{"id":120103,"date":"2025-08-25T11:18:12","date_gmt":"2025-08-25T03:18:12","guid":{"rendered":"https:\/\/version-2.com\/?p=120103"},"modified":"2025-08-28T11:20:54","modified_gmt":"2025-08-28T03:20:54","slug":"cio-marketpulse-survey-state-of-saas-data-protection","status":"publish","type":"post","link":"https:\/\/version-2.com\/en\/2025\/08\/cio-marketpulse-survey-state-of-saas-data-protection\/","title":{"rendered":"CIO MarketPulse Survey: State of SaaS Data Protection"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"120103\" class=\"elementor elementor-120103\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24c3f9c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c3f9c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c6ecd87\" data-id=\"4c6ecd87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-123ce05e elementor-widget elementor-widget-text-editor\" data-id=\"123ce05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/images.prismic.io\/keep-it\/aKRAvaTt2nPbac4k_01PG202504WhyKeepit-sharedimage2.png?auto=format,compress&amp;rect=263,0,675,675&amp;w=800&amp;h=800\" width=\"800\" height=\"800\" \/><\/p><div class=\"max-w-4xl w-full bg-white rounded-2xl shadow-xl overflow-hidden\"><div class=\"p-6 sm:p-10 lg:p-12\"><header class=\"text-center mb-10\"><p class=\"text-md sm:text-lg text-gray-600\">Key insights into how senior IT leaders are managing cloud data security.<\/p><\/header><p><!-- Introduction Section --><\/p><section class=\"mb-10\"><p class=\"text-base sm:text-lg text-gray-700 leading-relaxed\">A new survey of over 300 senior IT decision-makers in the US, Europe, and Asia-Pacific reveals significant gaps in how organizations are protecting their data in the cloud. The findings highlight the need for more robust, independent backup solutions to ensure business continuity in an increasingly complex threat environment.<\/p><\/section><p><!-- Key Findings Section --><\/p><div class=\"space-y-12\"><p><!-- Finding 1: Over-reliance on Native Backup --><\/p><article><h2 class=\"text-xl sm:text-2xl font-semibold text-gray-800 mb-3\">Over-reliance on Native Backup<\/h2><p class=\"text-base sm:text-lg text-gray-700 leading-relaxed\">The survey found that **37% of respondents** rely solely on the native backup capabilities of their SaaS applications. This approach leaves them vulnerable to data loss and service disruptions, as native backups often have limitations.<\/p><\/article><p><!-- Finding 2: Slow Recovery Times --><\/p><article><h2 class=\"text-xl sm:text-2xl font-semibold text-gray-800 mb-3\">Long Recovery Times<\/h2><p class=\"text-base sm:text-lg text-gray-700 leading-relaxed\">A staggering **11% of respondents** reported that it would take them a month or longer to recover data after a loss event\u2014or that they might not be able to fully recover at all. This highlights a critical risk to business operations and continuity.<\/p><\/article><p><!-- Finding 3: Major Data Loss Events --><\/p><article><h2 class=\"text-xl sm:text-2xl font-semibold text-gray-800 mb-3\">Recent Data Loss Events<\/h2><p class=\"text-base sm:text-lg text-gray-700 leading-relaxed\">Almost half of the organizations surveyed, specifically **49% of respondents**, have experienced a major data loss event in the past year, underscoring the real and immediate threat facing businesses today.<\/p><\/article><p><!-- Finding 4: The Need for Segregated Storage --><\/p><article><h2 class=\"text-xl sm:text-2xl font-semibold text-gray-800 mb-3\">The Demand for Segregated Storage<\/h2><p class=\"text-base sm:text-lg text-gray-700 leading-relaxed\">Senior IT decision-makers are recognizing the need for independent backup solutions. **61% of respondents** stated that physically segregated storage is a key requirement for modern SaaS backup, showing a clear shift in industry priorities toward greater data security and control.<\/p><\/article><\/div><p><!-- Conclusion --><\/p><footer class=\"mt-12 text-center text-sm text-gray-500\">The survey results confirm that many businesses are at risk due to inadequate cloud data protection strategies. The findings strongly suggest that an independent, immutable, and physically segregated backup solution is essential for securing business continuity and mitigating data loss.<\/footer><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8ad019 elementor-widget elementor-widget-text-editor\" data-id=\"d8ad019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"content\"><p><span style=\"color: #008080;\"><strong><a class=\"cta-btn large emerald-bg\" style=\"color: #008080;\" href=\"https:\/\/lp.keepit.com\/intelligent-data-governance\" target=\"_blank\" rel=\"noopener\">Download the report<\/a><\/strong><\/span><\/p><p>\u00a0<\/p><div class=\"section\"><h2>Defining data governance and data classification<\/h2><p>So, what is data governance and how does it relate to cyber resilience?<\/p><p>Existing under the broad umbrella of data management, data governance is a program \u2014 implemented via policies and standards \u2014 intended to <i>ensure the availability, quality, and security of an organization\u2019s data<\/i> in accordance with applicable regulations and obligations (e.g., adhering to industry standards, fulfilling requirements for certifications, etc.).