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How to test application with ZAP – Part Four

This is the last article in the ZAP series. In this piece, I will explain some of the main features of ZAP I didn’t cover in the previous part. Before we even start, I will remind you that this tool should be used just on the applications created for testing or the applications you would need to test.

We will divide this part of the series to cover a few topics:

  • Sessions
  • Generating Vulnerability Assessment Reports
  • Passive Scanning
  • Active Scanning
  • Scan Policy Manager

Sessions

In the second part of the ZAP series, I mentioned sessions when we ran ZAP for the first time. I will summarize that.

When you run the ZAP tool, this window will pop up:

I will also paste some explanation from the mentioned article about the third option when you don’t want to save the session:

We can select no, and if we want to save the session, we can do it at a later time.

If you choose to save the session, it will be saved to the disk in an HSQLDB database. The database gets a default location and name. You can access the db later. If you don’t persist a session, the files are deleted once you exit ZAP.


If we choose the first option: Yes, I want to persist this session with name based on the current timestamp the session will be stored in db folder directly and name will be based on the current timestamp. Mainly the mentioned folder where sessions will be stored is located in “%HOMEPATH%\OWASP ZAP\sessions” if you are using Windows or Kali, it is usually like in the picture below.

If we close the saved ZAP session and we want to open some other saved session, we should click on File > Open Session and find the session in its appropriate path.

If we choose the second option: Yes, I want to persist this session, but I want to specify the name and location new window will appear where you can type the desired fields. There is also a way to create a new session by clicking on the File tab > Persist Session. You can choose the location and the session’s name in the pop-up window.

There is also an option to compare two sessions. We can compare the current(opened) session with some previously saved ones by clicking on the Report tab > Compare with another session.

The other option ZAP provides is modifying the saved (current) session. That can be achieved by clicking on File > Snapshot Session As. Please don’t let the name “snapshot” fool you; imagine this option as Save As.

In pentesting, it is very important to organize your tests, so creating sessions will help you with better organization.

Next thing which is important for pentesters is making vulnerability assessment reports.

Generating Vulnerability Assessment Reports

This feature is not just important to provide for the management or the stakeholders. It is also important to collect history records of testing during the time so you can compare reports and make a conclusion about it.

When security testing is finished and you collect all results, you can start generating the report.

It is very important that we leave the sites we want to include in the report in the side tree (we can select all unnecessary sites and delete them). Then we will click on the Report tab > Generate Report, and the next window appears.

There are a few sections/tabs you can see. In the scope tab, you fill out basic information regarding the report file, but in other tabs: Template and Filter, you can specify what report will include.

The report will be saved as HTML and opened in the browser. It will be divided into sections you choose in the Template section.

There will be section Summaries, and you will be able to see, for example alert counts by alert type:


Passive Scanning

ZAP automatically performs Passive Scanning in the background thread by scanning all HTTP requests and responses. It doesn’t change the requests or the responses in any way.

Passive Scan Report Rules define what kind of vulnerabilities to check in the background.

To check out the Passive Scan Rules list, go to Tools > Options > Passive Scan Rules

Check out the list! Here you can also manage how ZAP will perform the scan – you can choose the threshold of all vulnerabilities. A Passive Scanner is also an option where you can set up the

All options can be seen in the picture, and you can manage if the scan will be performed just for some specific scope, the maximum number of alerts, etc. For more information about passive scan options, you can check out this site.

There is also a useful option called Passive Scan Tags. To read more about it you can visit this site.

Active Scanning

Active scanning attempts to find potential vulnerabilities by using known attacks against the selected targets – by OWASP.

*Note that logical vulnerabilities such as broken access control will not be found! And if you want to have better results, manual penetration testing should always be performed in addition.

Active Scan Rules define what kind of vulnerabilities to check for when attacking an application.

To check out the Active Scan Rules feature, go to Tools > Options > Active Scan.

The Active scan will include the following vulnerabilities: .htaccess information leak, Code injection, Command injection, XSS, directory browsing (can lead to directory traversal attack), SQL injection, etc. Also, you can set up a custom policy you want to use when active scanning. Policies will be explained in the next chapter.

You can read more about passive scan options on this site. To determine what will ZAP attack, you can check out option Active Scan Input Vectors:

Scan Policy Manager

I have mentioned Scan Policy Manager, but what is it?

Scan Policy defines which rules will be run as part of an active scan, how many requests are to be made, and how likely potential issues will be flagged. There is no limit to defining the number of scan policies. Also, as you saw, you can define the default policy to be used for active scans and the attack mode.

