Cybersecurity tool sprawl and the cost of complexity

Under constant pressure to defend against cyberthreats, organizations often adopt new security tools rapidly to address specific vulnerabilities or compliance requirements. However, this reactive approach can lead to “tool sprawl,” where the unchecked accumulation of disparate solutions results in an overly complex and fragmented security environment.

What is cybersecurity tool sprawl?

Cybersecurity tool sprawl occurs when organizations continuously add new tools without fully assessing their existing security infrastructure or considering how these additions fit into the broader architecture. Over time, this reactive approach leads to an overextended security framework, where overlapping functionalities, siloed data, and operational inefficiencies compromise overall security.

As the complexity of managing a myriad of security tools grows, so do the risks of inefficiency, increased costs, skill gaps, and security vulnerabilities. Understanding these challenges is critical to developing effective strategies for minimizing tool sprawl.

A more holistic approach, where each tool is necessary, fully integrated, and effectively utilized, is crucial for maintaining a robust security posture in today’s dynamic threat landscape.

Having the right technology for your specific security needs leads to a strong cyber defense — not deploying the most technology.

What does cybersecurity tool sprawl look like?

Today, cybersecurity tool sprawl is characterized by an overabundance of security tools, often numbering in the dozens or even hundreds within large organizations. At the 2019 RSA Conference, Matt Chiodi, former chief security officer of public cloud at Palo Alto Networks, noted that small organizations average 15-20 tools, medium-sized businesses 50-60, and large enterprises over 130 tools.

These tools span various categories, including endpoint protection, intrusion detection, threat intelligence, identity management, and more. Despite this extensive array, research and industry reports indicate that only a small fraction of these tools are actively used, with many going underutilized due to their complexity or redundancy.

According to Richard Watson from Ernst & Young, most organizations utilize only 10% to 20% of the technology they own, while continuing to pay higher license costs for technology that they have not leveraged for other business needs.

Watson, in his article, “Simplify to Survive: How Organizations Can Navigate Cyber-Risk,” suggests that a technology declutter is required:

“Simplification will make companies more adaptive and pragmatic. It will support a shift from a complexity-inducing approach […] to an adaptive approach that works backward from core risks and sets companies up to move swiftly when attacks strike. Simplification will result in operational efficiencies, reduced technology and infrastructure overhead, and ultimately the ability to respond to cyber threats more quickly.”

5 critical challenges that come with tool sprawl

Tool sprawl presents numerous challenges that can hinder an organization’s ability to maintain an effective security posture. Five of the top side effects of tool sprawl are:

1. Operational inefficiency

2. Increased costs

3. Skill gaps

4. Visibility and control issues

5. Integration challenges

Operational inefficiency arises when organizations deploy many security tools, often with overlapping functionalities, it creates a complex, difficult to manage environment. Security teams may struggle to effectively monitor and correlate data from multiple tools, leading to missed threats and slower response times. The lack of integration between these tools can also result in fragmented security processes, where critical information is siloed and not shared across platforms. (Read about efficient tech stacks by Keepit CTO Jakob Østergaard.)

Increased costs are another significant issue. Each tool requires licensing, maintenance, and support, which can quickly escalate expenses. Additionally, the need for specialized personnel to manage and operate these tools further drives up costs. In many cases, organizations find themselves paying for tools that are underutilized or even redundant, exacerbating the financial burden.

Skill gaps among security staff can also be a challenge. The more tools an organization uses, the more difficult it becomes for the security team to be proficient with each one. This can lead to suboptimal use of the tools, where their full capabilities are not leveraged, ultimately weakening the organization’s overall security posture. The difficulty of keeping up with updates and best practices for a wide array of tools can also contribute to skill gaps and operational errors.

Visibility and control issues often arise in environments plagued by tool sprawl. With so many tools in play, maintaining comprehensive visibility across the network becomes challenging. This fragmented visibility can result in blind spots, where security incidents may go unnoticed or unaddressed. Moreover, the lack of centralized control can make it difficult to enforce consistent security policies across the organization, as well as thorough testing of a larger-than-necessary attack surface. (Read our article on “simplicity as a shield” and immutability.)

