the company as a leader in the cybersecurity industry. The Keepit platform was recently recognized by the Cloud Awards 2024/25 in the “Best Cloud-Native Project / Solution” and “Best Cloud DR / Business Continuity Solution” categories. Keepit was also awarded at the 2024 Backup and Disaster Recovery Awards, underscoring the company’s commitment to intelligent recovery. A list of Keepit awards and endorsements can be found on the company website.