{"id":72377,"date":"2023-09-20T17:44:24","date_gmt":"2023-09-20T09:44:24","guid":{"rendered":"https:\/\/version-2.com\/?p=72377"},"modified":"2023-09-14T17:47:34","modified_gmt":"2023-09-14T09:47:34","slug":"the-ai-race-will-you-adapt-or-fall-behind-in-business-automation","status":"publish","type":"post","link":"https:\/\/version-2.com\/en\/2023\/09\/the-ai-race-will-you-adapt-or-fall-behind-in-business-automation\/","title":{"rendered":"The AI race: will you adapt or fall behind in business automation?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"72377\" class=\"elementor elementor-72377\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35fe5dd post-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35fe5dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;cef08c3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-409a2e9a\" data-id=\"409a2e9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f466523 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f466523\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a2bda0a\" data-id=\"a2bda0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a8be8f elementor-widget elementor-widget-text-editor\" data-id=\"5a8be8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/23tqURcsNiOa27jsfGUaAI\/899dc6f7055ee6918aa8ba11b0e91f44\/AI-in-business_web_1400x800.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp\" width=\"828\" height=\"473\" \/><\/p><article class=\"RichText_root__1_CNu BlogPostContent_richText__rG0U1\"><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Many organizations are at a critical crossroads in the race toward AI-driven automation. The allure of AI is irreristible. It promises greater efficiency, higher productivity, and streamlined operations. But, as with any technological revolution, the question is whether it\u2019s a necessity or just a trend.\u00a0<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">We talked to <b>Shawn David<\/b>, an AI expert, about why companies must adapt to AI automation to survive and boost their productivity. We also discussed the potential risks AI technologies entail.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Shawn David has degrees in computer science and organizational leadership. He found his passion in automation while working at a marketing agency. He now runs &#8220;Automate to Win,&#8221; educating entrepreneurs on using AI to enhance productivity and efficiency.<\/p><h2 id=\"at-a-glance-insights-from-this-interview\" class=\"Heading_root__vbfeI Heading_heading20__p7mXS Heading_primary__3VZgz Heading_normal__hJuNy RichText_h2__2iijA\" data-testid=\"heading\">At a glance: insights from this interview<\/h2><ul class=\"RichText_ul__Ajzbe\"><li class=\"RichText_listItem__DIiAr\"><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Benefits of AI for organizations:<\/b> how AI enhances efficiency and productivity through automation?<\/p><\/li><li class=\"RichText_listItem__DIiAr\"><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Strategy for adopting AI:<\/b> what\u2019s the best plan for implementing an AI-based tool?<\/p><\/li><li class=\"RichText_listItem__DIiAr\"><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Data safety &amp; AI:<\/b> how to ensure your assets are safe with AI-based technologies?<\/p><\/li><li class=\"RichText_listItem__DIiAr\"><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>AI-powered decision-making<\/b>: how AI can help make informed decisions?<\/p><\/li><li class=\"RichText_listItem__DIiAr\"><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>AI integration across industries: <\/b>how AI automates tasks across various sectors?<\/p><\/li><li class=\"RichText_listItem__DIiAr\"><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Risks regarding AI: <\/b>what\u2019s the best approach to the adoption of AI?<\/p><\/li><\/ul><h2 id=\"benefits-of-ai-for-organizations\" class=\"Heading_root__vbfeI Heading_heading20__p7mXS Heading_primary__3VZgz Heading_normal__hJuNy RichText_h2__2iijA\" data-testid=\"heading\">Benefits of AI for organizations<\/h2><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>Shawn, generative AI tools like ChatGPT and Midjourney are now on everybody\u2019s radar, and some organizations have already successfully deployed them. What are the benefits of using AI for businesses?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: There are many benefits, but first of all, AI greatly improves business efficiency and productivity, particularly in automation. Employees can swiftly spot patterns and segments in large datasets, saving them from the manual analysis of thousands of lines of spreadsheets. This speed and accuracy can help combat fatigue and reduce errors. For example, creating a presentation deck can take 20 minutes instead of five hours.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">By automating manual and repetitive processes, businesses can focus on understanding their workflows and automating the right processes. The essence is in deploying automation identifying and optimizing processes for reliable outputs. It\u2019s the bread and butter of AI-driven automation, which, done properly, helps businesses achieve greater efficiency, higher productivity, and more reliable results.<\/p><p data-testid=\"text\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/7BqB0yEsMSrTpxvdZBuxE9\/90e712caed481271a0b65580c84fa045\/Quote_1400x538_1.