Are you looking to secure a permanent spot on the internet for your business? Consider getting a static Internet Protocol (IP) address. 

Think of IP addresses as the digital equivalent of your home address but for your online devices. Yet, with each internet connection, a dynamic IP address changes like a rented place, while a static IP remains the same as a residential address.

This permanent address makes your business easy to locate and connect with online. Fixed IP is perfect for hosting websites, enabling remote work, or using voice-over-internet protocol (VoIP).

Let’s explore whether a static IP fits your business needs, how to get one from your internet service provider (ISP), and how to set it up quickly with NordLayer.

When your business should use a static IP

A static IP, or dedicated IP, is a fixed numeric combination that doesn’t change over time. Thus, its consistency is the main advantage for businesses needing stable and dependable internet access.

Choosing to use a static IP address is crucial for enterprises that want to improve their online presence. If your business needs a constant, unchanging internet address, ensure this choice aligns properly with your network’s technical requirements, including the internet protocol version (IPv4 or IPv6) it uses.

Choosing a static IP over a dynamic IP depends on what your business does and the benefits you’re looking for. Here are some clear reasons why choosing a static IP might be right for you:

• Remote work. A static IP helps remote employees connect securely to your network, making it easier for them to access files and applications just like they would in the office.

• Hosting servers. If your business runs its own email, website, or file transfer protocol (FTP) servers, a static IP means customers and employees can connect without interruption.

• Online services. For services needing constant connection, like VoIP (internet calls) or online gaming, a static IP reduces the chance of losing connection, similar to how a steady electricity supply keeps the lights on.

• Network management. With a fixed IP, managing your network and solving problems is easier since each device’s address doesn’t change.

• Security. Static IPs make it simpler to control who can access your network, which enhances security.

• E-commerce. For online shops, a static IP can help secure transactions.

• Communication. Keeping email and collaboration platforms running smoothly is easier with a static IP.

• IoT devices. For businesses using smart devices, a static IP ensures they stay connected and work correctly, much like ensuring delivery trucks follow the same route every day.

• DNS management. Managing your online domain is simpler with a static IP, making your website more reliable for visitors.

Businesses that need stable internet for remote work, hosting, and security benefit from a static IP. It keeps you visible and reachable online.

Yet, small startups or local shops not focused on web presence might do well with dynamic IPs, enjoying simplicity and cost savings. If you don’t host servers or need constant online access, a dynamic IP address could suit your needs just fine.

How to set a static IP address for your business

Setting up a static IP address for your company is like assigning a permanent street address to your business in the online world. This makes sure that your business is easily found and always reachable on the internet.

Remember, setting up a static IP is different from setting up a private IP address, which is only for internal use in places like your home or office network.

Here’s how you can set up a static IP address, step by step:

1. Ask for a static IP address. Start by requesting a static IP address from your internet service provider (ISP).

2. Configure your router. Your ISP will assign a unique, unchanging IP address to your router. This is your company’s address on the internet.

Next, you’ll need to manually configure each device that will use this static IP address by entering the latter and other networking details.

Manual setup

Imagine you’re giving each device in your office its own specific spot on the internet, much like assigning each employee their own desk. Here’s how to manually set a static IP address on each device:

1. Gather information. First, you need the unique address (static IP), subnet mask, default gateway, and DNS server information from your ISP. Ensure compatibility with your network adapter. Think of this as the address, zip code, city, and phone directory for your device’s location on the internet.

2. Access device IP settings. On the device you want to set up, find the network settings. This is usually under ‘Settings’ or ‘Control Panel’. Ensure your network adapter is properly configured.

3. Enter the information. Look for the option to configure IP settings manually on a device; enter the static IP address, subnet mask, default gateway, and DNS information you got from your ISP. Make sure it’s compatible with your internet protocol version.

4. Save and restart. After entering the information, save your changes. You might need to restart the device for the new IP settings to take effect.

If your company’s network automatically assigns IP addresses (using DHCP), you can adjust your router’s settings. This way, it will always give the same specific static IP address to certain devices, like a reserved parking spot.

Automatic setup

Let’s say you want to automatically assign a special spot on the internet to certain devices. This is how you can set a static IP up using DHCP on your router:

1. Access your router. Enter your router’s IP address into a web browser. You’ll need the login details, usually found on the router or in its manual.

2. Find DHCP settings. Look for the DHCP or network settings menu in your router’s settings. DHCP is like a parking attendant who assigns spots to devices.