To configure policies, go to Analyze tab > Scan Policy Manager, where you can Add, Modify, Remove, and Import/Export policies.

If you want to add a new policy, you can configure it easily. For example, if for your active scan you would like to perform the scan to check out CRLF Injection, you will go to Injection Section and under CRLF Injection, choose Threshold High, and for other injections, choose OFF.

When you finish with the setup, if you would like to perform an active scan with the newly created policy, you can do it like this:

Then click on the Active Scan, choose a policy, and Start Scan!

Conclusion

This is the end of the ZAP short series!

There are plenty of tutorials for using ZAP, and there is the official documentation on the OWASP site you can check out for more better understanding of this tool.

I also wanted to mention that ZAP has some free features that are not free in other security tools, such as Burp Suite. So, familiarize yourself with the pros and cons of security tools you can use before you start. You can and should always use more security tools along with manual testing if you want to get the best results.

Enjoy your ZAP ride!

#ZAP #Sessions #Pasive_scanning #Active_scanning

Cover photo by Markus Winkler

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About VRX
VRX is a consolidated vulnerability management platform that protects assets in real time. Its rich, integrated features efficiently pinpoint and remediate the largest risks to your cyber infrastructure. Resolve the most pressing threats with efficient automation features and precise contextual analysis.

FIRST’s Traffic Light Protocol 2.0

No, TLP is not an American girl band from the 90’s. It’s an acronym for Traffic Light Protocol, a method for sources to signify any limitations regarding the further spread of the information being shared.

Meant to facilitate and simplify information exchange, TLP is widely used by Computer Security Incident Response Teams (CSIRT) within the European Union.

For TLP, simplicity is key. Whoever is sharing information tags the document, presentation, email, phone call, or meeting in a dimly lit pub with “TLP:COLOR.” Yes, TLP encompasses all forms of information: written, visual, verbal and potentially telepathic.

Recently, the Forum of Incident Response and Security Teams (FIRST) decided to update the five-year-old protocol with version 2.0, hoping to optimize it by

– Removing “synonyms and colloquialisms to improve accessibility for non-native English speakers.”

– Focusing “on consistent language and terminology, adding definitions for community, organization, and clients.”

– Adding “a colors table to include RGB, CMYK, and hexadecimal color codes.”

– Changing TLP:WHITE to TLP:CLEAR and adding an additional “Strict” label to TLP:AMBER to denote information that should only be shared with the recipient’s organization.

Why the update? Well, according to Don Stikvoort, the FIRST TLP-SIG co-chair, “We are increasingly spreading more confidential and sensitive information inside our community, inside companies, inside business sectors, inside countries, and worldwide. We need systems that are easy to use, simple to understand, and straightforward enough that translation does not impact the meaning to ensure that we share sensitive information with the appropriate audience. The updated and modernized TLP version 2.0 does just that.”

Simple enough.

  • TLP:RED = Not for disclosure, restricted to participants only. For example, information shared within a meeting is limited to those present at the meeting.
  • TLP:AMBER = Limited disclosure, restricted to participants’ organizations, and clients and customers that need to know the information in order to protect themselves or prevent further harm.
  • TLP:AMBER+STRICT restricts the sharing of information by the recipient to the recipient’s organization..
  • TLP:GREEN = Limited disclosure, restricted to a recipient’s community. Recipients can share information with peers and partner organizations within their sector, but not through in-band channels.
  • TLP:CLEAR  = Recipients could yell this information into a bullhorn in Times Square, information can be distributed without restriction.

It’s important to note that the Traffic Light Protocol has no legal weight and is not meant to trump any legislation regarding data sharing and classification. Don’t mix TLP with Confidential, Secret and Top Secret tags.

A further word of warning from the European Union Agency for Cybersecurity (ENISA):

“Sharers must not succumb to the power that this control gives them. It is easy to tag everything as TLP:RED and be done with it. It is also useless, as it will make most receivers unable to act on the information they get. Moreover, over-tagging will quickly be detrimental to the sharer’s reputation and the trust they get from the community.”

#FIRST #ENISA #CSIRT #TLP #Information_Sharing

Photo by Jonny Rogers on Unsplash

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About VRX
VRX is a consolidated vulnerability management platform that protects assets in real time. Its rich, integrated features efficiently pinpoint and remediate the largest risks to your cyber infrastructure. Resolve the most pressing threats with efficient automation features and precise contextual analysis.