Finally, integration challenges are a common problem. Many organizations use a mix of legacy systems and new technologies that do not easily integrate with each other. This lack of integration can prevent security tools from working together effectively, reducing their overall effectiveness and complicating incident response efforts. Without seamless integration, data from different tools might not be aggregated and analyzed properly, leading to delays in threat detection and response.

While cybersecurity tools are essential for protecting an organization’s digital assets, excessive tool sprawl ultimately leads to significant challenges — all of which can weaken an organization’s security posture rather than strengthen it. Reducing tool sprawl through strategic consolidation and better tool management can help mitigate these challenges.

How can security leaders minimize tool sprawl?

Minimizing cybersecurity tool sprawl is crucial for maintaining an effective and efficient security posture. Here are several strategies that security leaders can adopt to tackle this challenge:

  • Data governance and prioritization: Start by clearly defining which data and assets are most critical to your organization. By understanding the specific areas that require protection, you can prioritize monitoring and tool selection efforts. This targeted approach ensures that resources are allocated efficiently and that security tools are directly aligned with the organization’s most valuable assets.
  • Recovery testing and centralized oversight: Regular recovery testing of backed-up data can help centralize security efforts. Centralizing oversight and validation processes not only minimizes sprawl but also ensures that your security measures are comprehensive and cohesive, minimizing gaps in protection.
  • Strategic SIEM implementation: Implementing a robust Security Information and Event Management (SIEM) system can consolidate monitoring efforts. A well-integrated SIEM can aggregate data from various sources, reducing the necessity to monitor multiple platforms independently. This consolidation simplifies the security environment and helps to avoid the complexities that lead to tool sprawl.
  • Selective tool acquisition: Before acquiring new security tools, it’s essential to clearly define your monitoring objectives. Any new tool should be evaluated for its ability to integrate seamlessly with your existing SIEM infrastructure. This careful selection process prevents the unnecessary expansion of the toolset and ensures that each addition provides real value.
  • Diversified intelligence sources: While integration is key, it’s also important to maintain diverse sources of intelligence. This diversification allows for cross-verification of threat information, leading to more accurate and comprehensive threat detection. Ensuring that your tools incorporate varied intelligence sources can enhance the overall security posture without adding redundant tools.
  • Resource and capacity assessment: Evaluate the capacity of your security team to manage the existing toolset effectively. This includes deciding whether to maintain an in-house Security Operations Center (SOC), outsource it, or adopt a hybrid approach. Aligning your toolset with the available resources ensures that your security team can effectively manage and utilize the tools at their disposal.
  • Regular review and rationalization: Periodically reviewing your toolset is essential for identifying redundancies and underutilized tools. This process of rationalization focuses on optimizing the security stack, ensuring that every component adds value and enhances your security posture. Regular reviews prevent sprawl from creeping back in and keep your security environment streamlined.

By implementing these strategies, organizations can effectively manage and reduce cybersecurity tool sprawl, ensuring a more efficient, cost-effective, and secure environment. In today’s complex threat landscape, a streamlined and integrated security approach is not just beneficial but essential.

Conclusion

Perhaps contrary to the wishes of the endless array of readily “onboardable” SaaS applications promising a silver bullet for your problems, just adding more and more tools isn’t the solution to cybersecurity woes — streamlining and integrating your security stack is.

By focusing on quality over quantity and maintaining oversight of your solutions, you can reduce tool sprawl, enhancing both efficiency and security. A well-coordinated approach not only cuts costs but also fortifies cyber resilience efforts.

 

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Keepit celebrates dual wins at the 2024/25 Cloud Awards for intelligent backup and recovery solutions

Keepit was named winner in the “Best Cloud-Native Project/Solution” and “Best Cloud DR/Business Continuity Solution” categories.

Copenhagen, Denmark – January 15 – Keepit, a global provider of a comprehensive cloud backup and recovery platform, announced today its success in the 2024/25 Cloud Awards program by being named winner in the “Best Cloud-Native Project / Solution” and “Best Cloud DR / Business Continuity Solution” categories.

The Cloud Awards is one of the longest-running awards platforms of its kind, recognizing the latest achievements and innovations in cloud computing. Organizations that reached the finalist stage have had their nominations reviewed by the judging panel, resulting in the winners named today. The program received entries from organizations of all sizes from across the globe, including the USA and Canada, the UK and Europe, the Middle East, and APAC.