3. Reserve an IP. In the DHCP settings, look for an option to reserve IPs or assign a fixed IP. Here, you can choose which devices get which fixed IP addresses, based on their MAC address (a unique identifier for network devices).

4. Enter device details. For each device you want to assign a static IP address, enter its MAC address and the fixed IP you wish it to always use, which ties back to the network adapter’s configuration.

5. Save and restart. Save your changes and restart your router. Some devices might also need a restart to recognize their new reserved spot.

To wrap it up, assigning a fixed IP address establishes a clear, permanent online presence. It makes your business easy to find and reach on the internet.

The steps include asking your ISP for a static address, setting up your router, and getting your devices ready, either one by one or all at once, using DHCP.

The time needed might vary, from just a few minutes to a couple of hours, based on how many devices you have and how complex your network is.

Is it safe to use a static IP address?

Using a dedicated IP address for your business is mostly safe, but you need to be careful. A fixed IP stays the same, making it a bit easier for threat actors to spot and possibly attack your network if you’re not protected well.

To keep your network safe, it’s important to use strong security practices.

1. Set up firewalls to watch over your internet traffic.

2. Use VPNs to securely connect remote employees and devices to internal network resources from any location, as VPN encryption obscures network traffic in transit, functioning somewhat like a tunnel to safeguard sensitive data traveling outside your protected business environment.

3. Also, make sure all your devices that connect to the network, like computers and phones, have the latest security updates installed.

That’s how to use a fixed IP address. It allows you to have a permanent, reliable spot on the internet for your business while keeping the risks low. Just remember to keep everything secure.

Get a static IP address with NordLayer

Setting up a dedicated IP address for your business with NordLayer is easy and straightforward. It boosts your network’s security and makes sure only your team can access it.

Here’s a simple way to do it:

1. Pick a plan. First, choose a NordLayer plan that fits your business needs. You can choose from Core or Premium plans, both of which let you set a static IP address.

2. Create a Virtual Private Gateway in the Control Panel. Simply name it, assign teams, and choose your preferred server location. The process is user-friendly and guided.

3. Access your static IP address. Once your gateway is set up, your fixed IP address will be visible. With this fixed IP, you can whitelist resources, connect to remote networks, implement network segmentation policies, and apply DNS filtering, among other tasks.

It’s all about making your business more secure and flexible with easy-to-follow steps. Our sales team is always here if you need any help along the way.

In the evolving MSP market, network security is undergoing a revolution thanks to Security Service Edge (SSE). This new approach, vital in a cloud-centric world, replaces outdated perimeter-based models with a more integrated, flexible strategy.

SSE combines multiple security services for comprehensive protection across all locations. This shift towards agility, scalability, and user focus is crucial for MSPs to meet their clients’ changing needs.

Let’s see what trends emerge in the future of the MSPs market and what experts have to say about it.

Is the MSP market growing?

Managed services involve outsourcing various IT and computing processes like cloud computing, IT infrastructure, and managed IT security.

In 2022, the value of the global managed services market approached $279 billion, with North America leading (a share of 36.6% in 2022 and a projected CAGR of 10.6%) and Asia Pacific emerging (a projected CAGR of 11.2%) as the fastest-growing region. By 2026, this market is projected to surpass $400 billion.

The managed services market is projected to expand to $680.08 billion by 2030, advancing at a Compound Annual Growth Rate (CAGR) of 11.9% from 2023 to 2033.

In 2022, the Banking, Financial Services, and Insurance (BFSI) sector dominated the managed services market with the largest revenue share of 18%, and it is anticipated to grow at a CAGR of 11.6% during its forecast period of 2023-2033.

What products will MSPs focus on selling?

In terms of popular products, security, and business applications lead in Europe and North America as of 2023.

These services offer the advantages of extensive IT infrastructure without requiring substantial in-house hardware. Additionally, managed services in the cloud are poised for growth due to their increasing adoption in organizations’ digital transformation strategies worldwide.

IT security services encompass various sectors, including:

• cloud security

• data protection

• identity access management.

These tailored managed security services are essential for businesses globally to defend against cyber threats, comply with regulations, and secure their digital assets.

In 2023, Statista survey participants from North America and Europe indicated that they plan to allocate, on average, 12 percent of their 2024 IT managed services budget to both security and hosting services. Conversely, data analytics is expected to receive a smaller portion, with an average allocation of just 6 percent of their companies’ managed services budgets.