Why the Internet of Medical Things (IoMT) Needs Better Security

Death by a Thousand Paper Cuts – The Daily Slog

The word “hero” gets thrown around a lot, but not usually for your average Network Administrator. However, if people knew how much work it truly takes to keep your corporate network humming along (securely, of course), there would probably be a national holiday. Maybe even a parade.

While you might not get the appreciation from the general public you deserve, Portnox has your back – we’ve created a new tool called Switch Commander to make everyday network administration tasks a little bit easier. Now you have one easy-to-use UI that covers all your switches.

And the best part – this tool is FREE! No trials, no credit card needed-just download it and become the commander of all your switches.

Vendor Agnostic

With Switch Commander, all you have to do is add your switch – we support SNMP v1/v2 and v3, Telnet, SSH, and HTTP/S logins. Once you’ve added all your devices, you can do simple daily administrative tasks like assigning ports to specific VLANs or seeing the status of all ports on the switch. The awesome thing is you don’t have to worry about command syntax – if your network is a combination of several different vendors (like 81% of the users we surveyed), you won’t have to remember if it’s shutdown, disable, or no power.

switch monitoring portnox

Getting Started with Switch Monitoring & Management

So, now that you’ve got your switches added – what can you do?

A good place to start is the Probe command – this will download all information from the switch and show it to you in a table format (the probe results are shown in the white area on the left in the screenshot above). You can see all ports, including their associated VLAN ID, and the MAC address of what is connected to them.

The Output panel (on right-hand side of the screenshot below) will show you a detailed overview of actions performed on the switch, and the Action panel shows the OID commands executed on the switch when an action is performed. This is super helpful if you’re using an SNMP-based switch monitoring system and need to see if a particular OID is supported.

From here you can enable or disable a port and set or change the VLAN.

port monitoring portnox

Least Privileged, Most Useful

Another huge advantage is that once you’ve added in your switches, you can give other IT staff access to Switch Commander without having to give them credentials to the switches themselves. The login information for each device is encrypted and stored in the Switch Commander database, which has its own separate login. Now it’s safe to have your junior admin turn ports on and off or move VLANs around without them having the keys to the whole kingdom. You can also filter results so that one switch that has 10,000 ports isn’t so cumbersome to search through.

Lookin’ Fancy!

Look, if you have to stare at a screen all day, the least you can do is make it look nice with your favorite colors, right? And maybe throw on dark mode when it feels like your eyes just need a break from super bright white backgrounds! Well, Switch Commander has several different themes and skins you can choose from, so you can customize the look and feel to how you want it without burning your retinas.

Switch Monitoring & Management with Switch Commander

Doing basic network admin tasks on your switches may not save the world, but Switch Commander will save you valuable time keeping your network humming along, and that’s still pretty great. Download Switch Commander for free today and see how easy it can make your regular switch administration tasks.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Portnox
Portnox provides simple-to-deploy, operate and maintain network access control, security and visibility solutions. Portnox software can be deployed on-premises, as a cloud-delivered service, or in hybrid mode. It is agentless and vendor-agnostic, allowing organizations to maximize their existing network and cybersecurity investments. Hundreds of enterprises around the world rely on Portnox for network visibility, cybersecurity policy enforcement and regulatory compliance. The company has been recognized for its innovations by Info Security Products Guide, Cyber Security Excellence Awards, IoT Innovator Awards, Computing Security Awards, Best of Interop ITX and Cyber Defense Magazine. Portnox has offices in the U.S., Europe and Asia. For information visit http://www.portnox.com, and follow us on Twitter and LinkedIn.。

How to Leverage the Principle of Least Privilege for Stronger Network Security

The principle of least privilege (PoLP) is an information security concept that gives applications or users minimum required network permissions to perform their jobs. Therefore, PoLP is an important aspect of privilege access management (PAM). 

Implementing the principle of least privilege provides network security by avoiding needless exposure. For example, a user and employee access limit reduces the risks of cybercriminals getting hold of critical files. 

Having easy access to the most critical assets of an organization is vitally important. The only users with full access should be the current administrator or the executives in the company. For newly hired personnel within the organization,  the lowest permission levels should be implemented at the onset. Full permissions should be granted  after screening and a background check. Bear in mind that background checks are  always cheaper than data breaches. 

Why is PoLP Important?

Putting the least privilege in place goes beyond having a single or limited number of admins for internal operations. Subsequently, many organizations give users over-privileged access to information that has nothing to do with them. The bitter truth is that half of the users share their credentials with someone else. 

