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What Is Identity And Access Management?

If you asked an IT expert for a definition of identity and access management, also known as simply “IAM,” they would probably tell you that it is a cybersecurity discipline that, when followed, can help a given organization provide their employees with access to the IT tools that they need to perform their jobs efficiently.

In other words, IAM is a framework that allows companies to significantly boost their cybersecurity. This is done by restricting access to organizational resources to only those people whose identity has been confirmed and who have been assigned specific access privileges.

How does IAM work?

By definition, the goal of today’s IAM systems is to perform two core tasks: authentication and authorization. Both of these play a part in making sure that the right person will get access to the right resources for the right reasons. The process usually goes as follows:

  1. An IAM system confirms the identity of a given user by authenticating their credentials against a database that contains all users’ identities and access privileges.

  2. The IAM system provides that user with access to only those resources to which they were assigned.

An IAM system usually includes a series of dedicated tools which operators can use to easily create, monitor, modify, and delete access privileges for all members of the organization.

The role IAM plays in security

If you’re still asking yourself the question “What is IAM in cybersecurity?”, we are here to tell you that IAM is considered a critical part of cybersecurity these days and that every organization should incorporate it into its cybersecurity strategy. Why? Because IAM security is concerned with reducing identity-related access risks, improving legal compliance, and improving business performance across the entire organization.

What is more, by helping companies manage digital identities and user access to company data, IAM tools make it very hard for non-authorized parties to hack into business networks and cause problems that could lead to big financial losses.

Enterprise identity and access management

As you can probably guess, “enterprise identity and access management” is a phrase that refers to all of the IAM policies, processes, and tools that large-scale businesses can use to manage access to their data and resources more securely and effectively.

Many of today’s enterprise-like organizations have massive IT infrastructures that consist of a vast range of servers, databases, applications, and cloud environments — to which dozens, if not hundreds or thousands, of their employees must have easy access. Enterprise IAM solutions are, therefore, a way for those big enterprises to make their resources available to a large number of employees without making any compromises in regard to cybersecurity.

So, even if your business is a global one — that is, you have thousands of employees and run multiple projects around the world — many of the IAM solutions available today are powerful and flexible enough to give you the ability to manage user permissions and prevent unauthorized access with ease.

What is the difference between identity management and access management?

The difference between identity management and access management essentially boils down to the part each of these two frameworks plays in the process of providing users with access to company resources.

Identity management is about (as its name suggests) user identities and the many ways they can be recognized and verified. Access management, on the other hand, deals with giving or withdrawing permissions and access privileges.

IAM regulatory compliance

Many of today’s lawmakers around the world are striving towards creating and introducing new policies that will help protect the digital lives of their citizens. As a result, many of today’s data privacy regulations (including HIPAA, SOC2, and PCI DSS) require businesses to follow strict IAM policies, which means they are obligated to manage access to data very carefully.

Luckily, identity and access management solutions can be used to meet some of the compliance requirements — which is also one of the reasons why enterprises are interested in making them part of their IT environments.

Let us provide you with an example. To comply with the already-mentioned information security standard called PCI DSS, a vendor is required to establish strict IAM policies (including rules that clearly define user identities, authentication, and authorization methods), and processes that restrict access to environments where cardholder data is stored. Only with such IAM policies in place can a vendor become fully compliant with the PCI DSS standard.

Identity and access management benefits

Implementing IAM solutions offers numerous benefits for businesses, regardless of their size or location. These include:

  1. Enhanced cybersecurity – IAM solutions can help all businesses – no matter their size or location – prevent data breaches and protect themselves against malware, identity theft, and phishing attacks.

  2. Simplified work for IT administrators — With the use of IAM tools, IT administrators can develop new, advanced security policies and processes and implement them across the entire organization in a blink of an eye.

  3. Real-time monitoring of company data access — IAM solutions allow you to remain in control of who can access what at your organization.

  4. Ensuring compliance with data privacy regulations — IAM systems are designed to help users comply with legal requirements such as HIPAA, SOC2, and PCI DSS.

  5. Minimizing financial and reputational losses — By allowing you to prevent fraudulent activities and unauthorized use of company resources, IAM solutions can help you maintain business continuity and avoid costly downtime.

Enterprise identity and access management with NordPass

NordPass Enterprise, an encrypted password, and passkey management platform, can be used as an IAM tool to securely provide members of your organization with access to company data, systems, and applications. How so?

First of all, when you use the Business version of the NordPass platform, you can share an unlimited number of digital entry points that you can assign to different departments or teams. This means that you can fully control access to shared credentials, payment information, and other sensitive data across the entire organization. Moreover, thanks to features such as the Activity Log, you can easily monitor all company logins to know exactly who accessed what and when.

Second, NordPass uses multi-factor authentication (MFA), as well as the single sign-on (SSO) authentication method, to identify and verify each and every user once they try to access one of the company accounts. The platform is equipped with three MFA options — an authenticator app, a security key, and backup codes — so that you can provide your team members with a few options in regard to how they can gain access to company resources.