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp\" width=\"828\" height=\"318\" \/><\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>You said repetitive jobs would be automated. And interestingly, <a class=\"Link_inherit__NP_8V Link_medium__XEV_Z Link_noTextDecoration__GhdxD Link_aTagRoot__8wRP7 Hyperlink_link__umZi8\" href=\"https:\/\/www.gartner.com\/en\/information-technology\/topics\/ai-strategy-for-business\" target=\"_blank\" rel=\"noopener\"><span class=\"RichText_underline__k_ntH\">Gartner<\/span><\/a> predicts that 40% of such tasks we do now will be automated by 2030. What are the business implications of adopting AI?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: I can highlight an example from an agency\u2019s context. This agency conducts more than 2,000 A\/B tests annually across various clients. Now, imagine streamlining this and automating the mechanism. Whatever time and workforce you save can be entirely freed up. Also, assuming the agency\u2019s billable rate is $300 per hour and the average time spent on this particular task is almost five hours, the annual gain amounts to $2.7 million. What\u2019s remarkable about AI is that this isn\u2019t just a cost-saver. It\u2019s a strategic asset that fuels growth, boosts profits, and eliminates repetitive tasks.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp\" width=\"828\" height=\"516\" \/><img loading=\"lazy\" decoding=\"async\" class=\"Image_autoHeight__eDTAt Image_autoWidth__spy21 RichText_image__z9xEG\" style=\"color: transparent;\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=1280&amp;q=75&amp;fit=fill&amp;fm=webp\" sizes=\"(max-width: 1280px) 100vw, 50vw\" srcset=\"https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=384&amp;q=75&amp;fit=fill&amp;fm=webp 384w, https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=600&amp;q=75&amp;fit=fill&amp;fm=webp 600w, https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=640&amp;q=75&amp;fit=fill&amp;fm=webp 640w, https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=750&amp;q=75&amp;fit=fill&amp;fm=webp 750w, https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp 828w, https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=1080&amp;q=75&amp;fit=fill&amp;fm=webp 1080w, https:\/\/images.ctfassets.net\/5natoedl294r\/1VanFseMkEUoJtmFlG86iv\/f07efbf536453984d2cab982130b967d\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x873_1.png?w=1280&amp;q=75&amp;fit=fill&amp;fm=webp 1280w\" alt=\"AI-in-business Automating-processes-for-efficiency-and-productivity 1400x873 1\" width=\"0\" height=\"0\" data-nimg=\"future\" \/><\/p><h2 id=\"strategy-for-adopting-ai\" class=\"Heading_root__vbfeI Heading_heading20__p7mXS Heading_primary__3VZgz Heading_normal__hJuNy RichText_h2__2iijA\" data-testid=\"heading\">Strategy for adopting AI<\/h2><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer<\/b>: Indeed, it\u2019s remarkable, but the question is how to start with AI in business. Can you explain your three-step strategy for organizations looking to leverage AI?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: Think of the first step as testing things out. You must step beyond your usual methods and rethink how you use AI. Even I, with two decades of systems engineering, had to adjust my thinking after about six months of working with it.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Consider three generative AI models: Claude, Bard, and ChatGPT. Think of them as three different ovens, each baking the same cake but with unique qualities and results. You are the chef here.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">And now, the idea is to use AI to create a recipe for optimizing your business. Start with the end goal. AI will show you how to use the ingredients (your data and processes) to reach that outcome. Remember that you can hire a professional if you\u2019re unsure how to use AI effectively for your specific needs.<\/p><p data-testid=\"text\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/5mfDURgTwJr0Rh1mcTUBZk\/c1583989ebcad68ce39c3da3af472bb1\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_3.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp\" width=\"828\" height=\"544\" \/><\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer:<\/b> First, you pinpoint your business needs with AI. What&#8217;s the next step?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: You use AI with your data in the second step. There are two paths here: public Large Language Models (LLMs) like Bard and Claude are great for answering questions you already grasp. Imagine the result you desire. For instance, getting insights from 12,000 PDFs. The beauty is LLMs understand what you ask.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">In the third step, you apply AI to your business processes. Now, avoid the DIY route. There are professionals who can handle this for you. Also, building a customized AI tool will help you secure your data by providing a more advanced and proactive approach and preventing unauthorized access to sensitive information.