Cyber threats occur inside or outside, and both attackers operate alike. Criminals from outside leverage user account to gain control over endpoints and to acquire targeted access to valuable data. Insiders leverage  the access they have or any compromised accounts. With that, they can leverage data and applications for malicious activities. 

The principle of least privilege ensures that access to critical assets and high-value data gets protected. It applies to not only  just users, but also  to applications, connected devices, and systems that require access as well.  

The principle of least privilege allows the minimum amount of access necessary for employees to complete their job without restriction. It gives a form of balance, keeps systems safe, and facilitates productivity. 

There primary goals of least privilege include:  

  • To bring a balance between usability and security protections. 
  • To implement a minimum access policy for managing and securing privileged credentials.  
  • Flexible controls are needed to balance compliance requirements with cybersecurity, end-user experience, and operational functions. 
  • Users only need access to the minimum amount of required privileges. 
  • There’s a need to give users a frictionless experience while keeping the system highly secure.  

Key Benefits of Least Privilege

Reducing the Potential for Insider Threats

Cyber actors on the inside use  access to get all accessible data  for exfiltration or destruction. In order to successfully prevent an insider threat, use a comprehensive security policy that contains procedures to prevent and detect misuse. There should also be guidelines for conducting misuse investigations and potential consequences and restricting employee access to  critical infrastructure. There should have a place for locking up sensitive information and isolating high-value systems requiring tight verification access. If necessary,  biometric authentication can be used to prevent  employees from using another staff key card. 

Reducing the Attack Surface

An attack surface refers to all possible points where unauthorized users could gain access to a system and extract data. Organizations with already over-privileged users need to implement the least privilege principle to eliminate unnecessary access. A smaller attack surface is easier to protect. One way to go about it is by determining user roles and privilege levels, to help  understand the particular behaviors of users and employees.  

Limiting Malware Propagation or Infection

The principle of least privilege prevents malware from spreading on a network. Malware often requires local administrator rights to gain access. Meanwhile, an administrator with access to various network resources has the potential to spread malware to others.  

Having fewer users with elevated rights helps in reducing malware infections. In the event of any attack, it becomes easier to contain, thereby preventing the spread to the entire system. In addition, PoLP reduces users’ ability  to install or download unauthorized applications, which can often include malware. 

Increased System Stability

Organizations often have to deal with human errors from within the work environment. For instance, an employee could mistakenly tamper with a file and cause major organizational issues . The principle of least privilege is a great way to prevent high-impact human error and thus guarantee greater network and system stability. 

Applications running with restricted privileges  are  less likely to crash the entire system. PoLP also helps limit the downtime associated with a crash or data breach. As a result, an organization practicing PoLP enjoys more stability, enhanced fault tolerance, and improved work productivity.  

Challenges with PoLP

Implementing the PoLP comes with numerous benefits, though certain roadblocks can impede its full success. These might include: 

Diverse and Complicated Networks

The least privilege comes with the need to centralize accounts to accommodate users and machines. Modern computing environments use numerous complex  platforms – both cloud and on-premise. The implication is multiple endpoints for applications and heterogeneous operating systems. As a result, it becomes quite challenging to guarantee the five most important concerns for the security of an organization’s network.  

These five concerns include the constant protection of networking equipment, security from computer operating system attacks on , preservation of computer hardware , and maintaining data integrity and confidentiality..  

Cloud Computing and Environments

Companies that use cloud environments experience challenges regarding  a lack of segmentation, excess privileges, and account sharing due to cloud-native computing. The misconfigurations that stem from cloud permissions often leave an organization vulnerable to potential cybersecurity attacks. Therefore, implementing the principle of least privilege requires strategies beyond a single tool or product.  

Default Settings Challenges

Operating systems focus more on ease of use than security. Moreover, the software conditions come with default credentials that are easy to find online. These operating systems shy away from enforcing a minimum access policy as default. The implication is that users have the power to carry out actions like creating backups and deleting files. which can negate the principle of least privilege and expose a network to potential attacks. 

How to Implement PoLP

The Implementation of PoLP need not be a complex task. A simple restriction preventing end-users from exfiltrating certain information is a good start. Organizations that want to successfully implement the principle of least privilege can start with the following:  

  • Conducting privilege audits by reviewing all existing accounts, programs, and processes to ensure there is no loophole.  
  • Starting or converting all accounts to least privilege  to put the necessary checks and balances in place. 
  • Organizations can also add privileges based on the access required to perform specific tasks.  
  • Separating privileges requires distinguishing between lower-level privilege accounts and higher-level-privilege accounts. 
  • Track and trace user or individual employee actions through one-time-use credentials. It goes a long way to avoid potential damage. 