The program itself covers multiple aspects of cloud computing across 36 categories, including overall excellence (e.g.: innovation and disruption), systems and processes (e.g.: Payroll and Automation), certain technologies (e.g. SaaS and IoT), pieces of work (e.g.: projects, migrations or integrations), and workplace excellence (e.g.: consultancy, most promising startup, and ‘green’ credentials).

“More than 15,000 companies worldwide already include the Keepit platform as a part of their disaster recovery plans. By providing companies with instant and continuous access to their data, we’re helping to ensure business continuity and peace of mind. We’re honored to have received these accolades from the Cloud Awards,” says Michele Hayes, CMO at Keepit.

“Keepit has proven itself a leader in disaster recovery and business continuity with its purpose-built SaaS data protection platform, earning the title of ‘Best Cloud DR / Business Continuity Solution.’ By leveraging immutable, tamper-proof storage in an independent cloud, Keepit provides organizations with peace of mind, even in the face of cyberattacks or unexpected data loss. Its adherence to the highest security standards and cost-effective, predictable pricing model ensures companies remain operational, compliant, and secure. The Cloud Awards is proud to honor Keepit for its pivotal role in protecting business-critical data and ensuring uninterrupted continuity in an increasingly unpredictable digital landscape,” says Cloud Awards Technical Director, Annabelle Whittall.

Secure by design, the Keepit cloud is owned and run by Keepit. Customer data is kept in a separate, dedicated infrastructure, with the backed-up data stored fully isolated from the SaaS vendor’s cloud. With a user-friendly interface, robust data security, and the ability to adapt to your cloud environment, Keepit ensures your data is always accessible and protected.

About the Cloud Awards

The Cloud Awards is an international program which has been recognizing and honoring industry leaders, innovators and organizational transformation in cloud computing since 2011. The Cloud Awards comprises five awards programs, each uniquely celebrating success across cloud computing, software-as-a-service (SaaS), cloud security, artificial intelligence (AI), and financial technologies (FinTech).

Winners are selected by a judging panel of international industry experts. For more information about the Cloud Awards, please visit https://www.cloud-awards.com/.

About The Cloud Awards Program
The Cloud Awards identifies and celebrates the most innovative organizations, technologies, individuals and teams in the world of cloud computing. The program spans 36 categories, including ‘Best Cloud Infrastructure’ and ‘Best Cloud Automation Solution’.

About The Cloud Security Awards
The Cloud Security Awards celebrates innovation in the cybersecurity industry. The program includes a wide range of categories, including ‘Best Web Security Solution,’ ‘Cloud Security Innovator of the Year,’ and ‘Best Security Solution for Finance or Banking.’

About The FinTech Awards
The FinTech Awards focuses on the major innovations in the world of financial technology, including personal and corporate banking, insurance, and wealth management, business finance processes, and FinTech use within a selection of sectors, across 23 categories.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

5 predictions for 2025: Data, APIs, and AI, oh my!

As we welcome a new year, let’s take a look ahead and anticipate the trends that will shape SaaS ecosystems in 2025. What challenges will businesses need to overcome? What opportunities will they seize to secure and manage their data?

To help shed some light on questions like these, Keepit’s Jakob Østergaard (CTO), Michael Amsinck (CPTO), and Kim Larsen (CISO) have shared five predictions for 2025 ranging from data protection and compliance to cloud infrastructure, AI innovation, and scalability challenges. 

 

Prediction 1: Data protection — finally a non-negotiable priority 

By Michael Amsinck, CPTO at Keepit

Data protection goes mainstream

In 2025, businesses will move beyond seeing SaaS data protection as optional and embrace it as a non-negotiable priority. The increasing frequency of cyberattacks and the devastating consequences of data breaches will make organizations take proactive steps to safeguard their digital assets, such as SaaS data, filling a critical need in shared responsibility models.

This means not just adopting backup solutions but ensuring they’re vendor-independent and truly resilient. Companies will demand solutions that not only secure their data but also guarantee accessibility under any circumstances. The market is ready for exponential growth, fueled by this heightened awareness and demand. 

