Keepit recognized for its leading SaaS backup and recovery solution by channel partners and Canalys analysts
Copenhagen, Denmark — April 30, 2025 — Keepit, the world’s only independent, cloud-native data protection, backup and recovery platform provider, today announced it’s been named champion in the Canalys Managed BDR Leadership Matrix 2025. Since 2024, the Keepit Partner Network has been empowering channel partners through its leading SaaS backup and recovery solutions.
Companies labeled “Champions” in the Canalys Managed BDR Leadership Matrix 2025 demonstrate the highest levels of excellence in channel and technology capability over the previous 12 months compared with their industry peers, as rated by channel partners and Canalys analysts.
“Keepit’s evolution to Champion in the Matrix has come as a result of its investment in the channel, geographical expansion, positive MSP feedback, and product advancements,” said Robin Ody, Principal Analyst at Canalys. “In 2024, Keepit launched its Partner Network, appointed a new Chief Product Officer to oversee SaaS data protection, built relationships with cloud marketplace distributors, and expanded its global infrastructure. The company consistently provides high-value content for MSPs (Managed Service Providers) —including assets and webinars focused on cyber resiliency, cyber insurance, and compliance strategies—which are well received and impactful.”
“Our channel partners are facing challenges that demand secure and reliable backup and recovery solutions. Keepit’s offering supports MSPs to expand their portfolios to include an intelligent backup solution that ensures cyber resilience and business continuity, while providing a local partner with global presence,” says Liz Barnhart, Vice President, Global Strategic Alliances at Keepit.
Backup and disaster recovery are critical to MSP platform strategies
In today’s environment of growing ransomware threats, stricter regulations, rising cyber-insurance requirements, and increasingly complex SaaS stacks, backup and disaster recovery have become essential. MSPs are on the frontlines, and vendors that offer integrated backup solutions are better positioned to build strong MSP platform plays—especially when complementing cybersecurity and remote monitoring and management (RMM) offerings.
The Keepit Partner Network supports MSPs’ growth
Launched in January 2024, the Keepit Partner Network reflects Keepit’s deep commitment to empowering resellers, MSPs, and distributors through a “partner first” strategy. Now active across the Americas, EMEA, and ANZ, the program is designed to help MSPs drive business growth, increase gross profit, and expand service portfolios with offerings focused on cyber readiness, data recovery, regulatory compliance (including NIS2, DORA and GDPR), and more.
Keepit’s unique, vendor-independent architecture—driven by fully self-managed software and infrastructure, with no sub-processors—continues to be in high demand among both partners and customers. By storing data in local data centers across the Americas, Europe, the UK, and Australia, Keepit enables customers to meet data sovereignty requirements within their regulatory region—independently of Privacy Shield agreements.
Defining data governance and data classification
So, what is data governance and how does it relate to cyber resilience?
Existing under the broad umbrella of data management, data governance is a program — implemented via policies and standards — intended to ensure the availability, quality, and security of an organization’s data in accordance with applicable regulations and obligations (e.g., adhering to industry standards, fulfilling requirements for certifications, etc.).
Within data governance, data classification is the process of separating and organizing data into relevant groups (“classes”) based on their shared characteristics, such as the level of sensitivity, risks they present, and the compliance regulations that protect them.
Data governance underpins cyber resilience plans
An intelligent data governance program delivers several beneficial outcomes for organizations:
- It helps to ensure the availability, quality, and security of an organization’s data, making it a foundational pillar of business continuity.
- Data governance helps improve overall data accuracy and impacts outcomes based on that data — which can range from comparatively simple day-to-day business decisions and operations to more complex, forward-looking initiatives including AI-focused programs.
- It helps to support organizational efforts to comply with regulations and other obligations, making it a cornerstone of compliance.
- An effective data governance program also permeates the entire organization, increasing data literacy, data accessibility, and data scalability.
Do you know where your data is?
Of course, disaster recovery planning cannot start without a clear understanding and mapping of your data and its significance to your business. What data is crucial for us to continue running our operations? Who needs access to which data to do their job? Where do we store all of this critical data?
Knowing the answers to these questions will start your journey towards ensuring continuity in cases of data loss or cyberattacks. This is achieved through an efficient and effective data governance framework.
I hope that, with our new report in hand, CISOs and CIOs will be able to future-proof their modern, data-driven enterprises through effective data governance.
About Keepit’s new report, “Intelligent data governance: Why taking control of your data is key for operational continuity and innovation.”
Our report takes a practical approach to data governance by offering a resource to organizations for creating or adopting a framework that works best for them.
Key takeaways from the report:
-Major trends shaping enterprise IT
-The importance of “always-on” data
-Resilience against data loss and corruption
-Data governance as an investment
-A practical approach to data governance
-10 questions for board discussions
About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.
About Version 2 Digital
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.
Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.
