{"id":102902,"date":"2025-02-05T20:09:57","date_gmt":"2025-02-05T12:09:57","guid":{"rendered":"https:\/\/version-2.com\/?p=102902"},"modified":"2025-02-01T20:11:52","modified_gmt":"2025-02-01T12:11:52","slug":"12-inspiring-ted-talks-every-msp-should-watch","status":"publish","type":"post","link":"https:\/\/version-2.com\/en\/2025\/02\/12-inspiring-ted-talks-every-msp-should-watch\/","title":{"rendered":"12 Inspiring TED Talks Every MSP Should Watch"},"content":{"rendered":"
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<\/p>

Looking to increase staff and expand operations? Are you having a tough time selling your MSP services<\/a> to potential clients or retaining existing ones? We\u2019ve assembled a list of 12 inspirational TED Talks every MSP and IT professional should start watching to make better decisions and grow a successful business. Watch them all. We highly recommend it.\u00a0<\/p>

1)\u00a0 I Was Seduced By Exceptional Customer Service<\/a> | John Boccuzzi, Jr.\u00a0<\/p>

We begin with retention. If you want to scale business operations, you must retain your existing customer base. John Boccuzzi Jr. will show you the value of having exceptional customer service and why he considers it the greatest form of marketing a brand can have. John explains why so many businesses fail due to poor customer experiences. Don\u2019t be one of them.<\/p>

2) Never Split The Difference<\/a> | Chris Voss\u00a0<\/p>

Are you struggling to sell your value and offerings to potential clients? Don\u2019t find yourself in a no-win situation. Hear from a former FBI hostage negotiator with over 24 years of experience in high-stakes negotiations. Learn the art of Tactical Empathy to build meaningful relationships with your clients and convince those prospects of the value you offer.\u00a0\u00a0<\/p>

3) How to Master Recruiting<\/a> | Mads Faurholt-Jorgensen\u00a0<\/p>

\u201cMost leaders spend 10% of their time recruiting and 90% correcting recruiting mistakes.\u201d Mads Faurholt-Jorgensen will help you avoid these pitfalls by teaching you what to prioritize when hiring new staff. Learn how to conduct winning interviews and know if the person is the right fit within minutes. Build your team with greater confidence after this educational TED Talk.\u00a0<\/p>

4) How to Write an Email (No, Really)<\/a> | Victoria Turk<\/p>

Victoria Turk will show you the fundamentals of email etiquette. Where should you begin when starting the conversation in an email? Victoria will give you the scoop on what you should include in the body of the text to keep potential clients interested. Keep those email conversations going in the right direction with this informative TED Talk.\u00a0<\/p>

5) How to Write an Email That Will Always Be Answered!<\/a> | Guy Katz\u00a0<\/p>

A well-written email will help you close that contract faster. Every character counts. Guy Katz will teach you how to write an email that always gets answered, including the 5 ingredients for a great email. There are billions of emails sent daily. The majority of them won\u2019t get opened or stand a chance of getting noticed as they are redirected to the spam filter. Guy\u2019s practical advice will help increase your open rates and closed won opportunities in your sales pipeline.\u00a0<\/p>

6) Neuromarketing: The New Science of Consumer Decisions<\/a> | Terry Wu\u00a0<\/p>

Why should a prospect choose your MSP over your competitors? Dr. Terry Wu breaks down the science of neuromarketing and gives you plenty of insight on how to better understand your clients. Learn how a failed Coca-Cola experiment led to 8,000 angry phone calls a day. Find out what the missing ingredient was to avoid customer churn.<\/p>

7) Think Your Email is Private? Think Again<\/a> | Andy Yen<\/p>

Think your emails are private? Andy Yen will prove you wrong on that theory. Andy discusses the role of encryption in securing email conversations and the importance of protecting user privacy. Without encryption, the content gets transmitted as readable text, which gives a threat actor all the insight they need to steal personal information. Don\u2019t hit that \u201csend\u201d button just yet until you\u2019ve watched Andy\u2019s insightful TED Talk.<\/p>

8) Behavioral Economics \u2013 How to Make it Work for Us<\/a> | Maciej Kraus<\/p>

Are you pricing your services correctly? Take the guesswork out of your pricing efforts by mastering behavioral economics with Maciej Kraus. Learn the importance of behavioral science and how it helps your prospects move forward in the buying funnel. Find out what a coffee chain has in common with your pricing models.<\/p>

9) Your Human Firewall \u2013 The Answer to the Cyber Security Problem<\/a> | Rob May<\/p>

Rob May talks about how personal data is such a precious commodity and how companies invest in traditional security when the bigger risks are what he dubs the human firewall. Rob talks about unsecured Wi-FI connections while waiting for your latte at Starbucks which could lead to potential man-in-the-middle attacks and data exfiltration.\u00a0<\/p>

Rob also talks about phishing and how easy it is to fall into that trap \u2013 a great use case to implement phishing simulations<\/a> in your organization.\u00a0<\/p>

10)\u00a0 Data Privacy and Consent<\/a> | Fred Cate<\/p>

Dr. Fred Cate will make you rethink what you know about data privacy and data collection. You\u2019ll discover why data privacy is essential, not only for staying compliant with various regulations but also for safeguarding your customers\u2019 identities and sensitive information. A very interesting talk all around.\u00a0<\/p>

Learn about the Do\u2019s and Don\u2019ts of Managing Sensitive Data in the Cloud<\/a> here.<\/p>

11) SEO Matters<\/a> | Ira Bowman<\/p>

You can\u2019t grow a successful MSP business without visitors coming to your website. Having visibility in Google\u2019s search results can give you a competitive edge in the market. Just how much? Ira Bowman mentions the fact that Google owns 92-94% of search engine traffic.\u00a0<\/p>

As an MSP, if your site isn\u2019t on the first page, you\u2019re missing out on the majority of potential clicks which ultimately translates to lost revenue. Ira will fill you in on all the SEO details to gain more search visibility and how to run campaigns that convert.\u00a0<\/p>

12) 3 Ways to Make Better Decisions \u2014 by Thinking Like a Computer<\/a> | Tom Griffiths<\/p>

Decision-making doesn\u2019t have to be complex, especially when you start thinking like a computer. Take a neural journey with cognitive scientist Tom Griffiths on how you can apply the logic of computers to decipher basic setbacks and accelerate business goals with little to no friction.<\/p>

Stay inspired by following Guardz<\/a> to learn more about the latest MSP findings and research to transform your business.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About Guardz
<\/strong>Guardz is on a mission to create a safer digital world by empowering Managed Service Providers (MSPs). Their goal is to proactively secure and insure Small and Medium Enterprises (SMEs) against ever-evolving threats while simultaneously creating new revenue streams, all on one unified platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\t\t

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About Version 2 Digital<\/h3>

Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.\n

\nThrough an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Looking to increase staff and expand operations? Are yo […]<\/p>","protected":false},"author":149011790,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1276,1305,61],"tags":[1077,1277],"class_list":["post-102902","post","type-post","status-publish","format-standard","hentry","category-guardz","category-1305","category-press-release","tag-1077","tag-guardz"],"acf":[],"yoast_head":"\n12 Inspiring TED Talks Every MSP Should Watch - Version 2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardz.com\/blog\/12-inspiring-ted-talks-every-msp-should-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Inspiring TED Talks Every MSP Should Watch - Version 2\" \/>\n<meta property=\"og:description\" content=\"Looking to increase staff and expand operations? 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