Third, NordPass can help you achieve regulatory compliance. As mentioned, some standards (e.g., HIPAA and NIST) require organizations to implement secure access management solutions. With NordPass, not only can you easily manage access privileges, but you can also establish rules, procedures, and policies that will allow your company to meet certain specifications.

Of course, the fact that NordPass is an encrypted password management solution also means that you and your team members can use it to securely and easily generate, store, manage, and share company credentials. This is something that IAM tools cannot do — just as they cannot run password health check-ups or scan for data breaches to see if any of the credentials, payment information, or emails have been compromised – but NordPass can.

About NordPass
NordPass is developed by Nord Security, a company leading the global market of cybersecurity products.

The web has become a chaotic space where safety and trust have been compromised by cybercrime and data protection issues. Therefore, our team has a global mission to shape a more trusted and peaceful online future for people everywhere.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

The complete guide to boosting data security in cloud computing

Summary: Discover top strategies to secure your cloud data with NordLayer, from encryption to micro-segmentation. Keep your data safe in the cloud.

According to Gartner, over 80% of organizations will take a cloud-first approach in 2025. This prediction highlights how cloud computing has become the go-to for flexible, cost-effective operations. The benefits of on-premise to cloud migration are clear: scalability, efficiency, savings, and stronger data protection in a cloud environment.

However, as businesses rely more on the cloud to store, manage, and exchange data, they can also become a bigger target for cyber threats. That’s why data protection is more important than ever. In this article, we will share tips on how to boost your data security in cloud computing.

Basics of data security in cloud computing

Cloud data security includes tools and policies that protect data in the cloud from loss, leakage, or misuse. This helps prevent breaches, data theft, and unauthorized access.

A good cloud security strategy focuses on securing data across networks, applications, containers, and other cloud environments. It also controls who can access data and ensures complete visibility of data on the network. The strategy must protect data in three main ways:

  • Data in use: Secure data while it’s being used by apps or devices through authentication and access control.
  • Data in transit: Protect sensitive data as it moves across the network with encryption and other security methods.
  • Data at rest: Keep stored data safe with access restrictions and authentication.

Cloud environments can be public, private, or a mix of both. Regardless of the environment, the key to strong cloud data security is combining robust access controls, encryption, and continuous monitoring.

Cloud data security: Who is responsible for what?

Cloud security is a shared responsibility between the organization and its cloud service provider (CSP), with the exact breakdown depending on the cloud service. However, 73% of organizations don’t fully understand their role in cloud security responsibilities, which may lead to blind spots.

The cloud service provider (CSP) is responsible for securing the cloud infrastructure, which includes the physical hardware, network, and services like computing, storage, and databases. They also provide security tools to help customers configure their security settings.

The customer, on the other hand, is responsible for cloud data security. Always. Here is how it breaks down in more detail:

  • Private cloud: Since the cloud is hosted in its own data center, the organization handles all cloud security. This includes the physical network, infrastructure, hypervisor, virtual network, operating systems, firewalls, service configuration, identity and access management, and all aspects of data security.
  • Public cloud: In public clouds, like Google Cloud, Amazon Web Services, or Microsoft Azure, the CSP manages infrastructure and network security. The customer manages their apps, data, and access.
  • SaaS: The vendor secures the platform, including physical, infrastructure, and application security. The customer is responsible for their data and access security.

The bottom line is that organizations can’t depend on cloud vendors for data security. No matter the cloud model, they must continue to protect their data.

Why protecting data in the cloud is essential

With the increase of remote work, cloud services, and IoT devices, attack surfaces have grown, making sensitive data more vulnerable than ever. This growing trend makes data security a top concern for organizations.

The main reasons for protecting data security in the cloud are meeting compliance regulations, maintaining trust, and keeping sensitive information safe.

#1 Meet compliance standards

Organizations across industries must follow various data security regulations to safeguard sensitive information. Whether it’s protecting customer data, financial records, or healthcare information, compliance is non-negotiable. Breaking these rules can lead to fines, legal trouble, and costly disruptions.

But it’s not just about avoiding fines—customers and partners expect their data to be handled safely. Good security practices help meet those requirements and show others you can be trusted.

#2 Protect your brand reputation

A data breach can severely damage your company’s reputation. When customers lose trust, they might take their business elsewhere, and it’s tough to win them back.

The damage to a brand often costs more than fixing the breach itself. Years of hard work can be undone in days. By keeping data secure, you’re protecting your reputation and customer confidence in your brand.

#3 Keep your sensitive information safe

Organizations store vast amounts of valuable data, from trade secrets and intellectual property to customer information and operational systems. Cybercriminals know this and target that information to steal or disrupt operations.

