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Greener backup services with efficient code

The following is an abridged version of my recent article, “Tapping the potential of code for greener backup services,” which is published, in full, with Computer Weekly.

The language of sustainability 

Sustainability goes beyond green energy; it includes building efficient, reliable, and adaptable systems. Using C++ as the primary programming language enables the development of storage systems that minimize resource usage while maximizing performance and reliability.

Efficient architecture and programming 

Sustainability is about optimizing efficiency at every operational level to minimize resource consumption while maximizing performance and profitability. C++ helps create sustainable, scalable architectures, reducing environmental impact and avoiding legacy inefficiencies.

Purpose-built architecture 

The key to sustainable data management is purpose-built architecture, tailored to address storage challenges efficiently. Deduplication, eliminating redundant data, is crucial. This approach streamlines operations, reduces complexity, and lowers resource consumption compared to virtual machines provided by third-party platforms.

Choosing efficient programming languages 

Efficiency extends to programming languages. C++, known for its performance and low resource utilization, can yield significant energy savings compared to resource-intensive languages. Its versatility, low-level access to system resources, and support for high-level abstractions make it ideal for developing efficient and scalable software.

Avoiding legacy inefficiencies 

Legacy systems introduce complexity and inefficiencies, increasing costs and energy consumption. By maintaining full ownership and control of the technology stack, companies can streamline operations and minimize resource overhead, prioritizing lean, purpose-built architectures that deliver long-term benefits.

Performance as a priority 

Optimizing resource usage is essential for long-term sustainability, especially with the increasing volume of data. Meticulous design of storage architecture and code optimization are necessary. Off-the-shelf solutions may offer quick fixes, but efficient code is crucial for addressing core issues sustainably.

The impact of code on sustainability and cost 

Adopting sustainable practices in architecture design and programming languages reduces energy consumption, predicts costs, and simplifies compliance. Techniques like incremental backup and deduplication enhance efficiency, sustainability, and profitability. C++ enables the creation of resource-efficient, fast, and environmentally sustainable storage systems.

Conclusion 

Prioritizing responsible resource consumption and operational efficiency allows technology companies to lead in environmental stewardship without compromising profitability. By integrating sustainable practices, we can foster a more environmentally conscious tech industry for future generations. 

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

What’s keeping CISOs up at night?

Introduction 

Cybersecurity is no longer a siloed concern relegated to IT departments; it’s a fundamental component of business strategy. Chief information security officers (CISOs) face mounting pressures to not only protect their organizations but also to integrate cybersecurity into the broader business framework.

This is the focus of our recent webinar, “The CISO balancing act: How to tackle rising cybersecurity pressures in 2024,” where industry experts share insights and strategies. Read further for a summary highlighting the key takeaways.

Watch the on-demand webinar

Strategies for CISOs navigating cybersecurity challenges

As the digital landscape expands, so do the complexities of managing cybersecurity. We’re seeing a mix of longstanding challenges and new, emerging threats that are putting unprecedented pressure on security professionals worldwide.

Our on-demand webinar provides strategic and operational insights based on extensive research and interviews with over 30 top security professionals from organizations around the globe. Whether you’re a CISO, a security analyst, or a business leader, these compiled insights will help you navigate the obstacles ahead.

Join Mark Renouf, former BBC journalist and contributor, as he engages with industry experts Tim Rhodes, managing director at Apprize360, and Kim Larsen, CISO at Keepit, to discuss key takeaways from the study, such as:

  • Decisions to consider as you prepare for both known and unknown threats. 
  • Key components of a resilient security framework that adapts to both current needs and future technologies. 
  • How to identify solid best practices to embrace. 

 

 

The importance of a data governance framework

One of the most pressing challenges identified in the webinar is the need for a robust data governance framework. This is highlighted as a top priority by nearly all the CISOs and IT leaders interviewed.

Key points:

  • Customization and scalability: Organizations need data governance frameworks tailored to their specific needs, which can grow and evolve with them.
  • Deployment challenges: Many leaders struggle with effectively deploying and maintaining these frameworks. 
  • Foundational role: Data governance is foundational to overall cybersecurity strategy, impacting compliance, risk management, and operational efficiency. 

 

Data classification: The bedrock of data governance

Hand in hand with data governance is the need for an effective data classification strategy. This is emphasized as a critical step before any governance framework can be successfully implemented.

Key points:

  • Foundation first: Proper data classification is seen as the cornerstone of an effective data governance framework. 
  • AI and automation: While AI and machine learning hold promise for automated data classification, there’s caution about relying too heavily on these technologies without thorough vetting. 
  • Simplification: Effective data classification frameworks should avoid complexity, making them easy to understand and use across the organization. 