What are the trends for MSPs in 2024?

The future of MSPs, driven by technological advancements and evolving business needs, indicates a strategic shift toward more sophisticated, integrated, and efficient approaches, such as adopting the SSE framework.

From the surge in automation and cloud-based security services to the harmonization of diverse tools and infrastructures, these developments signal a new era of agility and resilience for MSPs.

Automation

Embracing technologies like AI for improved efficiency and task management. This trend indicates a shift towards automated processes for routine tasks, enhancing operational productivity.

Moreover, tools that provide automation solutions besides AI also help minimize repetitive tasks and increase attention to detail. It allows security administrators to avoid overlooking or missing important indications that may lead to a data breach.

MSPs as service providers will benefit from platforms that allow bulk onboarding of an organization’s users, whether tens or hundreds of them.

From the security perspective, for instance, setting up internal rules, if a non-compliant device tries to access the company network with a feature like Always On VPN, it will be automatically rejected, and the user account will be blocked until further admin action is taken. Such functionalities help reduce manual monitoring and resources, preventing human errors that could lead to incidents.

Reliance on security as a service

With cybersecurity threats evolving, MSPs will likely increase reliance on cloud-based security services. This shift highlights the importance of robust, scalable cybersecurity measures in a digitally interconnected landscape.

Cloud-based solutions like a cloud firewall help transition existing infrastructure to a more modern and up-to-date setup, adapted to contemporary technological and security challenges. These solutions are easy to deploy as they don’t require hardware or manual labor, and they can be launched and operational without needing on-site presence.

More importantly, security as a service is instant. When the right solution to the existing problem is selected, MSPs can onboard entire organizations within hours, if not minutes, rapidly shrinking the attack surface and enforcing security policies to protect a business. Meanwhile, MSP customers are safe without having specific knowledge of network security.

Cross-platform tools and infrastructure deployment

The anticipated growth in integrating diverse tools and infrastructure systems indicates a move towards more cohesive and flexible IT solutions. In this case, smooth integrations of different vendors’ tools and solutions are critical for seamless implementation, ensuring successful business continuity.

Compatibility with existing tools is beneficial, for example, to simplify the process of user management. SCIM user management with market leaders Okta and Azure AD (now Entra ID) allows smoother user provisioning by reducing manual handling time case by case and improving security levels by sorting access right effectively.

Besides user onboarding and offboarding processes, integrations with JumpCloud, OneLogin, Google, or the same Okta and Entra ID enable more secure access to the systems as Multi-factor authentication (MFA) and Single sign-on (SSO) are implemented for strong user authentication.

Adoption of managed cloud security services

There’s an expected rise in the adoption of cloud-based security services, reflecting the growing need for specialized security solutions in cloud environments. This trend underscores the recognition that cloud security needs specialized solutions beyond standard IT security measures.

Multi-cloud strategies, hybrid models, and an array of diverse services and apps require stepping up the game in cloud security to meet the specific needs of these environments.

There’s an increasing need for continuous monitoring, real-time threat detection, and rapid response mechanisms. Managed cloud security services are equipped to handle these demands, offering round-the-clock surveillance and immediate action against potential breaches to protect sensitive data and ensure uninterrupted business operations in the cloud.

Solutions that reflect MSP trends

Tendencies clearly direct us to cloud-based services and infrastructures. SSE framework fully addresses projected needs, so more and more managed service providers will incorporate it into their client offerings.

SSE dominance naturally raises questions about its potential to replace a VPN and what its strongest attributes are that MSPs can benefit from.

We asked our internal experts on the matter to understand the benefits and potential of the SSE framework for MSP partners. One thing is clear: the framework in question holds the future of cybersecurity. It supports various business models and needs, providing an integral approach to security challenges.

Zero Trust, and more specifically, Zero Trust Network Access (ZTNA), is one of the core SSE framework components. Alongside Secure Web Gateway (SWG), Firewall as a Service (FWaaS), and Cloud Access Security Broker (CASB), ZTNA is the most advanced and prominent part of the framework.

The following question is whether the SSE framework is capable of replacing Virtual Private Network (VPN) tools. While both solutions ultimately serve the same purpose of securing the network, they have quite different roles in cybersecurity.