Beyond stealing data, some attacks shut down systems or even critical infrastructure, causing major problems. Comprehensive security keeps your valuable data and systems safe so your business can run without interruptions.

Why storing data in the cloud is a smart choice

More and more organizations are adopting cloud computing because it helps digital transformation and offers practical benefits. By storing data in the cloud, businesses can gain advantages like lower costs, better resource use, easier access, and scalability.

Cloud computing simplifies teamwork from anywhere and gives access to tools and technologies without big upfront costs. Its flexibility and reliability make it a key part of modern business growth.

Let’s have a look at the benefits of storing data in the cloud.

Reduced costs

Cloud storage is often more affordable because the costs of servers and infrastructure are shared across many users. Instead of paying for expensive on-site systems, businesses can use cloud solutions to save money without sacrificing performance.

Better resource use

In a cloud model, the cloud service provider (CSP) handles all the maintenance—servers, hardware, databases, and other infrastructure. This means businesses no longer need to manage on-premises systems or dedicate time and money to keeping them up and running.

Easier access

Cloud-based databases can be accessed by authorized users from any device and location, as long as there’s an internet connection. This level of accessibility is essential for remote employees, where teams need to collaborate seamlessly, no matter where they are.

Scalability

Cloud resources are flexible. Businesses can quickly scale their databases up or down to handle changes in demand. Whether managing seasonal spikes, supporting a growing customer base, or dealing with unexpected surges, the cloud makes it easier and more cost-effective to adjust resources as needed.

Business risks to storing data in the cloud

While cloud storage has many benefits, it also comes with cloud security risks. Here are some challenges businesses may face if proper security measures aren’t in place.

Data breaches

Data breaches in the cloud happen differently from those in on-premises systems. Attackers often exploit misconfigurations, weak access controls, stolen credentials, and other security gaps instead of relying on malware.

Misconfigurations

Misconfigurations are the leading security risk in the cloud. They can result in overly broad account permissions, poor logging, and other gaps that make organizations vulnerable to data breaches, insider threats, and attacks by external adversaries.

Unsecured APIs

APIs connect services and transfer data, but they can create security risks. Changes in data policies or privilege levels can make it easier for unauthorized users to access more data than intended, especially if APIs are not properly secured.

Access control and unauthorized access

In multi-cloud or hybrid environments, organizations often rely on the default access controls provided by their cloud services. This can create issues, particularly when insider threats exploit their privileged access to cause damage or hide their actions.

Compliance and regulatory challenges

Data storage in the cloud must follow rules like GDPR, CCPA, and HIPAA. If your business doesn’t comply, it could face fines and damage its reputation. To stay compliant, businesses must ensure their cloud services meet these rules and handle data correctly.

Shared responsibility model

In the shared responsibility model, security is split between the cloud provider and the business. If businesses don’t fully understand what they’re responsible for, it can create security gaps. Misunderstanding this division can leave systems vulnerable.

6 best practices for securing data in the cloud

To keep data safe, organizations need a strong data security plan that specifically tackles cloud-related risks. As cloud environments introduce unique vulnerabilities, a comprehensive security strategy must address these challenges. Here are six best practices to follow:

Use advanced encryption

Encrypting data is a great way to protect it. This changes data into unreadable text before it enters the cloud. Encrypt both data in transit and at rest. Cloud providers offer built-in encryption, but you can also use your tools for more control.

Implement a data loss prevention (DLP) tool

DLP tools help prevent data loss, leaks, or misuse. They also detect unauthorized access or data breaches. Before you choose a DLP tool, make sure it is designed for a cloud environment.

Ensure visibility across your cloud environments

Get full visibility into your private, hybrid, and multi-cloud environments. This helps detect issues like misconfigurations, vulnerabilities, and security threats. Cloud security monitoring provides insights that guide actions to fix problems.

Make compliance your priority

Implementing the Zero Trust approach helps align your security policies with industry and government standards. Built on the principle of trust no one, verify everything, it ensures that only authorized users and compliant devices can access sensitive data.

Additionally, Device Posture Security lets you monitor devices connecting to your company network and block non-compliant ones based on predefined rules.

Strengthen identity and access management (IAM)

Identity and access management tools help manage who can access specific resources. They automate tasks like assigning access, updating privileges, and removing accounts. Follow the principle of least privilege—give users only the access they need for their roles.

Securing your data in the cloud with NordLayer

Protecting your data in the cloud is more than just encryption. It’s about implementing a robust, multi-layered security strategy that covers all aspects of cloud access and control.

Here’s how NordLayer can help you take your cloud security to the next level:

  1. Secure Remote Access: With NordLayer’s Site-to-Site VPN, you can create a safe, encrypted tunnel to access your cloud, protecting your data from cyber risks.
  2. Access control: NordLayer’s Cloud Firewall allows you to implement micro-segmentation strategies, distributing different network access rights for specific users or teams. It adds an extra layer of protection for your critical data, ensuring compliance with stringent data security regulations.
  3. Device security: NordLayer’s Device Posture Security ensures that only authorized and compliant devices can access your network. It monitors device compliance and blocks user access from non-compliant devices to safeguard your resources.
  4. Multi-layered authentication: Enhance security with Single Sign-On (SSO) and multi-factor authentication (MFA) to double-check identities seamlessly. 