 

Prediction 2: Data sovereignty — know where your data lives 

By Kim Larsen, CISO at Keepit 

Data sovereignty takes center stage
As global regulatory landscapes evolve, businesses will prioritize knowing precisely where their data resides and under whose jurisdiction it falls. Customers, too, are becoming savvier, demanding transparency about how and where their data is managed.

By 2025, data sovereignty won’t just be a legal obligation — it will be a strategic advantage. Smart businesses will give their data a clear “address,” ensuring compliance while boosting customer trust. This isn’t about borders — it’s about accountability and control. 

 

Prediction 3: Cloud services — supply chain under the microscope 

By Jakob Østergaard, CTO at Keepit 

Trust, but verify.
The geopolitical turbulence of recent years has exposed vulnerabilities in supply chains, including digital services. By 2025, organizations will scrutinize their cloud service providers with the same rigor they apply to physical supply chains.

Compliance, vendor relationships, and security protocols will come under the microscope. While integration and collaboration are essential, the days of blind trust are over. Businesses will learn to balance innovation with caution — understanding that while partnerships are key, not all vendors are allies.  

 

Prediction 4: AI — the year of truth 

By Jakob Østergaard, CTO at Keepit  

AI hits reality check
2025 will mark the end of AI hype cycles. Unsustainable projects will collapse, and only truly functional, value-adding solutions will remain. Businesses will embrace AI for practical purposes: analyzing large datasets, identifying patterns, and enhancing decision-making.

The market will mature, with clear winners emerging as the dust settles. Much like past technological fads, the glamour will fade, leaving behind only what works. Companies that harness AI wisely — focusing on utility rather than novelty — will reap the rewards. 

 

Prediction 5: Scalability — APIs as the breaking point 

By Jakob Østergaard, CTO at Keepit 

APIs must grow up.
APIs are the backbone of modern SaaS ecosystems, but by 2025, their limitations will become a critical bottleneck. Throttling, slow responses, and intermittent failures are stalling progress, undermining the promise of seamless integrations. For the digital economy to thrive, APIs must evolve to handle higher volumes and deliver consistently.

Engineering robust, scalable solutions isn’t glamorous, but it’s essential. The message is clear: slow down to build better. In the long run, well-designed APIs will separate market leaders from the also-rans. 

Conclusion 

The predictions for 2025 reflect a shared focus on SaaS resilience, accountability, recovery, and adaptability. Businesses must prioritize intelligent and robust systems that address data protection, transparency, and technological evolution to navigate the challenges ahead.

By embracing these shifts proactively, organizations can transform uncertainty into opportunity, ensuring they remain competitive and secure. After all, recovery can only happen if you have a backup proactively in place. 

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Keepit’s Data Protection Dashboard

Data backup and recovery in SaaS environments can be complex, but at Keepit, we’re continually simplifying the process. With our Data Protection Dashboard, we’re delivering real-time insights via one centralized hub, providing the visibility needed to help enterprises manage their backups across SaaS applications like Microsoft 365 and Salesforce with confidence.

Our mission with this project is pretty simple: We want to give our users a centralized hub for all application dashboards, thereby simplifying monitoring, license usage, and anomaly detection to enhance cyber resilience and security.

What is observability, and why does it matter?

In the context of data protection, observability refers to the ability to gain deep visibility into operations, enabling teams to detect, diagnose, and address issues quickly and effectively. This is especially important for ensuring the reliability and effectiveness of backup and restore processes in complex SaaS environments. With enhanced observability, enterprises can maintain confidence in their data protection strategies and stay resilient against potential disruptions.

This focus on observability is what drives Keepit’s latest innovation: The Data Protection Dashboard. By providing real-time insights into backup and restore operations, the dashboard delivers centralized visibility, helping enterprises manage their backups across SaaS applications like Microsoft 365 and Salesforce with ease and confidence. Moreover, Keepit ensures a seamless user experience by supporting flexible transitions between different types of dashboards, tailored to the specific focus of a task at hand.

What is Keepit’s Data Protection Dashboard?

The Data Protection Dashboard is a workload-based tool designed to simplify and centralize the monitoring of all backups across SaaS environments. As a key aspect of observability, it provides real-time visibility into backup health, coverage, and integrity, offering actionable insights in one place. This centralized view enables users to monitor and manage backup and restore operations with ease, reducing complexity and enhancing operational efficiency.

