CloudM, a cloud migration and management software provider, has announced today its certification as a B Corporation, joining a growing group of companies reinventing business by pursuing purpose as well as profit.

CloudM has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

CloudM has achieved certification across five key impact areas of Governance, Workers, Community, Environment and Customers. Thanks to CloudM’s efforts, the company has been able to reach a score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency.

In addition to completing the certification, CloudM also legally commits to a purpose beyond profit in the future as an extension of this brilliant achievement. Further to this, CloudM is also an official Greater Manchester Good Employment Charter supporter which means it takes looking after its people seriously and can evidence this.

The recent certification is all part of CloudM’s “Do Good Plan” which is about encouraging everyone to do the right thing, supporting the people and the planet. As part of this initiative, CloudM has “Culture Champions” with specific specialisms and targeted aims ranging from environmental sustainability to racial equity. From getting the chance to sit on hiring panels to coordinating team events, CloudM’s Culture Champions aim to make a real difference in the lives of employees.