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CyberLink FaceMe Facial Recognition Integrates with Simpello to Provide Secure Frictionless Experiences Within Hospitality and Retail

TAIPEI, TAIWAN – July 26, 2023 – CyberLink Corp. (5203.TW), a pioneer in AI and facial recognition technology has announced a collaboration with Simpello to secure and streamline hospitality processes and retail point of sale (POS) experiences. By combining Simpello’s patented, proximity-based reusable identity and decentralized data technology with CyberLink’s FaceMe® Platform and SDK, next-gen experiences are unlocked for customers.  

CyberLink FaceMe facial recognition and Simpello provide frictionless hotel check inSeeking to expedite face-to-face interactions, while protecting customer privacy, hotels and retail locations are turning to Simpello. A proven proximity awareness solution provider, Simpello enables the customer’s phone or device to work as an identifier through a decentralized wallet enabled by Bluetooth Low Energy (BLE) and Ultra-Wide Band (UWB), granting a strict-proximity engagement through a 2’ x 2’ zone for a full host of applications, including POS or hotel kiosk check-in/check-out. With BLE and UWB, customers also have a hands-free way of interacting since their devices can stay safely out of sight.

To take their solution to the next level, and further bolster security, Simpello looked to CyberLink’s AI facial recognition engine, FaceMe. Integrating both FaceMe SDK, a cross-platform facial recognition SDK for IoT and system integration, and FaceMe Platform, an API platform for facial recognition applications, to provide users with a frictionless experience.

With the integration of FaceMe, Simpello’s users benefit from leading facial recognition technology, that boasts an impressive accuracy rate of 99.83%, validated by NIST, and iBeta Level 2 certification for anti-spoofing test assurance and compliance. “Simpello can now leverage the power of biometric identity verification with proximity technology to ensure convenience and security – a powerful combination,” said Simpello CEO Ben Robertson.

Within hospitality, resorts are beginning to deploy solutions that provide customers with the ability to take a selfie with their device when reserving a room online. As part of Simpello’s decentralized data technology, the facial template created from the selfie is then stored on the individual’s phone, and only on their phone, along with a unique token.

Once the guest arrives at the hotel, there’s no need for paper or electronic reservation confirmation. The guest simply approaches the check-in kiosk and presents their face to the camera. If the captured face matches the template on their phone, and the correct token is read, the guest can check-in and make room keys directly from the kiosk, saving them, and staff, valuable time.

Similarly, within retail environments, when utilized at the POS level, a customer needs only to have their phone with them and present their face to pay. Not only is the customer provided with a secure and contact free payment method, but the retail location is also provided with valuable analytics regarding customer trends. “AI is already creating personalized interactions for customers,” said Dr. Jau Huang, Chairman and CEO of CyberLink, “We’re excited that the collaboration between CyberLink and Simpello not only creates richer experiences, but also more secure experiences.”

 

About Simpello
Founded in 2009, Simpello (https://simpello.com) is a leader in decentralizing data by having the client bring their own data to the interaction through a mobile vault enabled by the company. From anonymous to known, Simpello provides a personalized fast and easy interaction/sharing platform that reduces exposure/of institutions by not holding PII data. This provides a new standard of security and privacy never enabled before.

Simpello leverages “reusable” identities via the power of biometric and proximity technology. Reusable identity refers to the ability to use a single set of credentials and data to access multiple systems (interoperability) and/or services providers to allow a reduction of busyness of the customer and institution…a Simple Hello platform…friction to frictionless.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About CyberLink
Founded in 1996, CyberLink Corp. (5203.TW) is the world leader in multimedia software and AI facial recognition technology. CyberLink addresses the demands of consumer, commercial and education markets through a wide range of solutions, covering digital content creation, multimedia playback, video conferencing, live casting, mobile applications and AI facial recognition.  CyberLink has shipped several hundred million copies of its multimedia software and apps, including the award-winning PowerDirector, PhotoDirector, and PowerDVD.  With years of research in the fields of artificial intelligence and facial recognition, CyberLink has developed the FaceMe® Facial Recognition Engine. Powered by deep learning algorithms, FaceMe® delivers the reliable, high-precision, and real-time facial recognition that is critical to AIoT applications such as smart retail, smart security, and surveillance, smart city and smart home. For more information about CyberLink, please visit the official website at www.cyberlink.com

Cloud security – the truth of the matter, or how it can save your business

Most IT professionals would agree that due to the abundance of remote working possibilities, it has become harder to secure company devices and networks, with more avenues for compromise, be it because of said devices connecting to unsecure Wi-Fi networks, threats to major collaboration platforms or man-in-the-middle attacks. Added to that, the number of IoT devices within and outside the workplace keeps rising, and both data and company networks need to be properly managed and secured.

Cloud security is one of those measures that can save a business several headaches when it comes to remote data, program, or device security. But what does it do, and how can it protect your company?

What is cloud security?

Cloud security refers to the protection of software, data, and infrastructure in cloud computing environments. As enterprises keep adopting more and more cloud services, ensuring their security has become a key consideration.