Examples of the Principle of Least Privilege

The principle of least privilege has opportunities for every level of a system. It covers applications, databases, end users, networks, systems, processes, and all other facets of an IT environment. Here are some examples of accounts that need PoLP:   

  • User Accounts: The principle of least privilege only gives users or employees the necessary rights for carrying out their tasks or responsibilities. If the user’s computer gets compromised, it limits the lateral spread of that threat. A major challenge arises when an employee has root access privileges, which can cause  
  • MySQL Accounts: When several accounts perform unique tasks, a MySQL setup needs to follow the PoLP. When the online setup allows users to sort data, the MySQL account with sorting privileges becomes an issue of compulsion. That way, a hacker who gains access to exploits  only gains the power to sort records. However, there comes a big problem if the account has the power to delete records, as the hacker then has the ability to wipe out the entire database. 
  • Just in Time Accounts: Users who rarely need root privileges should only receive reduced privileges the rest of the time. Organizations must make it a policy only to retrieve passwords from a vault when needed. Using disposable credentials equally goes a long way to guarantee cyber security. It serves as a great way to increase the traceability of a network. 

Final Thoughts

Network security best practices call for implementing the principle of least privilege. It serves as  an efficient method for ensuring mission-critical data does not fall into the wrong hands. With such high stakes, it is crucial to learn how to properly implement PoLP  across your organization’s network.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Portnox
Portnox provides simple-to-deploy, operate and maintain network access control, security and visibility solutions. Portnox software can be deployed on-premises, as a cloud-delivered service, or in hybrid mode. It is agentless and vendor-agnostic, allowing organizations to maximize their existing network and cybersecurity investments. Hundreds of enterprises around the world rely on Portnox for network visibility, cybersecurity policy enforcement and regulatory compliance. The company has been recognized for its innovations by Info Security Products Guide, Cyber Security Excellence Awards, IoT Innovator Awards, Computing Security Awards, Best of Interop ITX and Cyber Defense Magazine. Portnox has offices in the U.S., Europe and Asia. For information visit http://www.portnox.com, and follow us on Twitter and LinkedIn.。

Launching the first-ever NordVPN 360° marketing campaign in Germany

In August, we started our first-ever 360° marketing campaign in Germany for one of our cybersecurity solutions – NordVPN. The campaign was designed to raise personal cybersecurity awareness among the German population and involved all channels in spreading the key message that nothing is more important than the privacy of your personal data.

In this interview, we speak to Joanna Rusin-Rohrig, Germany country manager, and Ieva Račienė, brand manager – the two NordVPN insiders who made this campaign happen. Read their interviews and find out the full behind-the-scenes story of this 360° NordVPN branding campaign in Germany: from idea creation, planning, and development to the final results and lessons learned.

Blog image Joanna 2

Blog image Ieva 2

From campaign idea to execution

Could you briefly introduce the campaign you just launched?

Ieva: Yes, we call it the “Safely be you” campaign. It was a huge milestone for our organization because it was the first 360° branding campaign ever done at NordVPN when all channels were aligned and focused on one message:

Switch on privacy. Switch off trackers and viruses. Go Nord. Safely be you.

(Privatsphäre ein, Trackern und Viren aus. NordVPN. Ganz sicher du selbst.)

With this key message, we wanted to stress the importance of privacy and make a connection with the usage of our product. Unlike the general approach that focuses on risks and dangers by showing hoodie-wearing hackers in dark rooms trying to steal personal data, we concentrated on more modern and positive messaging emphasizing the emotional benefit of safety. NordVPN protects you and your daily actions online: private messages, social interactions, and transactions. Nothing can be more important than that.

This “Safely be you” campaign aimed to show that everyone’s digital life has the same or even more threats than their “real” lives.

Is it any different from the usual NordVPN campaigns? If yes, how?

Joanna: In fact, it was very different from the usual marketing activities, which are strictly driven by performance indicators. This was the first time NordVPN launched an awareness campaign and the first time we implemented one in Germany.

What did the development of the whole branding campaign look like? Could you give us a sense of the development and implementation stages?

Ieva: It took us eight months to get from idea approval to campaign launch. To tailor the campaign to the German market, we first started looking for external partners.