A standout feature of the dashboard is its ability to support seamless transitions between different types of dashboards. This ensures a smooth user experience, allowing users to focus on specific tasks — whether it’s troubleshooting, compliance reporting, or scaling data protection efforts — without losing context or accessibility.

This flexibility reduces the need for users to switch between multiple tools or interfaces, ensuring their workflow remains uninterrupted while managing various tasks like compliance reporting or troubleshooting.

By tailoring the experience to the needs of the task at hand, Keepit ensures flexibility while maintaining comprehensive observability.

Why is a centralized hub for monitoring important?

Today, users are juggling multiple dashboards, each tied to a specific connector. While these dashboards provide some insights, they rarely offer the comprehensive, centralized visibility needed to make informed decisions — particularly at scale — and this brings challenges to visibility and difficulties in managing more complex integrations. For enterprises, this approach is simply not scalable nor sustainable, and ultimately, it leads to uncertainty.

By consolidating backup monitoring into one unified view, our Data Protection Dashboard provides a clear picture of backup operations across connectors and applications, enabling teams to stay on top of their data protection strategies.

This dashboard is part of Keepit’s ongoing effort to make observability more accessible and intuitive for our users, which ultimately strengthens data security and supports business continuity.

Key features of Keepit’s Data Protection Dashboard

1. Backup status overview

Gain quick insights into the operational state of your backups with a comprehensive status overview:

  • Connector health status: Visual indicators highlight any critical issues.
  • Snapshot activity insights: View the time of the latest snapshot, the number of snapshots created in the past 48 hours, and the total backup size.
  • Recommended actions: Quickly identify and resolve issues at the connector level.

These insights ensure that your backup strategy stays on track, maintaining the resilience, compliance, and security of your data.

2. Backup coverage overview

This feature helps users identify potential gaps in their backup coverage, offering a granular view of data protection, and with historic insights:

  • Workload division within applications: Displays selected workloads, such as Exchange or SharePoint, divided into individual areas within applications such as Microsoft 365 and Google Workspace.
  • Coverage comparison: Highlights the number of units selected for backup versus those successfully covered, i.e., users can easily check if the coverage of the top-level SharePoint sites matches the selection. In this context, a “unit” refers to a specific entity, such as a top-level SharePoint site, while the “individual area” represents the overall SharePoint workload.
  • Data size metrics: Provides details on the total size of each workload area.

This comparison ensures that enterprises can address any inconsistencies and maintain comprehensive data protection.

A note on retroactive data: The Data Protection Dashboard applies to backups created after its release date. Data backed up before the launch isn’t included in these new insights. 

3. Backup integrity monitoring (coming soon)

Aimed at reducing vulnerabilities, this upcoming feature monitors items that are recurrently skipped during backups:

  • Skipped items list: Identify and download a detailed list of consistently skipped items.
  • Proactive insights: Pinpoint potential vulnerabilities and share findings with support teams if needed.

This feature is especially valuable for enterprises aiming to refine their backup strategies and ensure maximum data integrity.

Benefits: Why accessible data insights matter

For enterprises managing complex SaaS environments, time is critical, and risks are high. Accessible and intuitive insights are not just convenient — they’re essential to effective SaaS data protection. The insights from Keepit’s Data Protection Dashboard:

  • Enable faster action: Provide real-time visibility into backup health and coverage so teams can respond to issues before they escalate into larger problems.
  • Bridge the gap between complexity and usability: Simplify the management of SaaS environments with complex configurations, including role-based access controls, compliance requirements, and varied workloads, making it easier to monitor backup health, spot vulnerabilities, and ensure compliance.
  • Support the shared responsibility model: Help SaaS customers take ownership of their data protection responsibilities by providing the tools they need to secure and recover data effectively.
  • Align observability with resilience: Ensure users can quickly identify and resolve issues, maintaining the integrity of their data protection strategy and facilitating faster recovery.
  • Reduce risk: Minimize the chances of missed backups, incomplete coverage, or skipped items that could result in data loss.
  • Boost compliance: Provide clear metrics and reports to make demonstrating adherence to regulatory standards and internal policies easier.
  • Simplify scaling: Keep monitoring manageable as the number of workloads and connectors grows, enabling data protection to scale without adding complexity.