Cloud services such as Microsoft 365 or Google Workspace offer varied ways to access the centrally managed cloud data depository of apps, documents, and data in general, with company devices sharing these capabilities for a better workflow.

Before COVID, the rise of large collaboration platforms, the global adoption of Cloud 1st and others, it was perhaps easier to manage on-premises security, however because of increased work effectivity and even lower costs, cloud adoption has accelerated in recent years, with some saying that we are still far away from “peak cloud”, signaling that cloud technologies remain the largest value enabler in business technology.

With such a large rise in connected devices, thanks to them making our lives easier and businesses more efficient (allowing for opportunities such as hybrid work), monitoring will need to become more robust and effective, but that is only one part of a working cloud security strategy, as there are many more considerations to be taken into account.

Cloud security is complex, but it doesn’t need to be

Whether we like it or not, businesses, especially IT admins of businesses, are now finding themselves often overwhelmed due to the sheer amount of tasks and IT commitment cloud management requires, with many professionals suffering burnout, with the latter being especially true in the cybersecurity business.

The reason why is obvious, but less so for those without the capacity to analyze such issues, with the day-to-day business often taking away time from these considerations. The truth is that for companies, even those not opting for hybrid work, data security will remain an issue, even on-premises. For businesses with understaffed departments, it is harder to rightly and on time detect and respond to problems that can arise, and even for those with enough staff, security environments can be so complex that delays to critical response can occur, costing firms precious capacity and/or impact business.

The movement to more modern avenues of work has created further incentives and access points for criminals to exploit, and with the sheer amount of apps companies can use to conduct their business, not to mention the abundance of IoT devices (projectors, smart walls, smartphones, laptops, etc.), it is no wonder that now whole supply chains can be targeted.

The complexity that is now a norm has given rise to terms such as alert/alarm fatigue, weariness from constant notifications leading to missed and ignored alerts, resulting in a delayed response.

With this in mind, one needs to ask how cloud security could be made less complex, but also robust at the same time. Apart from having some form of endpoint security protection, enterprises also need to consider the fact that their endpoints can move, and can take their network access and files with them.

ESET has recognized this as an avenue that needs further protection, which is why it offers preventive protection for cloud-based applications such as email, collaboration, and storage. ESET Cloud Office Security (ECOS) provides advanced protection against malware, spam, or phishing attacks with ultimate zero-day threat defense and an easy-to-use cloud management console.

Cloud worries – some mitigation strategies

Starting from ground zero, businesses can have three basic worries when it comes to cloud security; among these, we can count:

1. Risk mitigation:

A company head might want to instill measures to lower cybersecurity risks and maintain business continuity.

2. Data stored in the cloud:

File transfers on company cloud storage can happen between internal and external parties.

3. Ransomware, questionable files:

Usually in the form of infected attachments, malware can have devastating effects on companies.

These three basic worries create enough incentive for companies to pursue stricter security measures, and in essence, all of these underline one single issue, which is the complexity of the threat landscape and the consequences it can bring forward.

However, products like ECOS offer ways one can mitigate cloud threats, specifically those related to Microsoft 365 apps. If you are worried about malware entering your network through infected emails, ECOS automatically submits suspicious attachments to ESET LiveGuard Advanced, isolating it in a cloud sandbox environment, detecting and remediating incoming threats.

For any company to secure business continuity in the case of an attack, informing the employees about threats is almost as important as the protection suite, so cybersecurity awareness trainings are also something to be considered. These lower the chance of human error, both at work and home, in a two-for-one scheme.

But what about cloud storage? Surely, if a company already has file server security protection, it does not need an additional measure to protect cloud-based files. Understandably, server security coupled with endpoint security offers some peace of mind, but since file exchanges can also happen between internal and external parties, it can prove to be dangerous, as cloud storage can spread malware across multiple devices if in use. In turn, additional security for the cloud storage medium should be considered.

Why ESET Cloud Office Security makes sense for businesses

As discussed previously, cloud solutions can be quite powerful and enticing, but they do have their issues, largely thanks to the number of interactions that happen between devices on the cloud network.

To properly secure your online storage, apps, or email, solutions like ESET Cloud Office Security create another layer of defense, mitigating user error both inside the company premises and outside of them.

For a business that is trying to lower the attack surface it can be exposed to, ECOS makes perfect sense, as thanks to its cloud-powered machine learning technology, it offers reliable security for MS365 apps, which are often targeted by bad actors, most famously through infected email attachments, or even by infecting macros.

All in all, it is better to be safe than sorry, and being proactive in cyber defense measures is one way to mitigate the threats of the online working world.

About Version 2 Digital

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About ESET
For 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint security to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give individuals and businesses the peace of mind to enjoy the full potential of their technology. ESET unobtrusively protects and monitors 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company. Backed by R&D facilities worldwide, ESET became the first IT security company to earn 100 Virus Bulletin VB100 awards, identifying every single “in-the-wild” malware without interruption since 2003.

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