Get in touch with our sales team today to see how NordLayer’s solutions can strengthen your cloud data security. Also, be sure to download our Data Security Guide for more in-depth tips and actionable strategies.

About NordLayer
NordLayer is an adaptive network access security solution for modern businesses – from the world’s most trusted cybersecurity brand, Nord Security.

The web has become a chaotic space where safety and trust have been compromised by cybercrime and data protection issues. Therefore, our team has a global mission to shape a more trusted and peaceful online future for people everywhere.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

What is penetration testing?

As obvious by the opening lines, today we’re getting into the nitty gritty of penetration testing. Why is it important to document these tests? What types of pen tests are there? What are the benefits of it all? Get answers to these and other questions in this article.

Why is it important to continuously conduct pen testing?

Change is the only constant in the digital world. Software updates, infrastructure developments, and evolving cyber threats make the digital landscape a dynamic one, to say the least. New vulnerabilities emerge as technology advances, making continuous penetration tests essential.

By continuously evaluating and re-evaluating defenses, organizations can ensure they remain resilient against both existing and — even more importantly — emerging threats. Moreover, as businesses grow and expand infrastructure as well as implement more network solutions, the potential attack surface expands. Regular pen tests ensure that as a business evolves, its defenses evolve alongside.

These days, when we can safely assume that cybercrime is the most lucrative criminal endeavor and is even projected to only grow in sophistication and frequency — pen tests should be an integral part of organizations processes.

Benefits of Penetration Testing

Penetration testing offers a variety of benefits that extend beyond identifying vulnerabilities:

  • Proactive defense. The proactive nature of a pen test is one of its major advantages. Instead of adopting reactive strategies and waiting for a cyberattack to occur, organizations can seek out potential vulnerabilities. This kind of approach ensures that potential threats are identified and mitigated before they can be exploited by bad actors.

  • Informed decision making. With the insights gained from pen tests, organizations can make data-driven decisions with regard to their security strategy. Whether it’s allocating resources to specific areas, prioritizing vulnerability fixes, or investing in security tools, a pen test always provides the clarity needed for effective decision-making.

  • Regulatory compliance. For many industries, regulatory compliance is a mandate. Thanks to penetration tests, organizations can adhere to industry-specific regulations in an easier and more efficient manner, avoiding potential legal trouble and hefty fines.

  • Reputational growth. Data breaches and cyberattacks can severely taint an organization’s reputation. In some cases, they can even make a company go out of business altogether. By regularly conducting penetration tests and showcasing a commitment to cybersecurity, organizations can improve their reputation and inspire confidence among clients, partners, and stakeholders.

  • Cost savings. While there’s an upfront cost associated with penetration testing, the long-term savings can be substantial — especially given the fines that loom in an instance of a data breach. Identifying and addressing vulnerabilities early can prevent the potentially significant financial and reputational losses associated with a data breach.

Types of penetration testing

The digital world is vast and so is the landscape of potential vulnerabilities. Different assets and scenarios necessitate varied types of penetration tests.

  • Network penetration testing. This sort of test can be considered a deep dive into an organization’s network infrastructure. It evaluates the robustness of servers, firewalls, routers, and other network devices against potential attacks. The goal of a network pen test is to ensure that data in transit remains secure at all times.

  • Web app penetration testing. Cybercrooks love targeting web applications, given their accessibility over the internet. The web app pen test delves into the intricacies of those applications, from the frontend user interface to the backend databases. It evaluates all aspects of the web app, highlighting potential vulnerabilities.

  • Mobile app penetration testing. The popularity of mobile devices has led to an explosion in mobile apps. This test focuses on both the application and the underlying mobile platform, ensuring that users’ data remains secure.

  • Physical penetration testing. Often overlooked, this test evaluates the physical security measures of an organization. It simulates attempts to gain unauthorized physical access to facilities, aiming to identify potential security lapses in areas like surveillance, access controls, and employee security awareness.

Penetration testing methods

Different methods of pen tests can provide unique perspectives, tailored to various scenarios:

  • External testing. This method focuses on evaluating the security of an organization’s assets that are visible on the internet and so can be exploited. It’s an in-depth assessment of public-facing applications, websites, and servers, providing insights into potential vulnerabilities that external attackers might look to exploit.

  • Internal testing. Not all threats are external. In fact the Gurucul’s 2023 Insider Threat report results indicate that insider threats are a top concern at organizations of all kinds. Simulating insider threats is crucial for gauging the risks posed by potential threats from within the organization, whether it’s a disgruntled employee or a third-party contractor with devious intent.