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp\" width=\"828\" height=\"357\" \/><img loading=\"lazy\" decoding=\"async\" class=\"Image_autoHeight__eDTAt Image_autoWidth__spy21 RichText_image__z9xEG\" style=\"color: transparent;\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=1280&amp;q=75&amp;fit=fill&amp;fm=webp\" sizes=\"(max-width: 1280px) 100vw, 50vw\" srcset=\"https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=384&amp;q=75&amp;fit=fill&amp;fm=webp 384w, https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=600&amp;q=75&amp;fit=fill&amp;fm=webp 600w, https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=640&amp;q=75&amp;fit=fill&amp;fm=webp 640w, https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=750&amp;q=75&amp;fit=fill&amp;fm=webp 750w, https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp 828w, https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=1080&amp;q=75&amp;fit=fill&amp;fm=webp 1080w, https:\/\/images.ctfassets.net\/5natoedl294r\/6vgsHZIDrU9ih0A0bscY49\/fa608aea9d7785ad2f6d996cc10e873c\/Quote_1400x604_2.png?w=1280&amp;q=75&amp;fit=fill&amp;fm=webp 1280w\" alt=\"Quote 1400x604 2\" width=\"0\" height=\"0\" data-nimg=\"future\" \/><\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer:<\/b> Let&#8217;s explore a practical scenario. Say I&#8217;m a healthcare business with around 60 employees, and I&#8217;m aiming to develop a secure AI tool.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: Absolutely, building a safe AI tool involves a step called vectorization, which is like having a super-smart assistant. It studies content, creating connections and context within data. For example, when we think of\u00a0 &#8220;jaguar\u201d and instantly associate it with &#8220;Kitty Cat&#8221; or &#8220;English car.&#8221;<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">If you have sensitive data, like personal information, create an isolated database, keeping it safe from outside networks. Then, use your natural language processing on this database without directly linking to an AI model.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">As you invest in vectorization, you eliminate complex translations between humans and machines. Encoded vectors carry meaning, easily understood by AI. This ensures clear communication, fostering secure and context-aware AI tools.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">In summary, for goals like healthcare data privacy, vectorization empowers secure, efficient, and direct interactions with AI systems.<\/p><p data-testid=\"text\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/5bj3VJJ4BP237VmtzIvdg2\/22dee8dcb7a0916a44a7c4863fa95415\/Quote_1400x538_3.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp\" width=\"828\" height=\"318\" \/><\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer:<\/b> Certainly, understanding risks is crucial. Are there downsides to deploying a customized AI tool for businesses?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David:<\/b> One concern is not fully knowing how it works and blindly trusting its results. There&#8217;s a risk when you get output without clarity on the process. Let&#8217;s look at an example. Imagine you purchase a natural language processing system for your company. You feed in data, which tells you 51 to 85-year-old females have a 97% conversion rate. But it might hide the idea that grandmothers are buying kids&#8217; presents, leading to wrong business decisions based on misleading info.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">To avoid this, you need to understand the AI\u2019s mechanism. Talk to engineers, ask about biases, and get answers. If not, bring experts or consider adopting open-source solutions in a safe, air-gapped (disconnected) environment. This keeps data secure. It\u2019s like driving a tractor-trailer if you don&#8217;t know how you\u2019re stuck. Unlike in your first step, trial and error won&#8217;t help here. You need a solid understanding to navigate potential challenges. I advise talking to AI tool developers with the insights for smooth and secure use.<\/p><h2 id=\"cyber-threats-ai\" class=\"Heading_root__vbfeI Heading_heading20__p7mXS Heading_primary__3VZgz Heading_normal__hJuNy RichText_h2__2iijA\" data-testid=\"heading\">Cyber threats &amp; AI<\/h2><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>How do<b> <\/b>the risks you highlighted align with the ever-evolving landscape of cyber threats, and what challenges arise at the crossroads of AI and cybersecurity?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: The emergence of AI-driven attacks has elevated the game beyond the usual culprits like software bugs or human errors. These attacks are woven into the very fabric of algorithms, and fixing them is now a complex puzzle.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Interestingly, despite their sophistication, many AI attacks exploit the same traditional vulnerabilities, such as weak passwords, unpatched software, or social engineering. In simpler terms, AI introduces new threats and uses age-old weaknesses. Strengthening cybersecurity defenses with established measures like strong passwords and multi-factor authentication can indeed create a formidable barrier.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>Your insights on AI are intriguing. Shifting gears to the blend of cybersecurity and AI, especially in light of the growing concern surrounding deepfake and video content, what narrative do you see taking shape?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: The proliferation of deepfake audio and video content undoubtedly demands our attention. With the rise of the LLMs and the whisper-1 audio-to-text and then training, you can quickly recreate someone&#8217;s likeness in real-time audio.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">AI can mimic words you never uttered, prompting a quest for alternative validation methods. A human-based certification of any digital communication, perhaps? If AI can 100% replicate my voice and appearance during a Zoom call or run my LinkedIn posts, that&#8217;s scary.