From day one, our media team, in cooperation with our long-term partner, The Specialist Works, started analyzing media opportunities and best practices in the country and working on an appropriate media plan to promote our creative approach. Meanwhile, our other partner – the team at Influence.vision – helped us find the best influencers. For designing our video ad, we chose a local creative agency, Jung Von Matt. Together, we developed a creative concept called “Safely be you.”

To sum up, not everything was done by our external partners – a large part of the visual design and creative copywriting was done in-house.

Joanna: To give you a feeling of how big the project was: we developed nine separate media plans, from out-of-home advertising to mobile influencer activation. It was a huge team effort to create and execute them on time. More than 100 people worked together internally and in external teams on the execution of the whole campaign.

And speaking of branding campaign promotion tools, what kind of marketing channels were used to launch this campaign? How did you select them?

Ieva: As it was a 360° campaign, it covered all possible marketing channels: TVC, radio, OOH, PR coverage, dedicated celebrity campaign, influencer integrations, social media, PPC, various mobile app ads with full digital scope, and more. We also leveraged high-reach and visibility placements, and our SEO team covered various content clusters.

Joanna: Our main KPI for the campaign is the improvement of the upper funnel metrics – awareness and consideration levels in the market. Therefore, we chose channels and platforms that index highly on reach and reliability in our target group for us to achieve maximum penetration in the market with the given budget.

How are you measuring the success of each marketing channel that was used?

Joanna: Apart from the overall awareness level increase, we defined separate KPIs, like a specific CPA for TV or a level of positive sentiment for influencer integrations. These are our pillars of measurement that allow us to establish whether or not we can regard a certain action as a success or failure.

Blog image Joanna 3

Cybersecurity awareness in Germany

Your main goal is to raise awareness about personal cybersecurity among the German population. How aware are they of the threats they face online, and are they ready to embrace new technology for their cyber protection?

Joanna: According to our research data, Germans spend almost 25 years of their lives online. However, only 21% of them can say they are well aware of the different ways to secure their devices. Even though secure Wi-Fi is relevant to 69% of Germans, only 23% use a VPN to keep their connection safe at all times. This means that although people would like to browse the internet securely and privately, the burden of achieving this goal seems too big. With the campaign, we want to inform our relevant audiences how easy it is to be safe online.

Blog image for the diagram 1

Source: nordvpn.com

With the company in full swing now, how would you rate the first results in trying to achieve your main goal and increase NordVPN product usage in Germany?

Joanna: We definitely see a big interest in the topic, and search queries both for the VPN category and NordVPN are increasing significantly. With it, we see increased traffic numbers for our German website and prolonged time spent on the pages. We are waiting for comprehensive post-campaign research results to analyze more in-depth what influence the campaign had on all customer journey stages.

For you as a country manager, what was the most challenging part of running this campaign, and why?

Joanna: My role in this big project was to consult all teams to help them to achieve the best-localized approach. Another important part was to create a link between our headquarters and agencies operating for us in Germany.

Most people working on this campaign do not speak German, so my local team supported them on all language, copy, and influencer content-related tasks. With literally thousands of various marketing campaign design pieces and copy, keeping tabs on everything was challenging, but we managed to spot all mistakes on time.

Tips for a successful branding campaign

What is the most important thing to consider when launching such branding campaigns? Do you have any advice?

Ieva:

  1. Form a team you can trust. This is the most crucial part of all projects. Whether it is your colleagues or external partners, I strongly suggest gathering a team you can trust 100%. And if the team consists of professional and dedicated people ready to go the extra mile, they’re destined to succeed.

  2. Know your users or the people you are talking to. Understanding their needs and how we can help to solve their problems is the key success factor to being relevant.

  3. Have the courage to do things that were never done before. In our case, having the first branding campaign focused on an emotional message might have been seen as a challenge at first, but we took the risk because the challenge might pay off massively.

Joanna:

  1. Have your KPIs and measurement methods established before you start planning, and make sure that all the team members are on the same page.

  2. Think of having regular check-ins with all the team members involved so no information gets lost on the way.

  3. When you are done with all the project planning, go ahead and add an extra month to it. 🙂 Life happens, and this buffer will allow you to find solutions for challenges that arise on the go.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Nord Security
The web has become a chaotic space where safety and trust have been compromised by cybercrime and data protection issues. Therefore, our team has a global mission to shape a more trusted and peaceful online future for people everywhere.