  • Blind testing. During a blind test, testers have limited knowledge about the target. It’s a real-world simulation, mimicking scenarios where cybercriminals use various techniques to gather intelligence and launch attacks. It is a great way to understand how cyberattacks work in real time.

  • Double-blind testing. Taking realism a step further, during a double-blind test even the organization’s IT and security teams are unaware of the test. This approach evaluates the real-time response capabilities of the organization, providing insights into incident detection and response effectiveness.

  • Targeted testing. This is a collaborative method where both the organization and the tester are aware of the test. It’s a transparent approach, often used for educational purposes, to provide a grand view of the security landscape and train internal teams.

The five phases of the penetration testing

In most instances pen testing comprises five phases. Here are the five typical phases of pen testing.

  • Reconnaissance. This is the initial phase during which the penetration tester gathers data about the target. The information could involve IP addresses, domain names, network infrastructure, and even employee details. The aim is to collect data that can be used to find actual vulnerabilities. This phase may involve both passive methods, like studying publicly available information, and active methods, such as directly interacting with the target system.

  • Scanning. The next step after information gathering is to identify potential points of entry. This involves scanning the system in a variety of ways to identify potentially open ports, running services, and applications, along with their versions. The goal is to determine how the target responds to various intrusion attempts, which can provide a roadmap for the actual attack.

  • Vulnerability assessment. With a clear picture of the target’s infrastructure, the tester now looks for weaknesses. This phase often involves the use of automated tools, databases, and manual techniques to identify vulnerabilities in the system. The outcome is a shortlist of potential weak spots that could be exploited in the next phase.

  • Exploitation. During this phase, the tester tries to exploit the identified vulnerabilities. The aim is not just to breach the system but to understand the potential impact of each vulnerability. For instance, can the vulnerability be used to gain unauthorized access, manage access privileges, or access sensitive data? This phase provides a clear picture of what a real-world attacker could accomplish.

  • Reporting. After the assessment, the tester compiles a detailed report. This report typically includes a summary of the assessment, vulnerabilities found, data accessed, and recommendations for securing the system. The goal here is to provide the organization with actionable insights that could be implemented to fortify their overall security posture. This phase is crucial because it not only highlights the weak spots but also guides the organization on the steps to take to enhance their security posture.

Bottom line

In the digital landscape, penetration testing should be an integral part of an organization’s processes, especially if the company is striving for success. It is important to understand that pen tests are not just about identifying vulnerabilities. These tests are about understanding the broader implications of the vulnerabilities on an organization’s overall security posture. By simulating cyberattacks, companies can gain valuable insights with regard to their defenses, allowing them to make informed decisions about where to bolster their security measures.

But while penetration testing provides a deep dive into an organization’s vulnerabilities, it’s essential not to overlook the basics. Passwords, for example, are often the first line of defense for most digital systems. Their importance cannot be overstated, and yet they remain one of the most commonly exploited vectors for cyberattacks.

This is where NordPass for companies comes in handy. It offers more than just a single secure place to store passwords. It provides an encrypted environment, ensuring that sensitive credentials are protected from prying eyes. Features like the password generator ensure that users create strong, hard-to-crack passwords, while the password health check offers insights into the strength of stored passwords. Additionally, with the data breach scanner, organizations can stay ahead of potential threats by being alerted if their domains or emails have been detected in a data breach.

In the end, if there’s one thing that you ought to take from this post is that there is no one-size-fits-all solution when it comes to organizational security. While pen tests are crucial and can provide incredible insights, it is essential not to overlook foundational security tools such as NordPass.

About NordPass
NordPass is developed by Nord Security, a company leading the global market of cybersecurity products.

The web has become a chaotic space where safety and trust have been compromised by cybercrime and data protection issues. Therefore, our team has a global mission to shape a more trusted and peaceful online future for people everywhere.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

Private cloud vs. public cloud: pros, cons, and which is right for your business?

Summary: The article explains private, public, and hybrid cloud environments, their pros and cons, and how NordLayer secures these models for performance and protection.

Cloud computing is changing how businesses of all sizes manage IT resources, making it more scalable and flexible. However, as companies embrace the cloud, they face an important decision: which type of cloud is right for them?

Whether it’s a public cloud, a private cloud, or a hybrid cloud, each option has its benefits, challenges, and ideal use cases. Choosing the right cloud model isn’t just about cost—it’s about matching the cloud environment to your specific needs in terms of security, performance, and control.

This guide will help you understand the differences between different cloud models. We’ll also look at how cloud security tools like NordLayer can keep your environment safe, whether using a private cloud, public cloud, or a combination of both.

Overview of cloud computing

Cloud computing refers to delivering computing resources—such as storage, processing, and applications—over the internet. Organizations use cloud services instead of physical servers for flexibility, scalability, and cost savings.