A VPN tool connects devices, while SSE ensures overall security layers essential for devices’ and, ultimately, networks’ security. They complement rather than replace each other. Thus, VPN tools that go beyond primary connection and encryption but evolve into solutions with functionalities of SSE ensure more robust protection against digital threats.

Industry experts’ perspectives

We asked major MSPs in the industry to share their view regarding SSE adoption in a modern business environment.

With the subject focusing on SSE popularity and adoption, experts reveal what tendencies show clients’ demand for cloud security services and what implications create the need for such technology integration in the infrastructure.

Has adopting remote work and cloud services impacted MSP clients’ demand for SSE solutions?

Are there any specific industries, sectors, or types of businesses where SSE adoption will be particularly critical in the near future?

What are the predictions for cloud and network security in the next 5 years? How can MSPs prepare for this change?

Why should MSPs offer solutions to their clients based on an SSE framework?

The experts’ insights highlight the growing demand for SSE solutions among MSP clients, driven by the widespread adoption of remote work and cloud services.

Both TEKRiSQ and Sequentur emphasized that while remote access increases vulnerability to security breaches, implementing SSE frameworks can mitigate these risks through layered security controls, such as phishing-resistant MFA and stringent device usage policies.

Key expert insights

1. Increased demand for security: the shift to remote work has made SSE solutions more critical for ensuring secure access to networks and protecting against breaches.

2. Industry-specific needs: sectors with sensitive data, like healthcare, finance, and accounting, face higher regulatory pressures, making SSE adoption crucial for compliance and protection against financial penalties.

3. Future security trends: the next five years will see a focus on enforcing basic security measures, such as phishing-resistant MFA and tighter controls on how employees use their devices. Regular cyber risk assessments will become essential for identifying and addressing security gaps.

4. MSP engagement and compliance: MSPs must regularly reassess their clients’ security needs in light of technological changes and regulatory requirements. Ensuring the implementation of recommended security measures is crucial, rather than merely suggesting them.

5. Layered security approach: with hackers employing increasingly sophisticated tactics, MSPs need to offer solutions that provide multiple layers of security, addressing both digital and physical vulnerabilities.

6. Staying relevant: offering SSE solutions is not just about enhancing security. It’s also critical for MSPs to remain competitive and relevant in the industry.

The insights underscore the importance of proactive security management, the need for continuous reassessment of security protocols, and the critical role of MSPs in guiding their clients through these challenges to ensure robust protection against evolving threats.

How NordLayer solutions align with these MSP trends

The primary goal of Managed Security Services Providers (MSSPs) is to proactively protect organizations from cyber threats and ensure regulatory compliance through a blend of technology and expert analysis.

Implementing SSE framework-based tools into the clients ‘ infrastructure is an effective and trusty way to achieve these goals. Luckily, NordLayer’s secure remote network access solution is built using technology-forward SSE design. It makes the tool comprehensive and robust for securing and enabling businesses of all sizes and industries.

A cloud-based network security tool for data protection and access control

Since MSPs will mainly focus on cloud security, data protection, and identity access management in 2024, NordLayer offers a solution that is exactly for it.

• Being a cloud-native solution, NordLayer is hardware-free, thus deployable remotely from any location to any setup.

• Built on the SSE framework, NordLayer’s design combines security services based on SSE’s components like ZTNA, SWG, and FWaaS.

• The features and capabilities can scale and add up to create a layered network security shell against digital internal and external threats.

• Seamless integration with identity management tools enables smooth user identification and robust access controls.

• The ability to set up and implement a set of security rules and policies allows automated monitoring and actionable network protection.

• Functionalities that are based on automation ensure every connection is encrypted and secure from malicious actors whether the team is working remotely or in a hybrid setup.

• Online browsing on untrusted networks is secure whether employees work from a coffee shop, home, or hotel while on a business trip.

• 24/7 active tech-savvy customer support and an extensive materials base don’t leave partners and users alone in the unknown.

• Easily deployable and manageable, NordLayer doesn’t require manual work and maintenance, letting it optimize resources and not rely on the user’s extensive expertise.

• NordLayer helps companies adhere to ISO 27001, GDPR, HIPAA, SOC 2 Type 2, and PCI-DSS regulatory requirements and stay compliant in the market.

The key takeaway is that NordLayer is extremely easy to use, manage, and deploy while ensuring stress-free and robust security implementation to any infrastructure, industry sector, or organization size.

Try it yourself—book a demo call with our tech-savvy experts and get all the answers you need to become a member of the NordLayer Partner Program.