Ultimately, accessible insights give enterprises the confidence to protect their data, recover quickly, and maintain compliance in even the most complex SaaS environments.

Building a foundation for resilience

With the Data Protection Dashboard, Keepit is addressing a key challenge for modern enterprises: How to gain real-time, actionable insights into backup operations while managing complex SaaS environments. By providing a centralized hub, we’re helping organizations move away from fragmented dashboards toward a more unified and reliable approach to data protection.

The new dashboard is not just a feature; it’s a reflection of our commitment to improving observability and empowering enterprises to safeguard their critical data with confidence. As we continue to refine and expand its capabilities, our users will have even more tools to strengthen their backup strategies and ensure business continuity.

Stay tuned for updates as we roll out additional features and enhancements to the Data Protection Dashboard.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

SaaS data protection and backup leader Keepit secures $50M in funding to accelerate growth and product innovation

New funding will fuel Keepit’s global expansion and product innovation

Copenhagen, Denmark – December 16, 2024 – Keepit, the world’s only independent, cloud-native data protection and backup provider, today announced a $50 million funding round, led by existing investor One Peak , and EIFO, the Export and Investment Fund of Denmark. This funding round marks the company’s third equity investment in the past four years, bringing total funds raised to approximately $90 million.

The latest investment underscores Keepit’s rapid growth and solidifies its position as a leader in SaaS data protection. The new investment will be directed towards expanding the company’s go-to-market efforts and fueling continued product innovation.

Keepit’s mission to provide a vendor-independent, dedicated infrastructure for SaaS data protection has resonated with a broad range of enterprise customers as its solutions already support 5 million users globally. With its latest funding, Keepit is poised to accelerate its global expansion strategy, prioritizing key markets like the US, Europe, and other high-growth regions, while bolstering Keepit’s network of partners.

Simultaneously, Keepit plans to intensify its focus on product innovation, advancing its cutting edge, cloud native solutions to empower organizations in safeguarding their SaaS data effectively and reliably. This will include broader workload coverage and additional data management and intelligence capabilities for the enterprise.

“Our commitment to innovation and solving our customers’ most pressing data protection challenges is what drives us forward,” said Morten Felsvang, Keepit Co-founder and Chief Executive Officer and Frederik Schouboe, Keepit Co-founder and Chief Vision Officer. “This new funding will allow us to expand our reach and continue innovating the most advanced SaaS data protection solutions on the market. We’re thrilled to see such strong support from our investors, who understand our mission and share our vision for the future.”

David Klein, Co-founder and Managing Partner at One Peak, commented on the investment:
“We have been continually impressed by Keepit’s leadership and their unwavering ability to deliver on their vision. In a time when the need for secure, independent SaaS data protection is more critical than ever, Keepit stands out as a leader with its innovative platform. We are thrilled to continue supporting the Keepit team in this exciting next chapter of their growth journey.”

Jacob Bratting Pedersen, Managing Director, Partner & Head of Tech & Industry at EIFO, commented:
“Keepit’s focus on cloud-native, vendor-independent data protection is what sets them apart. This investment is not just a financial decision for us—it’s about supporting a company that is revolutionizing the way organizations think about data security. We believe in their long-term vision and look forward to contributing to their continued success.”

About One Peak

One Peak is a leading specialist growth equity firm with $2.0 billion in assets under management that invests in technology companies in the scale-up phase. One Peak provides growth capital, operating expertise, and access to its extensive network to exceptional entrepreneurs, with a view to help transform innovative and rapidly growing businesses into lasting, category-defining leaders. In addition to Keepit, One Peak’s investments include Akur8, Ardoq, Coro, Cymulate, Deepki, Docplanner, Lucca, Neo4J, Pandadoc, Spryker, and many more.

To learn more, visit www.onepeak.tech.

About EIFO, the Export and Investment Fund of Denmark

EIFO is the national promotional bank and export credit agency of Denmark combined in one financial institution. Active in over 100 countries, and with a total business volume of more than EUR 20 billion, EIFO provides financial solutions for Danish companies and their global partners, while also investing in startups and funds. We exist to open doors for Danish global business, accelerate the green transition, promote new technologies and develop the Danish defense industry. With our willingness to take risks in financing, EIFO paves the way for those who dare to think bigger.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.