Choosing the right cloud service provider and model is vital for businesses and private and public clouds. It impacts operational efficiency and security. To dive deeper into securing your cloud environment, explore this guide to cloud security.

What is a private cloud?

A private cloud is a computing environment dedicated only to a single organization. Managed either on-premises or by a third-party cloud service provider, private clouds are ideal for businesses that need high levels of security and control.

How a private cloud works

Private cloud environments use dedicated infrastructure, either hosted in an on-site data center or operated by a cloud provider. This setup ensures greater control over data and resources.

Benefits of private cloud

When it comes to security, compliance, and customization, private clouds provide businesses with a tailored solution designed to meet their specific needs:

  1. Enhanced security and compliance. Organizations have full control over their private cloud environment, making it easier to meet regulatory requirements.
  2. Customizable solutions. A private cloud can be tailored to meet specific business needs.
  3. Stable performance. Dedicated infrastructure ensures uninterrupted operations, free from resource-sharing issues common in public clouds.

Private clouds are an ideal choice for organizations with advanced security needs because they offer tailored solutions and complete control over data.

Private cloud disadvantages

Although a private cloud can be a secure and reliable solution, it does require a considerable investment in both infrastructure and ongoing management:

  • High costs: Building and maintaining a private cloud requires a significant investment and ongoing expenses
  • Complex management: Managing a private cloud infrastructure often demands advanced IT expertise
  • Scalability challenges: Scaling a private cloud typically involves buying additional hardware, which can slow things down

For companies that prioritize scalability and ease of use, the limitations of private clouds may outweigh their benefits, especially when compared to public cloud solutions.

 

Use cases

Private cloud environments are ideal for businesses that need strict security, regulatory compliance, and full control over their infrastructure. For example, healthcare organizations rely on private clouds to manage sensitive patient data while complying with regulations like HIPAA. These systems ensure that data is securely stored and accessible only to authorized personnel.

Similarly, financial institutions benefit from private clouds by securely handling sensitive customer information and large transactions, meeting compliance standards such as GDPR or PCI DSS. Enterprises requiring tailored workflows or proprietary applications also choose private clouds because they can be customized. Additionally, private clouds are great for high-performance computing (HPC) tasks, such as scientific simulations or complex analytics, offering consistent and reliable performance.

What is a public cloud?

A public cloud environment is a cloud service shared among multiple organizations. Providers like AWS, Microsoft Azure, and Google Cloud offer public cloud environments on a pay-as-you-go or subscription basis.

How a public cloud works

A public cloud is hosted on the cloud provider’s infrastructure, where businesses can access shared resources over the internet. This model allows companies to pay only for the resources they use, providing a flexible and cost-effective solution.

Benefits of public cloud

A public cloud offers several key advantages for businesses:

  1. Affordability. Public clouds have no upfront infrastructure costs, making them accessible for businesses of all sizes.
  2. Scalability. Resources can be scaled quickly to match changing business needs.
  3. Ease of use. Managed by the cloud provider, public clouds require minimal setup or maintenance.

 

Public cloud disadvantages

While a public cloud offers significant benefits, there are some challenges to consider:

  • Security concerns: Data in a shared environment is potentially vulnerable to breaches
  • Performance variability: Sharing resources can slow down performance during peak usage
  • Limited customization: Public clouds usually can’t adapt to fit specific business needs

 

Use cases

Public clouds are a great fit for businesses seeking cost-effective scalability and ease of use. Startups and small businesses frequently adopt public clouds because they eliminate the need for upfront infrastructure investment, allowing them to scale resources as they grow. E-commerce platforms benefit from public clouds during peak shopping seasons, as the resources can quickly adjust to higher traffic without disrupting operations.

Public clouds are also popular among developers and tech firms. They offer flexible environments for testing and deploying applications without the overhead of physical servers. Media companies and streaming services use public clouds to distribute content globally, benefiting from their availability and robust delivery networks. Lastly, public clouds are ideal for disaster recovery and backup solutions, providing businesses with an affordable, off-site option to secure their data.

Private cloud vs. public cloud

When choosing between private and public clouds, consider factors like cost, scalability, and security. Here’s a quick comparison:

Private cloud vs public cloud table

Virtual private cloud vs. private cloud: Key differences in short

There are many similar terms involved in cloud computing, and a Virtual Private Cloud (VPC) is one of them. A VPC is a secure, isolated section within a public cloud where businesses can run their workloads with additional layers of security offered by a cloud provider.

In contrast, a private cloud is a dedicated infrastructure just for one organization. This distinction influences how each is implemented and managed. To learn more about “What is VPC?” and VPC vs. VPN, explore VPC best practices to optimize its deployment for your organization’s needs.

Hybrid cloud: A middle ground?

A hybrid cloud service provider integrates private and public cloud environments, allowing businesses to use each model strategically.

Benefits of a hybrid cloud

A hybrid cloud seamlessly integrates private and public cloud environments, allowing businesses to use both models strategically.

