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Potential disruptions for MSPs in the wake of VMware’s acquisition by Broadcom

The foundations of a successful MSP business model are stability, predictability, and reliability.

This encompasses vendor partnerships and continuity in delivering managed services to customers.

As the bridge connecting organizations to solutions that deliver reliable technical services, the success of the MSP model hinges on the dependability and reliability of their chosen vendors and platforms.

In other words, building a profitable managed services portfolio depends on forging strong partnerships with vendors like Parallels RAS, who can provide long-term stability, support, and innovation.

These partnerships ensure the delivery of seamless services and contribute to the financial stability crucial for the MSP model to operate successfully.

Equally vital is the cultivation of trust with vendor partnerships — a trust rooted in their partner programs’ reliability.

The recent disruptions sparked by Broadcom’s acquisition of VMware have left some MSPs facing a significant hurdle. It’s been reported that their ability to transact as Cloud Services Providers under the VMware Partner Connect Program ends in April.

This shift requires MSPs delivering VMware solutions to sign up for a new Partner Program. This adds uncertainty and potential changes to their existing partner terms and agreements.

This shift could cause disruption of services for MSPs or, even worse, their customers opting to switch providers, resulting in the loss of long-term customers.

Are you an MSP looking to shift from VMWare? Sign up for our Parallels RAS Partner Program!

Why stability is critical for MSPs

MSPs are entrusted with delivering seamless services to their customers.

They rely heavily on vendors to provide stable solutions across infrastructure, platforms, and software to ensure business continuity for everyone involved.

Broadcom’s acquisition of VMware introduces an element of unpredictability, emphasizing the need for MSPs to swiftly adapt and maintain the reliability their clients depend on.

The effect of the VMware acquisition on managed services

For MSPs, service disruptions (regardless of the cause) can be devastating.

This is true for their operations but, more importantly, for their customers who rely on uninterrupted access to critical applications and resources.

Changes to the business ecosystem may pose challenges, threatening the smooth delivery of services that MSPs build their reputations upon.

Maintaining recurring income streams

The business model of MSPs is intricately tied to a steady and recurring income stream, often generated through monthly billing and long-term contracts.

The turbulence caused by changes to vendor partnerships raises concerns about potential disruptions impacting financial stability.

Navigating the impact of change

Amidst this turbulence, MSPs must have a strategic mindset. Some key considerations include:

1. Swift adaptation

MSPs must swiftly adapt to the new changes in Partner Programs, ensuring a seamless transition for both their internal operations and customer services.

2. Customer communication

Clear and transparent communication with customers is essential. MSPs need to inform customers about potential changes in services and reassure them of their commitment to continued excellence.

3. Diversification

Exploring additional partnerships and service offerings can provide MSPs with a diversified portfolio, mitigating risks associated with a single vendor reliance.

Leveraging Parallels RAS: Navigating the transition with ease

As MSPs try to adapt to the shifts brought on by the Broadcom acquisition of VMware, a silver lining emerges – the seamless and comprehensive solution provided by Parallels RAS.

In times of uncertainty, Parallels RAS stands out as a stable option, offering MSPs a robust platform to deliver managed desktop and application services without interruption.

Unified solution, single license model

Parallels RAS simplifies the complex landscape for MSPs by providing a unified solution with a single license model.

This not only streamlines the licensing process but also ensures that MSPs clearly understand their operational costs, offering financial stability and control.

Flexible management across environments

One of the standout features of Parallels RAS is its ability to manage and administer customer environments across on-premises, cloud environments, and/or hybrid scenarios.

MSPs using Parallels RAS are empowered with the flexibility to provide services from their platform(s) of choice, adapting to the diverse needs of their customers without compromising efficiency or security.

Seamless integration

Parallels RAS excels in providing a user-friendly experience for both MSPs and their customers. Its seamless integration capabilities enable MSPs to effortlessly incorporate Parallels RAS into their existing infrastructure, reducing the technical learning curve and minimizing disruptions to ongoing operations.

Enhanced flexibility with multi-cloud support

In an era where multi-cloud strategies are growing in popularity, Parallels RAS can be delivered across a mix of public cloud vendors like AWS, Azure, and Google Cloud.

