{"id":78480,"date":"2024-05-26T15:23:03","date_gmt":"2024-05-26T07:23:03","guid":{"rendered":"https:\/\/version-2.com\/?p=78480"},"modified":"2024-05-20T15:26:26","modified_gmt":"2024-05-20T07:26:26","slug":"why-microsofts-entry-into-the-backup-space-is-good-news","status":"publish","type":"post","link":"https:\/\/version-2.com\/zh\/2024\/05\/why-microsofts-entry-into-the-backup-space-is-good-news\/","title":{"rendered":"Why Microsoft&#8217;s entry into the backup space is good news"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"78480\" class=\"elementor elementor-78480\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24c3f9c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c3f9c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c6ecd87\" data-id=\"4c6ecd87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-123ce05e elementor-widget elementor-widget-text-editor\" data-id=\"123ce05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.prismic.io\/keep-it\/ZkWz-Col0Zci9MG4_microsoft-365-backup-blog-87-square.png?auto=format,compress?auto=compress,format&amp;rect=0,0,1203,1203&amp;w=800&amp;h=800\" width=\"800\" height=\"800\" \/><\/p><div class=\"content\"><div class=\"section\"><p>Microsoft&#8217;s recent jump into the backup space with Microsoft 365 Backup signals a significant shift. Paul Robichaux, a seasoned Microsoft MVP and Senior Director of Product Management, shares what Microsoft\u2019s entry to the market means for customers and the broader SaaS data protection community in a contributed article for Storage Magazine.<\/p><p><a href=\"https:\/\/storagemagazine.co.uk\/articles\/?article_id=13890&amp;Mag=Storage\" target=\"_blank\" rel=\"noopener\">Read the full article<\/a> or continue reading for the abbreviated version.\u00a0<\/p><p>\u00a0\u00a0<\/p><h3>A bit of a surprise \u2014 yet welcomed \u2014 entry\u00a0<\/h3><p>For years, Microsoft has been synonymous with data integrity measures (think back to trusty-old Windows Backup), yet their prior reluctance to offer dedicated backup solutions for Microsoft 365 left a data protection gap.\u00a0<\/p><p>\u201cThey have been pretty steadfast in ignoring Microsoft 365 as a backup opportunity, broadcasting the message that the native data protection features in the service provide adequate coverage.\u201d However, with the unveiling of Microsoft 365 Backup, a public preview poised for general availability, the narrative is set to change.\u00a0<\/p><p>\u00a0<\/p><h3>You are responsible for your Microsoft SaaS data\u00a0<\/h3><p>Robichaux underscores a critical message: While Microsoft ensures redundancy, the onus remains on users to safeguard their data. Put simply, Microsoft 365 Backup emphasizes that you need backup. This fundamental shift in perception is crucial, especially considering the prevalent misconception that cloud-hosted data is impervious to loss.<\/p><p>The introduction of Microsoft 365 Backup not only validates the necessity of third-party data protection but also ignites conversations around shared responsibility models. Questions like \u201cWhat components of Microsoft 365 warrant backup?\u201d and \u201cWhat defines a robust backup strategy?\u201d are being asked.<\/p><p>While Microsoft&#8217;s solution is a step in the right direction, it&#8217;s essential to recognize its limitations, notably in coverage and granularity. Moreover, the collaboration between Microsoft and third-party ISVs in leveraging Microsoft 365 Backup Storage opens avenues for innovation and growth.\u00a0<\/p><p>\u00a0\u00a0<\/p><p>Ultimately, Microsoft&#8217;s venture into the backup arena revitalizes discussions on data protection, fostering a more nuanced understanding of shared responsibilities. With Microsoft&#8217;s influence, Robichaux envisions a future where comprehensive SaaS data protection becomes the norm, ensuring resilience in an ever-evolving digital landscape.\u00a0<\/p><\/div><p><a class=\"cta-btn large emerald-bg\" href=\"https:\/\/storagemagazine.co.uk\/articles\/?article_id=13890&amp;Mag=Storage\" target=\"_blank\" rel=\"noopener\">Read the full article<\/a><\/p><div class=\"tags\"><a class=\"category-btn\" href=\"\/blog\/?s=microsoft%20365%20backup\">Microsoft 365 Backup<\/a><a class=\"category-btn\" href=\"\/blog\/?s=microsoft%20365\">Microsoft 365<\/a><a class=\"category-btn\" href=\"\/blog\/?s=shared%20responsibility\">Shared responsibility<\/a><a class=\"category-btn\" href=\"\/blog\/?s=entra%20id\">Entra ID<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c5768c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c5768c\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e987c36\" data-id=\"e987c36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73b3a92 elementor-widget elementor-widget-shortcode\" data-id=\"73b3a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"18103\" class=\"elementor elementor-18103\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748947f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"748947f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c4f773e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7995c19\" data-id=\"7995c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a437045 elementor-widget elementor-widget-image-box\" data-id=\"a437045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">About Version 2 Digital<\/h3><p class=\"elementor-image-box-description\">Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.\n<br><br>\nThrough an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"50842\" class=\"elementor elementor-50842\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1043a3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c1043a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;c4f773e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c911d7d\" data-id=\"c911d7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-026fa41 elementor-widget elementor-widget-text-editor\" data-id=\"026fa41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>About Keepit<\/strong><br \/>At Keepit, we believe in a digital future where all software is delivered as a service. Keepit\u2019s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Microsoft&#8217;s recent jump into the backup space wit [&hellip;]<\/p>\n","protected":false},"author":149011790,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[853,1273,61],"tags":[854,1272],"class_list":["post-78480","post","type-post","status-publish","format-standard","hentry","category-keepit","category-1273","category-press-release","tag-keepit","tag-1272"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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