 

Board involvement in cybersecurity

Another major theme is the crucial role of board involvement in cybersecurity strategy. Despite its importance, many organizations still lack adequate board engagement in this area.

Key points:

  • Risk integration: Boards need to integrate cybersecurity risks into their overall risk management strategies. 
  • Education and engagement: CISOs often need to educate board members about cybersecurity threats and the importance of proactive strategies. 
  • Strategic role: Cybersecurity should be a regular item on board agendas, influencing broader business decisions. 

 

Defensible security strategies

CISOs are increasingly focusing on creating defensible security strategies rooted in zero trust principles. This involves continuous threat modeling and analysis, ensuring that security measures can withstand scrutiny and adapt to evolving threats.

Key points:

  • Lifecycle approach: Viewing cybersecurity through a lifecycle lens rather than isolated solutions. 
  • Zero trust: Implementing zero trust principles to create a more resilient security posture. 
  • Continuous improvement: Regularly updating and refining security strategies to address new threats. 

 

Vendor partnerships: beyond products to solutions

Effective cybersecurity often depends on strong vendor partnerships. CISOs are looking for vendors who can provide not just products but comprehensive solutions and strategic advice.

Key points:

  • Consultative partnerships: CISOs value vendors who act as partners, offering strategic guidance and support. 
  • Integration and collaboration: Vendors should work seamlessly with internal teams and other third-party solutions to provide cohesive security coverage. 
  • Service and support: High levels of service and support from vendors are crucial for maintaining effective security postures. 

 

Addressing CISO experience and maturity 

The webinar highlights the varying levels of experience and maturity among CISOs, which can significantly impact an organization’s cybersecurity effectiveness.

Key points:

  • Diverse backgrounds: CISOs come from various professional backgrounds, affecting their approach to cybersecurity. 
  • Rapid impact: With an average tenure of 24-36 months, especially in the U.S., CISOs need to make quick, impactful changes. 
  • Training and development: Continuous education and professional development are essential for CISOs to stay ahead of emerging threats. 

 

Conclusion 

As we navigate the complexities of cybersecurity in 2024, the role of the CISO is more critical than ever. Effective data governance, board involvement, strategic vendor partnerships, and continuous improvement in security strategies are vital. Organizations that prioritize these areas will be better equipped to handle the rising pressures and evolving threats in the cybersecurity landscape.

By integrating these insights into their operations, businesses can enhance their cybersecurity posture, ensuring not only protection but also resilience and strategic advantage in the digital age. 

Watch the on-demand webinar

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Ransomware as a service: A growing cyberthreat for data protection

And 7 ways to mitigate the impact of RaaS 

 

Ransomware has evolved from being a nuisance to a full-blown industry, with sophisticated networks of cybercriminals operating on a global scale. Among the various iterations of ransomware, one of the most concerning developments is the rise of ransomware as a service (RaaS). RaaS has emerged as a lucrative cybercrime business model, facilitating the proliferation of ransomware attacks across the globe through a much more extensive network of cybercriminals than ever before.

Let’s get into the intricacies of RaaS, exploring its workings, implications, cybersecurity challenges, and preventive measures.

First off, what is ransomware as a service? 

Ransomware as a service, as the name suggests, is a model where cybercriminals develop and offer ransomware kits and services to other individuals or groups, allowing them to execute ransomware attacks with minimal technical expertise. Essentially, it’s a turnkey solution for anyone looking to extort money through malicious means. With this cybercrime business model, one party creates ransomware software and then a second party pays to use said ransomware software to launch attacks.

According to IBM’s X-Force Threat Intelligence Index, ransomware ranked as the second most common type of cyberattack in 2022, with RaaS playing a significant role in its prevalence. Many experts believe the rise of RaaS has contributed to making ransomware so prevalent. The “2022 ThreatLabz State of Ransomware” report from Zscaler found that 73% of the most active ransomware variants were RaaS variants.

What makes RaaS different is that, unlike ransomware of the past, attackers don’t need to have the traditional high-level IT technical skills because they can rely on the technical skills of the RaaS developers. And because of this, criminals that were previously limited by their lack of specialized skills can now carry out sophisticated and successful ransomware attacks. Essentially, RaaS has democratized ransomware. 

 

How ransomware as a service works 

RaaS operates similarly to legitimate SaaS business models. Ransomware developers, known as RaaS operators, develop and maintain ransomware tools and infrastructure, packaging them into RaaS kits sold to other hackers, referred to as RaaS affiliates. These affiliates purchase the kits through various revenue models, including monthly subscriptions, affiliate programs, one-time license fees, and pure profit sharing and then use them to extort money from their victims.