<\/p><p data-testid=\"text\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/7DDEkpiClplMBSAZoMUNav\/9af05bf2f4a0f46e8f38c746df0dae63\/Quote_1400x606_4.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp\" width=\"828\" height=\"358\" \/><\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>So what, in your opinion, is the smartest way to ensure data safety within the realm of AI?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: The data that AI feeds on can be twisted around for bad purposes in totally new and unexpected ways. This means we must change how we gather, keep, and use that data when dealing with AI.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Think of it like building your own AI tools in-house. It\u2019s just like creating a strong fortress to safeguard your valuable assets. As I said earlier, adopting open-source solutions in a safe, disconnected environment keeps data secure. My advice is to use a thoughtful approach to AI and cybersecurity. This will help make sure a business remains resilient.<\/p><h2 id=\"decisionmaking-and-ai\" class=\"Heading_root__vbfeI Heading_heading20__p7mXS Heading_primary__3VZgz Heading_normal__hJuNy RichText_h2__2iijA\" data-testid=\"heading\">Decision-making and AI<\/h2><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer:<\/b> That\u2019s an insightful perspective on cyber threats in the context of AI. Now, let\u2019s delve into AI-powered decision-making. Can you explain what it means?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David: <\/b>According to Gartner, by 2025, 95% of decisions involving data will be at least partially automated. AI will improve the speed and accuracy of decisions in three ways.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">First, we\u2019ll have human-based decisions, such as medical diagnoses, where machines assist with visualization, but humans make the final call based on ethics, bias, logic, skills, and emotions.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Second, we\u2019ll have hybrid decisions, like in financial investment, where the machine suggests, but the human decides. AI will provide recommendations and analytics for human validation.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Finally, we\u2019ll have full decision automation, as in choosing the next best action for a digital order, where the machine decides using predictions and forecasts. Managing risks is key here, which might involve setting guardrails or keeping a human in the loop.<\/p><h2 id=\"ai-integration-across-various-industries\" class=\"Heading_root__vbfeI Heading_heading20__p7mXS Heading_primary__3VZgz Heading_normal__hJuNy RichText_h2__2iijA\" data-testid=\"heading\">AI integration across various industries<\/h2><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>Now, let\u2019s talk about the impact of AI across various industries. How can different sectors benefit from AI integration?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David: <\/b>Absolutely, the potential applications are vast. Industries characterized by routine human interaction or manual tasks are ripe for transformation. Consider roles involving data transposition, low-level content creation, or entry-level graphic design. For instance, I&#8217;m developing a system that can replace low-paying content creation gigs on platforms like Upwork and Fiverr. Users can train an AI using their own social media posts, and it will generate content in their style, which can then be refined further. This kind of symbiotic relationship between humans and AI can lead to a more efficient workflow.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp\" width=\"828\" height=\"772\" \/><img loading=\"lazy\" decoding=\"async\" class=\"Image_autoHeight__eDTAt Image_autoWidth__spy21 RichText_image__z9xEG\" style=\"color: transparent;\" src=\"https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=1280&amp;q=75&amp;fit=fill&amp;fm=webp\" sizes=\"(max-width: 1280px) 100vw, 50vw\" srcset=\"https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=384&amp;q=75&amp;fit=fill&amp;fm=webp 384w, https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=600&amp;q=75&amp;fit=fill&amp;fm=webp 600w, https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=640&amp;q=75&amp;fit=fill&amp;fm=webp 640w, https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=750&amp;q=75&amp;fit=fill&amp;fm=webp 750w, https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=828&amp;q=75&amp;fit=fill&amp;fm=webp 828w, https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=1080&amp;q=75&amp;fit=fill&amp;fm=webp 1080w, https:\/\/images.ctfassets.net\/5natoedl294r\/6Rq3o0GKgsOTIUCcAuYeRN\/bacde1b8ab1f4c30a3de6ae204f77a84\/AI-in-business_Automating-processes-for-efficiency-and-productivity_1400x1245_2.png?w=1280&amp;q=75&amp;fit=fill&amp;fm=webp 1280w\" alt=\"AI-in-business Automating-processes-for-efficiency-and-productivity 1400x1245 2\" width=\"0\" height=\"0\" data-nimg=\"future\" \/><\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Consider facilities like the Cleveland Clinic and the Mayo Clinic, which already utilize AI to monitor patients round-the-clock. Vital signs, such as heart and breath rates, are tracked, alerting medical staff to changes. AI aids in medication dispensing and even assists in medical diagnosis, analyzing patterns in cells that the human eye might miss. Radiology and surgery benefit from AI&#8217;s unmatched precision, akin to a drug-sniffing dog that never fails to detect. The potential of AI in healthcare is profound, touching everything from immediate care to complex diagnostics.