  • Flexibility. Critical workloads can stay in the private cloud, while less sensitive tasks use public resources.
  • Cost efficiency. Hybrid clouds combine the cost savings of public clouds with the security of private ones.
  • Scalability. Businesses can easily scale their resources using public cloud services.

By adopting a hybrid cloud, businesses can balance performance, security, and cost-efficiency. It’s a way to adapt to evolving demands with greater agility.

Ideal scenarios

Hybrid clouds combine the strengths of public and private clouds, making them suitable for businesses with diverse operational needs. Organizations experiencing fluctuating workloads often benefit from hybrid clouds. They can use private resources for steady operations while accessing public resources to handle demand spikes.

Industries with strict compliance needs, such as healthcare and finance, often adopt hybrid models. In these models, sensitive data is secured in private clouds, while public clouds are used for broader applications like analytics. Companies transitioning to multi-cloud strategies use hybrid cloud setups as a stepping stone, enabling flexibility and resilience through redundancy.

Hybrid clouds also benefit global enterprises with distributed teams, as they provide low-latency access via local public cloud resources while safeguarding core operations in private infrastructure. Furthermore, businesses focused on innovation often develop in public clouds for cost efficiency and later deploy stable solutions in private clouds for reliability and security.

Which cloud model is right for your business?

Considerations based on business size

The size of your business plays a crucial role in determining the most suitable cloud model. Start-ups often benefit from public clouds due to their affordability and the ability to scale rapidly without significant upfront investments. Public clouds enable small businesses to launch and grow without the burden of managing physical infrastructure.

Medium-sized enterprises typically find hybrid clouds most suitable as they balance cost-effectiveness with enhanced security and performance. These organizations can use public cloud resources for routine workloads while securing sensitive data or strategic applications in private cloud environments.

For large corporations with complex operations, private clouds are often the ideal choice. These enterprises require high levels of security, control, and customization to meet their operational needs and regulatory requirements. A private cloud ensures a stable infrastructure for managing large volumes of data and proprietary applications.

Industry-specific needs

The choice of cloud model also depends on the industry and its specific requirements. For instance, industries like healthcare and finance must prioritize compliance with strict regulations such as HIPAA and PCI DSS. These industries typically rely on private or hybrid clouds to secure sensitive data and ensure compliance while benefiting from cloud computing’s scalability and flexibility.

Technology and media companies, on the other hand, often require a highly scalable and flexible environment to manage dynamic workloads and unpredictable traffic spikes. These businesses benefit from public clouds for their cost efficiency and rapid scalability or from hybrid clouds that combine the advantages of both models for enhanced reliability and customization.

Long-term goals

Businesses with long-term growth ambitions often lean towards hybrid or multi-cloud strategies to future-proof their operations. Hybrid clouds offer the flexibility to adjust resources as needed, allowing companies to adapt to market demands while maintaining cost efficiency. Multi-cloud strategies provide even greater flexibility by leveraging multiple cloud service providers. This approach helps businesses optimize performance, avoid vendor lock-in, and enhance system resilience.

By considering business size, industry-specific needs, and long-term goals, organizations can identify the cloud model that aligns with their operational priorities and growth path.

Similarities between private cloud and public cloud services

While private and public cloud services have distinct differences, they share several key principles that make them essential for modern cloud computing. These similarities highlight how both models address everyday business needs, offering flexibility, efficiency, and enhanced accessibility.

  • Virtualization: Both use virtualization to deliver cloud resources
  • Remote accessibility: Users can access resources from anywhere
  • Cost efficiency: Both models reduce costs compared to traditional IT
  • Data backup options: Enable reliable disaster recovery solutions
  • Cloud adoption trends: Both contribute to increased global cloud integration

Understanding these shared features shows why both types of clouds are widely adopted across industries. They support businesses in optimizing their IT strategies and advancing cloud migration efforts globally.

How NordLayer secures cloud environments

NordLayer offers comprehensive solutions for securing access to private, public, or hybrid cloud environments. NordLayer delivers tools to ensure safe access to VPCs, making public cloud adoption safer for businesses of all sizes.

Key NordLayer’s solutions

Whether you’re using a private or public cloud, safeguarding access to it is essential. Implement multilayered authentication methods to ensure that only authorized users and devices can access these environments.

Also, use Site-to-Site functionality to ensure employees access these environments only through Virtual Private Gateways, which ensure your remote connections are encrypted.

Enhance your security with robust ZTNA measures by setting access control rules with features like Cloud Firewall and Device Posture Security. Use multiple MFA options to double-check identities and enforce location-specific policies to strengthen overall protection.

Partner Program benefits

By joining NordLayer’s Partner Program, MSPs can offer these advanced solutions to their clients, enhancing their value proposition and increasing profitability.