You can select the best cloud platform to deliver your solutions of choice and avoid vendor lock-ins.

Efficient administration and monitoring

Parallels simplifies management and administrative aspects for MSPs.

With centralized management and monitoring tools, MSPs have granular control over their clients’ environments, facilitating efficient administration, troubleshooting, and performance optimization.

Technical training and support included

The Parallels MSP Partner program provides free technical training and certifications to ensure your technical staff is equipped with the latest knowledge and expertise.

The free 24/7 technical support also alleviates the pressure on internal staff, providing a safety net for troubleshooting and problem resolution.

Providing future confidence

As MSPs navigate uncertainty, adopting Parallels RAS offers a unified, flexible, and comprehensive solution.

Parallels RAS equips MSPs with the tools and technical training they need to confidently approach the future, ensuring the continuity of services for their clients while maintaining the financial stability crucial to building an MSP business model.

Sign up for the Parallels Partner program and learn how Parallels RAS can help your MSP business.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Parallels 
Parallels® is a global leader in cross-platform solutions, enabling businesses and individuals to access and use the applications and files they need on any device or operating system. Parallels helps customers leverage the best technology available, whether it’s Windows, Linux, macOS, iOS, Android or the cloud.

I am not sorry for wasting your time: Lessons to learn from Texonto PSYOPs targeting Ukraine

 

Since the invasion started, ESET has both investigated and prevented a significant number of attacks launched by Russia-aligned groups against Ukraine.

In 1998, one of the most annoying things IT-equipped employees needed to deal with, SPAM, made it into the New Oxford Dictionary of English. Prior to 1998, the word “spam” only referenced a variety of processed canned meat produced by the Hormel Foods Corporation

“It’s sort of unfortunate that we’ve gotten this far,” John Mozena, then board member of the U.S.-based Coalition Against Unsolicited Commercial Email commented in the news. And that was just the beginning. More than 20 years later, spam messages accounted for over 45 percent of 333 billion emails sent and received daily around the world in 2022.

The latest ESET research about Operation Texonto highlights a scheme targeting Ukrainian citizens with a combination of spam and phishing messages. This situation reminds us that spam not only frustrates employees, but can also serve as a vehicle for disinformation, psychological operations, and data theft attempts against businesses and institutions.

These cyber incidents may look simple, but just the sheer volume of unsolicited emails coming on a daily basis can be so overwhelming that the situation begs for a professional solution. Especially now, that businesses are moving to the cloud.

After the full-scale invasion of Ukraine two years ago, all critical institutions and operators of critical infrastructure in Ukraine were offered a free upgrade to ESET’s highest-grade solution. When it comes to spam and phishing, for example, ESET Cloud Office Security (ECOS) offers broad coverage with advanced protection for Microsoft 365 and Google Workspace applications.

Constant pressure

The use of spam as a popular term for unsolicited email, comes from an episode of the 1970s TV show Monty Python’s Flying Circus. In one episode, a couple tries to order food in a cafe, but every course of the meal contains spam. To make things even more irritating, a group of Vikings sitting nearby are passionately singing about spam. The word “spam” is uttered at least 132 times.

While Monty Python was clearly trying to mock annoying things in people’s lives, their “spam” numbers were no match for the number of today’s spam emails. We are talking about a staggering 150 billion unsolicited emails sent and received daily. Well, that’s annoying, right?

With this influx of emails, it is no surprise that 2022 data showed that up to 80 person-hours a year ago in vain just with filtering spam messages.

Moreover, this problem is not only about getting rid of unwanted emails but also avoiding being caught on the hooks of phishing attacks, the most common type of cyberthreat.

According to the latest government survey in the United Kingdom, one third of businesses identified a data breach in 2022, and 79 percent of those attacks were phishing. Similarly, in the US, the FBI received more than 300,000 phishing complaints in 2022, making it to the top of the bureau’s cybercrime victim list. To compare, personal data breach was the second most reported cybercrime with almost 59,000 victims.