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>It&#8217;s interesting how AI&#8217;s influence varies across industries. What about the IT industry? Will it also see a significant impact?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: Absolutely, even in the IT industry, there are areas that AI can revolutionize. For instance, AI bots can easily handle routine tasks like answering basic customer queries about platforms like GoDaddy or providing guidance on Google or Facebook ad setups. AI can watch and understand training videos, making manual checks unnecessary. This kind of automation can reshape entire sectors overnight. However, it&#8217;s important to note that AI adoption in IT is all about efficiency and profit. Open AI&#8217;s training data includes questions from users, not as an altruistic gesture, but to improve AI&#8217;s performance.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Regarding industries with less potential AI impact, those heavily reliant on high-level creativity or personalized concierge services might not experience significant change. For example, luxury services that thrive on human touch and bespoke experiences may remain less influenced by AI&#8217;s reach.<\/p><h2 id=\"risks-regarding-ai\" class=\"Heading_root__vbfeI Heading_heading20__p7mXS Heading_primary__3VZgz Heading_normal__hJuNy RichText_h2__2iijA\" data-testid=\"heading\">Risks regarding AI<\/h2><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>Finally, can we discuss risks for businesses regarding AI?<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: One of the biggest business risks is falling behind the AI race and losing competitiveness. If you approach automation authoritatively without involving the workforce, it can lead to resistance and chaos. The key is to view AI as a collaborator, like a helpful robot. If people grasp this concept, we\u2019d be in a better place. However, the rush to adopt AI while disregarding ethical concerns can lead to unintended consequences. It\u2019s crucial to strike a balance between progress and responsibility.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>NordLayer: <\/b>Thank you very much for this insightful conversation.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><b>Shawn David<\/b>: My pleasure.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\">Before diving into the AI world, consider securing your business\u2019s digital journey. <a class=\"Link_inherit__NP_8V Link_medium__XEV_Z Link_noTextDecoration__GhdxD Link_aTagRoot__8wRP7 Hyperlink_link__umZi8\" href=\"\/en\/what-is-nordlayer\/\">Learn how NordLayer can help you<\/a> strengthen your defenses.<\/p><p class=\"Text_text__rSWMU RichText_paragraph__DNqK4 Text_body50___cwDR\" data-testid=\"text\"><i>This text has been generated by a human. <\/i><\/p><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2004c86 elementor-widget elementor-widget-shortcode\" data-id=\"2004c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"18103\" class=\"elementor elementor-18103\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748947f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"748947f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c4f773e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7995c19\" data-id=\"7995c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a437045 elementor-widget elementor-widget-image-box\" data-id=\"a437045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">About Version 2 Digital<\/h3><p class=\"elementor-image-box-description\">Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.\n<br><br>\nThrough an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"63561\" class=\"elementor elementor-63561\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b6aa2c4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b6aa2c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;c4f773e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b283ee5\" data-id=\"1b283ee5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e466f1a elementor-widget elementor-widget-text-editor\" data-id=\"4e466f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>About NordLayer<br \/><\/strong>NordLayer is an adaptive network access security solution for modern businesses \u2013 from the world\u2019s most trusted cybersecurity brand, Nord Security.<\/p><p>The web has become a chaotic space where safety and trust have been compromised by cybercrime and data protection issues. Therefore, our team has a global mission to shape a more trusted and peaceful online future for people everywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Many organizations are at a critical crossroads in the  [&hellip;]<\/p>","protected":false},"author":149011790,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[973,1075,1130,61],"tags":[974,1076,1132],"class_list":["post-72377","post","type-post","status-publish","format-standard","hentry","category-nord-security","category-year2023","category-nordlayer","category-press-release","tag-nord-security","tag-1076","tag-nordlayer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The AI race: will you adapt or fall behind in business automation? 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