<\/p><p>Within data governance, <i>data classification<\/i> is the process of separating and organizing data into relevant groups (\u201cclasses\u201d) based on their shared characteristics, such as the level of sensitivity, risks they present, and the compliance regulations that protect them.<\/p><h2>Data governance underpins cyber resilience plans<\/h2><p>An intelligent data governance program delivers several beneficial outcomes for organizations:<\/p><ul><li>It helps to ensure the availability, quality, and security of an organization\u2019s data, making it a foundational pillar of business continuity.<\/li><li>Data governance helps improve overall data accuracy and impacts outcomes based on that data \u2014 which can range from comparatively simple day-to-day business decisions and operations to more complex, forward-looking initiatives including AI-focused programs.<\/li><li>It helps to support organizational efforts to comply with regulations and other obligations, making it a cornerstone of compliance.<\/li><li>An effective data governance program also permeates the entire organization, increasing data literacy, data accessibility, and data scalability.<\/li><\/ul><h2>Do you know where your data is?<\/h2><p>Of course, disaster recovery planning cannot start without a clear understanding and mapping of your data and its significance to your business. What data is crucial for us to continue running our operations? Who needs access to which data to do their job? Where do we store all of this critical data?<\/p><p>Knowing the answers to these questions will start your journey towards ensuring continuity in cases of data loss or cyberattacks. This is achieved through an efficient and effective data governance framework.<\/p><p>I hope that, with our new report in hand, CISOs and CIOs will be able to future-proof their modern, data-driven enterprises through effective data governance.<\/p><\/div><div class=\"quote\"><p><b>About Keepit\u2019s new report, \u201cIntelligent data governance: Why taking control of your data is key for operational continuity and innovation.\u201d<\/b><\/p><p>Our report takes a practical approach to data governance by offering a resource to organizations for creating or adopting a framework that works best for them.<\/p><p><b>Key takeaways from the report:<\/b><\/p><p>-Major trends shaping enterprise IT<\/p><p>-The importance of \u201calways-on\u201d data<\/p><p>-Resilience against data loss and corruption<\/p><p>-Data governance as an investment<\/p><p>-A practical approach to data governance<\/p><p>-10 questions for board discussions<\/p><\/div><p><a class=\"cta-btn large orange-bg\" href=\"https:\/\/lp.keepit.com\/intelligent-data-governance\" target=\"_blank\" rel=\"noopener\">Get the full report<\/a><\/p><div class=\"tags\"><a class=\"category-btn\" href=\"\/en\/blog\/?s=data%20governance\">Data governance<\/a><a class=\"category-btn\" href=\"\/en\/blog\/?s=cyber%20resilience\">Cyber resilience<\/a><a class=\"category-btn\" href=\"\/en\/blog\/?s=data%20protection\">Data protection<\/a><a class=\"category-btn\" href=\"\/en\/blog\/?s=it%20leadership\">IT leadership<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c5768c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c5768c\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e987c36\" data-id=\"e987c36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73b3a92 elementor-widget elementor-widget-shortcode\" data-id=\"73b3a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"50842\" class=\"elementor elementor-50842\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1043a3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c1043a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;c4f773e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c911d7d\" data-id=\"c911d7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-026fa41 elementor-widget elementor-widget-text-editor\" data-id=\"026fa41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>About Keepit<\/strong><br \/>At Keepit, we believe in a digital future where all software is delivered as a service. Keepit\u2019s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"18103\" class=\"elementor elementor-18103\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748947f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"748947f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c4f773e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7995c19\" data-id=\"7995c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a437045 elementor-widget elementor-widget-image-box\" data-id=\"a437045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">About Version 2 Digital<\/h3><p class=\"elementor-image-box-description\">Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.\n<br><br>\nThrough an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Key insights into how senior IT leaders are managing cl [&hellip;]<\/p>","protected":false},"author":149011790,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[853,1305,61],"tags":[854,1077],"class_list":["post-120103","post","type-post","status-publish","format-standard","hentry","category-keepit","category-1305","category-press-release","tag-keepit","tag-1077"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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