Selecting the right cloud model can transform your operations. With added security provided by solutions like NordLayer, businesses can confidently embrace cloud services, ensuring performance and protection. Whether you opt for private clouds, public clouds, or a hybrid cloud, securing your cloud environment should always be a top priority.

 

About NordLayer
NordLayer is an adaptive network access security solution for modern businesses – from the world’s most trusted cybersecurity brand, Nord Security.

The web has become a chaotic space where safety and trust have been compromised by cybercrime and data protection issues. Therefore, our team has a global mission to shape a more trusted and peaceful online future for people everywhere.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

2024 at NordLayer, that’s a wrap

Summary: NordLayer had an exciting 2024. We turned five this year, launched new features, and won cybersecurity awards. Next stop: 2025.

The year is coming to a close, and the holidays are just around the corner. It’s a good time to look back on 2024. It’s been a busy year—full of challenges, exciting updates, and plenty to celebrate.

This year, NordLayer turned 5! We earned a few critical cybersecurity awards and were top-rated in our partner survey. Today, we have customers in 118 countries. That’s a great reminder of why we do what we do.

Along the way, we introduced features that make staying secure even easier. As always, we’ve worked hard to improve what we offer to our customers.

Thanks for being part of our journey. Here’s to wrapping up 2024 on a high note—and to an even brighter, safer 2025!

Donatas quote

A snapshot of NordLayer’s 2024

A quick look at 2024

NordLayer turns 5

NordLayer started in 2019 as a VPN tool to secure remote work. When COVID-19 hit, businesses faced new challenges. We had to onboard hundreds of employees quickly, ensuring secure connections and business continuity. It was a tough test, but we overcame it, protecting businesses around the world.

As remote and hybrid work took off, NordLayer became more than just a VPN. We grew fast. We added new security features and focused on the Zero Trust model, improving our customers’ security.

This year, as we celebrate our fifth birthday, we’ve become a comprehensive network security platform. In 2024, we launched several new features and improvements, with more to come.

Top rated by our partners

In 2024, we brought 450 new partners (1000+ in total) on board, expanding our network across 40 countries.

Partner survey results

Last year, MSPs and our partners faced challenges related to strict compliance regulations and rapid tech changes. We ran a survey to see how we’re helping, and our partners gave us a 9/10 rating.

Our partners appreciate how easily NordLayer fits into their workflow, fast and reliable support, and the chance to grow revenue—all while keeping their clients safe.

Donata quote

Our customer stories

NordLayer now has more than 9,000 customers in 118 countries. We’ve gathered feedback from many of them, and their stories show how our solutions help them stay secure and efficient.

Customer quotes

New features and improvements in 2024

Here’s an overview of the new features and product improvements we made in 2024. Each makes network management easier and more efficient while boosting security. We have also added new locations to the NordLayer VPN server network.

Product development timeline

At the beginning of 2024, we added Active Session Timeout, a new feature and made one improvement to the Zero Trust Network Access (ZTNA) segment. How does it benefit users?

Features 5

We’ve also introduced a few new features to enhance network security and performance.

Features 6

With five new dashboards in the Control Panel, IT admins can get more insights and make network management easier.

Dashboard

Brave browser users can enjoy smooth performance with full support for the NordLayer Browser Extension. We’ve also improved the Site-to-Site feature, giving IT admins better visibility into site-to-site tunnels and the ability to make real-time adjustments in the Control Panel.

The last feature released in 2024 is Download Protection. It scans newly downloaded files for malware and provides instant reports on any threats or user activity, ensuring real-time protection.

Awards and events

It was a big year for NordLayer. We won the UK Business Security Award for the Outstanding Cybersecurity Solution 2024 category, and Tekpon announced NordLayer as the Top Cloud Security Software Tool.

We also earned a Cybersecurity Excellence Award for Network Access Control. Competing with over 600 entries, this award highlights how NordLayer makes network security simple and reliable for businesses. And we’re not stopping there—we’ll keep pushing to make our solutions better.

Povilas quote

In 2024, the sales team stayed busy, attending 18 events across the USA and Europe. They connected with partners, showing them why NordLayer is a go-to name in security.

Photos from events

From work to play: how we build teams

Workation

At NordLayer, we know the best teams are built through shared experiences. With 1,300 people from 22 countries, our workstations mix work and fun. We work together, but we also relax and enjoy each other’s company.

These moments recharge our batteries for the upcoming challenges and help us build stronger connections. For us, it’s not just about working hard but also about having fun and growing together.

What’s next for 2025?

We’ll keep improving and expanding our network security SSE-based solutions. More features and product improvements are on the way. But what’s next for 2025? Stay tuned!

Andrius Buinovskis quote
 

About NordLayer
NordLayer is an adaptive network access security solution for modern businesses – from the world’s most trusted cybersecurity brand, Nord Security.

The web has become a chaotic space where safety and trust have been compromised by cybercrime and data protection issues. Therefore, our team has a global mission to shape a more trusted and peaceful online future for people everywhere.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

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