{"id":73711,"date":"2023-12-27T15:43:45","date_gmt":"2023-12-27T07:43:45","guid":{"rendered":"https:\/\/version-2.com\/?p=73711"},"modified":"2023-12-20T17:27:24","modified_gmt":"2023-12-20T09:27:24","slug":"the-quest-for-yeti","status":"publish","type":"post","link":"https:\/\/version-2.com\/en\/2023\/12\/the-quest-for-yeti\/","title":{"rendered":"The Quest for Yeti"},"content":{"rendered":"
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Meet the newest rockstar on our squad: Zeti, the runZero Yeti!<\/strong> \ud83c\udf89 This sub-zero hero is now our official mascot, and we\u2019re excited to give you the lowdown on how Zeti came to be. Why a Yeti, you ask? Keep reading to find out!\u00a0<\/p>

The Trail to Yeti #<\/a><\/h2>

We set out on our epic journey to find the perfect mascot for runZero, with a big hairy goal (yeah, we went there) to find an elusive creature who could capture the personality of runZero. We wanted our mascot to reflect who we are as a company, and also provide a glimpse into the quirkiness, nerdiness, and kindness that permeates life in runZero land. We thought about the roots of our name, the mission that lights a fire in us every day, and what makes our product unique and special.<\/p>

Our name.<\/strong><\/em> With a zero built right into our name, we started thinking about all things \u2018below zero\u2019 and \u2018arctic\u2019 and the creatures that inhabit these spaces. We\u2019re also a remote-first company, and you can\u2019t get much more remote than the places where temperatures are frequently below zero. The Yeti fits right into our arctic landscape and inhabits remote, farflung locations on the planet.<\/p>

Our mission.<\/strong><\/em> runZero helps people find unknown things in their environments, and reveals the mysteries lurking on their networks so they can take action and improve their security. The Yeti has a mystical allure and knack for staying undetected and off the radar (just like all those unmanaged devices and shadowy subnets on your network), mirroring our mission of unveiling the unknown in networks.<\/p>

Our product.<\/strong><\/em> We believe the runZero Platform<\/a> is rewriting the story of what a CAASM is and should be. And we aim to bust myths left and right \u2014 forget the idea that full network visibility is a mythical beast that demands sacrifices like long setups, pricey gear, and annoying credentials. Heck, we\u2019re even cool with you trying it for free<\/a> without enduring a sales pitch! We\u2019re all about embracing outlandish ideas and flipping the script. So, a Yeti who emerges from the shadows to the light to blaze a new trail? That\u2019s the Yeti we want to hang with.<\/p>

After some wild brainstorming (with a few detours involving narwhals and penguins), our Yeti was ready to hit the scene. Enter our amazing illustrator.<\/p>

Bringing Our Yeti to Life #<\/a><\/h2>

We (kind of) love you, Generative AI, but this time we decided to tap into human creativity to help us put a face (and a big furry body) on our Yeti. Shoutout to Kennon James, the genius illustrator behind our Yeti\u2019s makeover. Kennon has worked on all sorts of cool illustration projects over the years, including bringing Marvel superheroes to life, illustrating some popular games you know and love, and creating a pantheon of Cthulhu-inspired artwork. The rabbit hole of his Instagram<\/a> can be found here \u2014 and you can thank us later.<\/p>

With Kennon\u2019s help, we explored Yetis of all shapes and sizes \u2014 short Yetis, tall Yetis, Yetis without necks, Yetis with big shoulders, scary Yetis, muppet-like Yetis, goofy Yetis, serious Yetis\u2026 you get the picture. And finally we found our match. This Yeti was a cool character, but also friendly, approachable, and ready to lend a big (really big) hand.<\/p>

And speaking of hands, it took us a few weeks to realize our Yeti only had four fingers. We aren\u2019t sure what happened to the fifth, but luckily with the magic of the marker, our Yeti now has all five digits. \u270b Check it out for yourself:<\/p>

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Giving Our Yeti a Proper Name #<\/a><\/h2>

Next up: picking a name for our Yeti. At our team summit in Austin during the Austin City Limits Festival (because why not?) \u2013 we unveiled our Yeti and handed out t-shirts worthy of the festival and the Live Music Capital of the World. Then, we challenged the team to brainstorm the perfect name for our new Yeti.<\/p>

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Our creative geniuses proposed names like Seymour, I.C Moore, and Prints. But the chosen one? Zeti. Rhymes with Yeti, memorable as heck, and totally runZero. And all runZero alums? You\u2019re officially Zetis for life!<\/p>

To jazz things up, we invited Kennon to join the party and illustrate live with creative input from the crew. Check out the artist at work!<\/p>

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This is just the start, folks! Stay tuned for more Zeti adventures\u2014trust us, you won\u2019t want to miss this! \ud83d\ude80<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About Version 2 Digital<\/h3>

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.\n

\nThrough an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\t\t

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About runZero<\/strong>
runZero, a network discovery and asset inventory solution, was founded in 2018 by HD Moore, the creator of Metasploit. HD envisioned a modern active discovery solution that could find and identify everything on a network\u2013without credentials. As a security researcher and penetration tester, he often employed benign ways to get information leaks and piece them together to build device profiles. Eventually, this work led him to leverage applied research and the discovery techniques developed for security and penetration testing to create runZero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

How to find Apache ActiveMQ\u00ae instances On October 25th […]<\/p>","protected":false},"author":149011790,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[976,1075,61],"tags":[977,1076],"class_list":["post-73711","post","type-post","status-publish","format-standard","hentry","category-runzero","category-year2023","category-press-release","tag-runzero","tag-1076"],"acf":[],"yoast_head":"\nThe Quest for Yeti - Version 2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.runzero.com\/blog\/zeti-the-yeti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Quest for Yeti - Version 2\" \/>\n<meta property=\"og:description\" content=\"How to find Apache ActiveMQ\u00ae instances On October 25th […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.runzero.com\/blog\/zeti-the-yeti\/\" \/>\n<meta property=\"og:site_name\" content=\"Version 2\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-27T07:43:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/version-2.com\/wp-content\/uploads\/2020\/04\/blog-v2-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"70\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tracylamv2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tracylamv2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.runzero.com\\\/blog\\\/zeti-the-yeti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/version-2.com\\\/2023\\\/12\\\/the-quest-for-yeti\\\/\"},\"author\":{\"name\":\"tracylamv2\",\"@id\":\"https:\\\/\\\/version-2.com\\\/zh\\\/#\\\/schema\\\/person\\\/011bc7c3731c930bcfeecd52fefb6365\"},\"headline\":\"The Quest for Yeti\",\"datePublished\":\"2023-12-27T07:43:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/version-2.com\\\/2023\\\/12\\\/the-quest-for-yeti\\\/\"},\"wordCount\":247,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/version-2.com\\\/zh\\\/#organization\"},\"keywords\":[\"runZero\",\"2023\"],\"articleSection\":[\"runZero\",\"2023\",\"Press Release\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.runzero.com\\\/blog\\\/zeti-the-yeti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/version-2.com\\\/2023\\\/12\\\/the-quest-for-yeti\\\/\",\"url\":\"https:\\\/\\\/www.runzero.com\\\/blog\\\/zeti-the-yeti\\\/\",\"name\":\"The Quest for Yeti - 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