Read a case about Conti leaks cybercrime commercialization, with a real example of a ransom note: Center for Internet Security.

The availability of RaaS platforms has led to a surge in ransomware attacks globally. As more cybercriminals gain access to these tools, the frequency and scale of attacks are expected to increase further.

An increasing number of new players were attracted by the potential for high profits and lower barriers to entry.

Reuters

Impact of ransomware as a service on industries and organizations 

Ransomware attacks have a widespread impact on basically all industries and organizations, causing disruption to critical services, loss of sensitive data, and financial damage. The healthcare sector has been heavily targeted, with ransom attacks on hospitals and medical facilities posing a threat to patient safety. Read about why healthcare organizations need Microsoft 365 backup for regulatory compliance and business continuity.

Legal implications of ransomware as a service 

Businesses that fall victim to ransomware attacks may face legal consequences for failing to maintain adequate business continuity and data protection measures. Non-compliance with regulations such as NIS2 (Network and Information Systems Directive) and GDPR (General Data Protection Regulation) can result in significant fines, loss of reputation, and other penalties. These regulations require organizations to implement robust cybersecurity measures, including regular data backups, disaster recovery, and incident response plans, to protect sensitive information and ensure business continuity. Learn why air gapping is your best defense.

The economics of RaaS cyberattacks 

Ransomware attacks can have severe economic repercussions, particularly for small businesses and organizations. The costs associated with ransom payments, data recovery, and downtime can be crippling, leading to financial losses and reputational damage.

In 2023, a new record was set for ransomware attack payments: A staggering $1.1 billion USD in payments for ransomware attacks was sent, according to Reuters. nearly doubling the total from 2022.

RaaS operators engage in competitive marketing strategies, often creating websites that mimic legitimate businesses. The global damages (total impact) from ransomware attacks were approximately $20 billion USD in 2020, and predictions are that ransomware will cost $265 billion USD annually by 2031 (Cybersecurity Ventures), highlighting the significant financial impact of RaaS. This forecast takes into consideration the impact of the increased market of cyberattacks due to accessibility and ease of use of RaaS, enabling threat actors to execute cyberattacks with minimal technical skills.

 

Extortion methods in ransomware attacks 

Ransomware threat actors employ various techniques to extort money from victims. These include double extortion, multiple extortion, and pure extortion.

  • Double extortion involves encrypting stolen data and then also threatening to release stolen data should the ransom not be paid, putting more pressure on the victim to pay. 
  • Multiple extortion combines data encryption with DDoS attacks against victim infrastructure.  
  • Pure extortion entails threatening to publish stolen data without encryption. (Read more about ransomware from the Cybersecurity & Infrastructure Security Agency’s #StopRansomware Guide.)

Main threat actors and notable ransomware as a service variants 

Several well-known cybercriminal groups developing RaaS include Hive, DarkSide, PINCHY SPIDER, ALPHV BlackCat, and LockBit. These operators continually evolve their ransomware to maximize impact and profit. Notable incidents involving RaaS operators include Hive’s targeting of Microsoft’s Exchange Server customers and DarkSide’s involvement in the Colonial Pipeline incident.

Hive garnered attention in April 2022 when they targeted Microsoft’s Exchange Server customers. The US Department of Justice seized two servers belonging to Hive, disrupting their operations.

DarkSide primarily targeted Windows machines but has expanded to Linux systems. They gained notoriety in the Colonial Pipeline incident, where the organization paid nearly $5 million to a DarkSide affiliate. TechTarget explains the Colonial Pipeline incident in depth. REvil is known for receiving one of the largest ransoms on record: $11 million USD. 

 

7 ways to mitigate the impact of RaaS attacks 

Mitigating the impact of ransomware as a service (RaaS) attacks is crucial. While it may be challenging (or even impossible) to entirely prevent ransomware incidents, organizations can take proactive steps to minimize the effects and impact of RaaS, thereby ensuring business continuity and data compliance. The following seven steps outline strategies to mitigate the impact of RaaS attacks:

  • Maintain rigorous patch management: Vigilantly applying security patches and updates is essential to mitigate known and unknown vulnerabilities. By promptly addressing vulnerabilities, organizations can reduce the likelihood of exploitation by threat actors seeking to deploy ransomware. 
  • Deploy robust endpoint protection: Implementing reliable and modern endpoint protection solutions is key to detecting and mitigating threats. These solutions should leverage advanced algorithms to provide continuous threat detection and mitigation, reducing the risk of ransomware infiltration. 
  • Frequent and air-gapped backups: Conducting regular and frequent backups of critical data is crucial for minimizing the impact of ransomware attacks. Storing multiple backups on separate devices in different physical locations ensures data availability and resilience in the event of an attack. Look for backup services that store backup data independent from production data. 
  • Test backups regularly: Regularly testing backups is vital to ensure their reliability and effectiveness in restoring data. By verifying the integrity of backups, organizations can minimize downtime and data loss in the event of a ransomware attack. 
  • Implement advanced anti-phishing measures: Deploying robust email security solutions with advanced threat detection capabilities helps mitigate the risk of ransomware attacks initiated through phishing emails. By blocking malicious emails before they reach end-users, organizations can reduce the likelihood of ransomware infiltration. 
  • Immutability by default: Deploying a solution with immutability baked into the design greatly enhances resilience against ransomware attacks. Immutable data storage ensures that once data is written, it cannot be altered or deleted, effectively preventing unauthorized modifications by ransomware. Immutable data storage allows organizations to safeguard critical data from encryption or tampering attempts by threat actors. 
  • Invest in user training and security culture: Educating users about the risks associated with ransomware attacks and fostering a culture of security awareness is critical. By training employees to recognize and report suspicious activities, organizations can strengthen their overall security posture and mitigate the impact of ransomware incidents.

By implementing these proactive measures, organizations can significantly mitigate the effects and impact of RaaS attacks, enhancing their resilience in the face of evolving cyberthreats.

Conclusion 

Ransomware as a service poses a significant (and growing) threat to cybersecurity globally, contributing to the proliferation of ransomware attacks across various industries. Understanding the workings of RaaS, its implications, and the associated cybersecurity challenges is essential for organizations to effectively combat this evolving threat.

By implementing proactive measures, such as maintaining cybersecurity hygiene, deploying robust defense mechanisms like backup management, and fostering a culture of security awareness, organizations can significantly mitigate the impact of RaaS attacks. Additionally, investing in an immutable, air-gapped backup and recovery solution is paramount to ensure data resilience and continuity of operations in the event of a ransomware incident. 

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

What does ransomware recovery look like?

Ransomware recovery isn’t a one-size-fits all type of thing, and as such, it’s important to be thinking about data protection best practices and how to minimize the impact of an eventual ransomware attack — because it’s a matter of when it happens to you, not if.

Because of the complexity of SaaS deployments and all the differing policies, it’s easy to overlook some details and have data protection gaps — gaps that will become painfully obvious when you’re trying to recover from ransomware or another data loss scenario.

So, that’s why I want to equip you with some of my recommended steps that you can use to hopefully make good business decisions about how you can prepare for the time when ransomware comes to you.

Here’s a checklist of six points for disaster recovery and business continuity that I would encourage you to keep in mind and think about to boost your cyber resiliency:

1. You’ve done a risk assessment to find the most critical infrastructure and data assets to protect.

2. You’ve created a prioritized, granular DR (disaster recovery) plan supported by your software.

3. You’ve backed up all your mission-critical data.

4. You regularly test and verify your recovery processes.

5. You’re recovering from backups that are immutable and tamper proof.

6. Your backups remain available on a separate, air-gapped infrastructure.

Let’s dive deeper into the details of the six steps I’ve recommended

Point 1: Do a formal risk assessment 

The first thing I’d recommend you check is that you’ve done a formal risk assessment to identify what the most critical infrastructure and data assets are for you to protect. This is obviously going to vary according to your business. Where are you located? What line of business are you in? What are the biggest risks that your business faces? And so on.

It’s very likely you’ve already done some of that work for sort of generic cybersecurity reasons, but you need to carry it to the next step and say, “All right, if I have assessed the risk of different security threats and the impact that they may have, what’s the second order risk assessment if one of those risks turns into a vulnerability that is successfully exploited? What does it mean for my business continuity capabilities?” 

 

Point 2: Create a prioritized, granular DR plan 

Second, you should be able to check off the box that says you’ve created a prioritized, granular disaster recovery plan that’s supported by your software. I see far too many customers who come to us and say, “Hey, good news, we’re buying your solutions so our SaaS data will be protected.” I say, “OK, that’s great. Tell me about your disaster recovery plan.” And their answer is, “Well, we’re just getting started. We don’t really have a plan yet.”

If I’m honest, I’d rather you build a plan and then call Keepit rather than call Keepit and then build your plan because your plan has to incorporate things that don’t involve SaaS data recovery. Just to cite one example from a real customer that we’re working with: Suppose that your operations are in a part of the world that is subject to hurricanes.