ESET Telemetry confirms that trend. According to the latest ESET H2 2023 Threat Report, spam has increased by 6 percent and malicious HTML files sending victims to phishing websites (HTML/Phishing.Agent trojan) are still by far the most detected email threat. Overall, these email attacks comprise almost a quarter (23.4 percent) of all cyber threats detected by ESET.

According to the latest government survey in the United Kingdom, one third of businesses identified a data breach during 2022, and 79% percent of those attacks were phishing. Similarly, in the US, the FBI received more than 300,000 phishing complaints in 2022, making it to the top of the bureau’s cybercrime victim list. To compare, personal data breach was the second most reported cybercrime with almost 59,000 victims.

ESET Telemetry confirms the trend. According to the latest ESET H2 2023 Threat Report, spam has increased by 6 percent and malicious HTML files sending victims to phishing websites (HTML/Phishing.Agent trojan) are still by far the most detected email threat. Overall, these email attacks comprise almost a quarter (23.4%) of all cyber threats detected by ESET.

Lessons from Ukraine

Operation Texonto in Ukraine shows what such a campaign combining spam emails and phishing can look like.

At the end of 2023, Russia-aligned threat actors tried to demoralize Ukrainian citizens with two waves of spam emails. Additionally, ESET detected a spear phishing campaign conducted by the same group and within the same time period.

Employees working at a major Ukrainian defense company received a phishing email in October 2023, purportedly coming from their IT department.

It was an old-fashioned but still popular phishing message claiming that the employee’s email account was about to expire and they needed to fill in their login details on a given website to keep the account alive. The attached link sent victims to a phishing website posing as a legitimate Microsoft login page, but in reality, trying to steal credentials for Microsoft Office 365 accounts.

To deal with such threats, companies need to not only focus on employee awareness training but also have reliable anti-spam and anti-phishing protection.

Mitigating the threat

If you want to know more about spotting phishing attacks, you can check this blog, but let’s now focus more on a technical solutions implemented in the ESET Cloud Office Security such as Antispam which consecutively won spam filtering tests by Virus Bulletin, a leading security testing authority, and received the VBSpam+ certification for several years.

The ECOS Antispam technology has high catch rates and being a cloud-based service, allows for prompt data updates that provide quicker reaction times when new spam emerges. This essential component filters all spam emails and keeps user mailboxes free of unsolicited or undesired messages.

ECOS Anti-Phishing prevents users from accessing web pages that are known to be phishing sites. Because phishing emails often contain links leading victims to phishing webpages, ESET Cloud Office Security searches the message body and the subject of incoming email messages to identify such links (URLs). The links are compared against the phishing database, which is being constantly updated.

Combining these powerful tools together with anti-malware scanning, ultimate zero-day threat defense, and an easy-to-use cloud management console, ECOS helps to protect companies’ communications, collaboration, and cloud applications.

Conclusion

When looking at spam and phishing data, it is clear that no one has come up with a definitive answer for these threats, but that doesn’t mean you should give up the fight. Quite the contrary. You need professional protection in order not to be overwhelmed by tons of emails both soaking up employees’ time and trying to sneak some phishing messages into corporate mailboxes.

How ESET helps:

• ESET products and threat intelligence have been protecting Ukrainian IT infrastructure for years. Since the start of the full-scale war in February 2022, ESET have prevented and investigated a significant number of attacks launched by Russia-aligned groups such as HermeticWiper and Industroyer2.

• As the leading endpoint protection platform vendor headquartered in the European Union, ESET also announced that it has stopped all sales to any individuals, businesses, and organizations in Russia and Belarus.

• ESET offered critical institutions and operators of critical infrastructure in Ukraine a free upgrade to ESET’s highest-grade solution.

• Between March and May 2022, ESET automatically extended expiring licenses for consumers in Ukraine at no cost.

• On top of that, ESET Foundation has allocated 1,277,700 euros for humanitarian relief in Ukraine.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About ESET
For 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint security to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give individuals and businesses the peace of mind to enjoy the full potential of their technology. ESET unobtrusively protects and monitors 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company. Backed by R&D facilities worldwide, ESET became the first IT security company to earn 100 Virus Bulletin VB100 awards, identifying every single “in-the-wild” malware without interruption since 2003.

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