{"id":111175,"date":"2025-05-05T11:53:50","date_gmt":"2025-05-05T03:53:50","guid":{"rendered":"https:\/\/version-2.com\/?p=111175"},"modified":"2025-05-02T11:55:57","modified_gmt":"2025-05-02T03:55:57","slug":"keepit-named-champion-in-canalys-managed-bdr-leadership-matrix-2025","status":"publish","type":"post","link":"https:\/\/version-2.com\/en\/2025\/05\/keepit-named-champion-in-canalys-managed-bdr-leadership-matrix-2025\/","title":{"rendered":"Keepit named champion in Canalys Managed BDR Leadership Matrix 2025"},"content":{"rendered":"
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<\/p>

Keepit recognized for its leading SaaS backup and recovery solution by channel partners and Canalys analysts<\/b><\/h2>

Copenhagen, Denmark \u2014 April 30, 2025 \u2014 <\/b>Keepit<\/a>, the world\u2019s only independent, cloud-native data protection, backup and recovery platform provider, today announced it’s been named champion in the Canalys Managed BDR Leadership Matrix 2025. Since 2024, the Keepit Partner Network has been empowering channel partners through its leading SaaS backup and recovery solutions.<\/p>

Companies labeled \u201cChampions\u201d in the Canalys Managed BDR Leadership Matrix 2025 <\/a>\u00a0demonstrate the highest levels of excellence in channel and technology capability over the previous 12 months compared with their industry peers, as rated by channel partners and Canalys analysts.<\/p>

\u201cKeepit\u2019s evolution to Champion in the Matrix has come as a result of its investment in the channel, geographical expansion, positive MSP feedback, and product advancements,\u201d said Robin Ody, Principal Analyst at Canalys. \u201cIn 2024, Keepit launched its Partner Network, appointed a new Chief Product Officer to oversee SaaS data protection, built relationships with cloud marketplace distributors, and expanded its global infrastructure. The company consistently provides high-value content for MSPs (Managed Service Providers) \u2014including assets and webinars focused on cyber resiliency, cyber insurance, and compliance strategies\u2014which are well received and impactful.\u201d<\/p>

\u201cOur channel partners are facing challenges that demand secure and reliable backup and recovery solutions. Keepit\u2019s offering supports MSPs to expand their portfolios to include an intelligent backup solution that ensures cyber resilience and business continuity, while providing a local partner with global presence,\u201d says Liz Barnhart, Vice President, Global Strategic Alliances at Keepit.<\/p>

Backup and disaster recovery are critical to MSP platform strategies<\/b><\/p>

In today\u2019s environment of growing ransomware threats, stricter regulations, rising cyber-insurance requirements, and increasingly complex SaaS stacks, backup and disaster recovery have become essential. MSPs are on the frontlines, and vendors that offer integrated backup solutions are better positioned to build strong MSP platform plays\u2014especially when complementing cybersecurity and remote monitoring and management (RMM) offerings.<\/p>

The Keepit Partner Network supports MSPs’ growth<\/b><\/p>

Launched in January 2024, the Keepit Partner Network reflects Keepit\u2019s deep commitment to empowering resellers, MSPs, and distributors through a \u201cpartner first\u201d strategy. Now active across the Americas, EMEA, and ANZ, the program is designed to help MSPs drive business growth, increase gross profit, and expand service portfolios with offerings focused on cyber readiness, data recovery, regulatory compliance (including NIS2, DORA and GDPR), and more.<\/p>

Keepit\u2019s unique, vendor-independent architecture\u2014driven by fully self-managed software and infrastructure, with no sub-processors\u2014continues to be in high demand among both partners and customers. By storing data in local data centers across the Americas, Europe, the UK, and Australia, Keepit enables customers to meet data sovereignty requirements within their regulatory region\u2014independently of Privacy Shield agreements.<\/p>

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Download the report<\/a><\/strong><\/span><\/p>

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Defining data governance and data classification<\/h2>

So, what is data governance and how does it relate to cyber resilience?<\/p>

Existing under the broad umbrella of data management, data governance is a program \u2014 implemented via policies and standards \u2014 intended to ensure the availability, quality, and security of an organization\u2019s data<\/i> in accordance with applicable regulations and obligations (e.g., adhering to industry standards, fulfilling requirements for certifications, etc.).<\/p>

Within data governance, data classification<\/i> is the process of separating and organizing data into relevant groups (\u201cclasses\u201d) based on their shared characteristics, such as the level of sensitivity, risks they present, and the compliance regulations that protect them.<\/p>

Data governance underpins cyber resilience plans<\/h2>

An intelligent data governance program delivers several beneficial outcomes for organizations:<\/p>