That means for every hurricane that you see, you’re going to see several other events — high winds, flooding, storm surge, and so on. How do you tell people not to come to work because the building is flooded? You may not be able to rely on Teams or on Zoom or on another cloud-based communication system to do that. That’s a part of your disaster recovery plan. 

 

Point 3: Create a backup of all your mission-critical data 

I like to emphasize to people that recovering your data is the first necessary part of restoring your business operations. It’s not completely sufficient all by itself just to say, “Oh, I have a backup” because if I walked up to you and said, “Oh, you had a disaster, great, here’s a USB stick that has all of your data on it” that probably wouldn’t be enough to get your business up and running again. It would help, but it wouldn’t be enough all by itself. 

 

Point 4: Test regularly and verify your backups 

Having a backup of your mission critical data and knowing that that backup is valid because you have regularly tested and verified the recovery is critical. This helps you know, in the gravest extreme, where your data is, that it’s intact, that it hasn’t been tampered with, and that you have people available to you who can coordinate and execute or restore leading to a recovery. Super important.

Those are the things most people think of when they think of what does good recovery look like. Do I have a backup and does my backup work? That’s not to minimize the importance of these questions, but they’re only part of the overall evaluation that you should be doing. 

 

Point 5: Ensure your backups are immutable and tamper proof 

Next, when you do a recovery, ensure the source backups that you’re using to do that recovery are immutable and tamper proof — and you can prove it. Why do I say that? Well, if you have a backup and you don’t know for certain that it is immutable, then you’ve got a potential exploitable data protection gap. (Read more about immutable data protection.)

As we see persistent nation-state scale attacks becoming more common, one increasingly common tactic is for the attacker to attack your repository of backups, too. (Attacks such as Midnight Blizzard.)  When you think about how traditional backup systems are constructed, if an attacker can get into your on-premises environment, they can probably escalate privileges and pivot to kill your on-prem backups. Now you may say, “Oh hey, no problem, I’ve got backups in the cloud.”

Well, guess what?

If your cloud environment is linked to your on-prem environment, as it almost always will be with Azure and very probably is with AWS (Amazon Web Services), then an attacker who can compromise an account and then escalate privileges in the cloud can take that privilege to account, pivot to the cloud, and start blowing things up. This is the whole focus of the Mango Sandstorm attacks that Microsoft wrote about last year. So, the only way to protect yourself against that is to have your backups isolated. Which leads me to my final point. 

 

Point 6: Keep backups on a logically separate, air-gapped infrastructure 

You can call them air gapped, and you can call them isolated. The term isn’t as important as the notion that you want your backups to be stored somewhere that doesn’t have direct directory or security connectivity to your production systems. This way, if your production system is compromised, you’re able to get into your backup environment, verify the presence of your backups, verify the integrity of your backups before you start doing a restore. Read about why air-gapped backup is your best defense against ransomware. 

 

Final words 

From conducting a comprehensive risk assessment to fortifying your backups within an air-gapped, immutable backup, each step is a crucial layer in the armor of cyber defense. The importance of proactive measures can’t be overstated, so I hope the pointers outlined above are helpful for you and your DR plan.

If you’d like to learn more about ransomware recovery, be sure to catch our on-demand webinar, The ROI of ransomware recovery. 

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Keepit receives third consecutive Customer Top Rated Award from TrustRadius

Keepit has been recognized as a leader among SaaS Backup, Data Loss Prevention, Disaster Recovery, and Enterprise Backup categories. 

Copenhagen, Denmark – May 10 – Keepit, a global leader in SaaS data backup and recovery, today announced that it has been recognized as TrustRadius Top Rated in four categories: SaaS Backup, Data Loss Prevention, Disaster Recovery and Enterprise Backup. This recognition comes directly from customers, underscoring Keepit’s commitment to providing an effortless and secure backup and recovery platform.

“Keepit earning a TrustRadius Top Rated award is a testament to the overwhelmingly positive feedback captured in their customer reviews. This recognition highlights Keepit’s commitment to delivering exceptional cloud data protection solutions. We congratulate Keepit on this well-deserved honor and commend them for their dedication to exceeding customer expectations, empowering businesses, and providing outstanding data protection services”, says Allyson Havener, SVP of Marketing & Community, TrustRadius.

Since 2016, the TrustRadius Top Rated Awards have become the B2B’s industry standard for unbiased recognition of excellent technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. Here is a detailed criteria breakdown of the methodology and scoring that TrustRadius uses to determine Top Rated winners.

“For Keepit, this is one of the most valuable categories of awards we can receive,” says Michele Hayes, CMO at Keepit. “An award based on customer praise reinforces that Keepit is delivering on its promise to support our customers globally with leading backup services characterized by security, efficiency and simplicity.”

 

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.